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2.1.3. What are the Initial Steps in Advocacy Campaign Planning?
i. Identifying and Understanding the Problem
a. Identifying the problem
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the problem that you or your indigenous community are confronted with.
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problem since the community may already be experiencing the impacts of
the situation.
You may use several techniques in surfacing the problem. These may be Ming Mapping or Problem Tree analysis.
Mind Mapping as a technique in further understanding the problem that the indigenous community is confronting. A mind map is a graphic “map.”
It is a way of organizing something or an area of information. Like a brain cell, every mind map has a central point. This can be an image or a word.
This is the main focus and represents the main subject of the map. In this
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Ǥ For example, an indigenous community in Cambodia may be confronted
by illegal logging or land grabs for oil palm plantation in communities in Kalimantan in Indonesia.
Then draw branches from the main problem e.g., illegal logging and write the most important themes connected it. Then make smaller
branches that are linked to the main ones. All the branches will then form a connected structure.
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7HEWHEEDIndigenous Peoples and the Convention on Biological Diversity.
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Training Manual on Advocacy, Lobbying and Negotiation Skills for Indigenous Peoples in Climate Change and REDD+
Problem tree analysis
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ƤǤ The main problem or issue is then written in the center of the the sheet
of paper and becomes the “trunk” of the tree. Next, identify the causes of the main problem and these become the roots of the tree. Next to be
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branches.
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