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d. Sales promotion
Sales promotion is one of the five aspects of the promotional mix. According to Berkowitz 2000:496 in his book, Marketing, states
that “Sales promotion is a short-term inducement of value offered to
arouse interest in buying a good service. Used in conjunction with advertising and personal selling, sales promotion are offered to
intermediaries as well as to ultimate consumers .”
So, based on the quotation, the writer conclude that the meaning of sales promotion is activities, materials, devices, and techniques used
to supplement the advertising and marketing efforts and help coordinate the advertising with the personal selling effort
e. Personal Selling
Personal selling is defined as the two way flow of communication between a buyer and seller, designed to influence a person’s or group’s
purchase decision. Unlike advertising, personal selling is usually face-to- face communication between the sender and receiver Berkowitz, 2000:
495.
So, based on the quotation, it can be concluded that the fuction of personal selling is the process of communicating with a potential
buyer or buyers face-to-face with the purpose of selling a product or service.
B. Tourism
1. Definition of Tourism
There are many definitions of tourism. According to Richard Sharpley 2008:30 in his book, Tourism, Tourist and Society, says that :
Tourism is the temporary short-term movement of people to destination outside the places where they normally live and work, and their
activities during their stay at these destination, the activities includes movement for all purposes as well as day visit excursions.
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Meanwhile according to Yoeti 1983:45 in her book, Pengantar Ilmu Pariwisata states that
“Tourism is one of the new industries that can produce rapid economic growth in the provision of employment opportunities,
increase income, and stimulate the productivity of other sectors. ”
Based on the quotation above, it can be concluded that the meaning of tourism is the temporary movement of people to destination outside their
normal place and residence for getting fun and pleasure.
2. The Classification of Tourism
Sue Warn 1999:7 in his book the Recreation and Tourism, tourist can be divided into four.
a. Distance : There is a fundamental different between short-haul and
long-haul tourism, and this has an impact on length of stay. A clear statistical distinction can be made between international and domestic
tourism. b.
Location of the host region : For example, rural and urban tourism, or tourism at the coast and in inland mountain areas, leads to markedly
different development of activities and facilities. c.
Type of activity : For example, ski-tourism and health spa tourism are again distinct sectors, and many specialist activities, such as bird-
watching, scuba-diving and aviation all spawn more specialist niche tourism, sometimes in unusual locations.
d. Purpose : For example, business and recreation tourism are frequently
complementary. Activities such as conferences and conventions have very different patterns and impact compared with tourism for pleasure.
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Meanwhile, there is another classification of tourism delivered by The World Tourism Organization, they are:
a. Disaster tourism : The act of tourism to a disaster area as a matter of
curiosity. The behavior can be a nuisance if it hinders rescue, relief, and recovery operations.
b. Ecotourism : a form of tourism, that appeals to ecologically and
socially conscious individuals. Generally speaking, ecotourism focuses on volunteering, personal growth and learning new ways to live on the
planet. c.
Heritage tourism : a branch of tourism oriented towards the cultural heritage of the location where tourism is occurring. Culture has always
been a major object of travel. d.
Cultural tourism : tourism that generally focuses on traditional communities who have diverse customs and unique form of art.
e. Agritourism : a style of vacation which is normally on farm, this may
include the chance to help with farming task during the visit, tourist can pick fruits and vegetables, ride horses, taste honey, hand-crafted gifts,
and much more. f.
Adventure tourism: a type of tourism involving exploration or travel to remote areas, it may include the performance of acts that require
significant effort and may also involve some degree of risk. Based on the explanation above, it can be concluded that the meaning
of classification of tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities
undertaken during their stay in those destinations, and the facilities created to cater to their needs.
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However, tourism has a lot of functions depending on the expert with different basis of the study.
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CHAPTER III DISCUSSION
A. General Description of DISBUDPAR Karanganyar
1. History
Karanganyar Tourism Office is the main element that supports the development of tourism sector in Karanganyar regency. Karanganyar
