What is Messaging? AIPP Training Manual Small

63 0286WUDWHJLHV6NLOOVDQG0HWKRGVLQGYRFDF\DPSDLJQV Overall Message We have been taking care of our forests for generations and this must be recognized so that our forests can continue to be preserved and maintained. 7DUJHWV .H\0HVVDJH RUHVWDJHQFLHV 2XUZD\VRIWDNLQJFDUHRIIRUHVWVVKRZWKDWWKHVHDUHWKHEHVW ZD\VRIHQVXULQJWKDWIRUHVWVDUHSUHVHUYHG7KHIRUHVWDJHQF\ VKRXOGKROGGLDORJXHVZLWKXVVRWKDWZHFDQKDYHDIUXLWIXO VKDULQJRQKRZWKHVHHIIRUWVFDQEHUHFRJQL]HGDQGVXSSRUWHG HJLVODWRUV 2XUIRUHVWODZVQHHGWREHUHYLVHGRUUHIRUPHGVRWKDWRXUZD\V RIPDQDJLQJXVLQJDQGWDNLQJFDUHRIIRUHVWVDUHUHFRJQL]HG DQGVXSSRUWHG Activity 1. Identify a Message a. Divide the participants into the same groupings as those in Module ͖ǤŠ‡•‡ƒ”‡–Š‡‰”‘—’•–Šƒ–‹†‡–‹Ƥ‡†–Š‡‹”…ƒ’ƒ‹‰ƒ†˜‘…ƒ…› action plans „Ǥ ”‘–Š‡‹†‡–‹Ƥ‡†‰‘ƒŽƒ†‘„Œ‡…–‹˜‡•ǡƒ•–Š‡‰”‘—’•–‘ƒ‡ƒ key message …Ǥ ‡ŽŽ–Š‡–‘”‡Ƥ‡–Š‡‡••ƒ‰‡–‘•—‹––Š‡•’‡…‹Ƥ…–ƒ”‰‡–•–Šƒ– –Š‡›‹†‡–‹Ƥ‡†ǡ‹ˆ–Š‡”‡ƒ”‡͖‘”‘”‡–ƒ”‰‡–•Ǥ d. Ask them to explain their message using the criteria: CLEAR, COMPELLING, ACCURATE, SHORT e. Ask the body to comment on the message 3.1.2. What are the various forms of disseminating your message? Media and Other Forms Activity 2. Spreading our Message 1. Distribute meta cards and pentel pens to participants 2. Ask participants to write 1 short answer to the question “In your experience, what is one way by which you can spread your 64 Training Manual on Advocacy, Lobbying and Negotiation Skills for Indigenous Peoples in Climate Change and REDD+ message so it reaches your targets? 3. Ask them to tell their answer and explain this 4. Paste the meta cards in the blackboard and group them together according to the following: traditional forms newspapers, radio, TV, internet ad social media, video documentary, speeches, etc. Note to the FacilitatorTrainer: ͕Ǥ Š‡ƒ…–‹˜‹–‹‡•‹†‡–‹Ƥ‡†ƒ•–Š‡‘•–‡ơ‡…–‹˜‡™ƒ›–‘†‹•–”‹„—–‡ the message must be included in your action plan. 2. Here are some pointers in the discussion: Do you want to use the media to get your message out by holding a news …‘ˆ‡”‡…‡‘”„”‹‡Ƥ‰ǫ”†‘›‘—™ƒ––‘—•‡ƒ†˜‡”–‹•‹‰–‘ get the attention of the public? Remember, not all advocacy requires the use of the media. Sometimes it is easier to get your message out through marketing and advertising than through news releases and conferences. 3. Use of media will further be tackled in Session 3.6. Other forms are discussed in the input below. Bring samples of the following printed materials when you explain the other forms that the community can use. Other forms that the community can use are the following:

1. Signs, including posters and banners: These forms are catchy

ways to deliversend your message. Send your message clearly and make it as attractive as possible. Sometimes, simple ones are most ‡ơ‡…–‹˜‡Ǥ 2. –ƒ–‡‡–•ǡ’‘•‹–‹‘’ƒ’‡”•ǡ‡™•Ž‡––‡”•ǡ’ƒ’ŠŽ‡–•ǡƪ›‡”•ǡ fact sheets, research papers, comics, etc.: These forms are also very useful in information dissemination, especially to the public. However, these forms require at least a skilled writer and other resources so you need to determine where and how to tap resources or develop the skills needed to use these forms of information dissemination. Partnering with NGOs and having reliable allies are very useful and important in coming out with these types of information materials.

3. Texting, websites and social media: Texting can be used as means

for information dissemination. AMAN, for example, uses texting