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operation of tourism, recreation, and public entertainment and the last, controlling and developing tourism assets of the Karanganyar Regency.
The main duties of Karanganyar Tourism Office are: a.
to handle the tourism matter as its important responsibility. b.
to handle the other duties given by the local government of Karanganyar.
2. Vision and Mission
The vision and mission of DISBUDPAR Karanganyar are as follows: a.
Vision The vision of Karanganyar Tourism Office is to make
Karanganyar Regency as the main tourist resort.
b. Missions
To improve tourist resort and the potentials of environmentally professional tourism.
To make the tourism industry as a field to create job opportunities, to improve the prosperity of the society and to
increase the income of the region. To improve the management of tourism promotion.
3. Location
DISBUDPAR Karanganyar is located on Jl. Lawu Karanganyar Komplek Perkantoran, Kelurahan Cangakan.
B. The activity of the writer in DISBUDPAR Karanganyar
The writer did the Job Training at DISBUDPAR Karanganyar within a month. She started to have the Job Training from January 16, 2012 and it
ended on February 16, 2012. During the Job training, she worked in
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DISBUDPAR Karanganyar in every section of division. The Job Training hour was from 07.30
– 13.00 for Monday through Thursday ; 07.30 – 11.00 for Friday, and 07.30
– 12.00 for Saturday. The writer was assigned to all four section of DISBUDPAR Karanganyar.
Activities during the job training: 1.
Section of Tourism Marketing The activities done by the writer in this division are:
Reading the books related to tourism matter. Learning the marketing strategies of Karanganyar Tourism Office.
Making and designing the leaflets of tourist resorts in Karanganyar Regency.
2. Section of Tourist Resort
The activities done by the writer in this division are: Typing letters such as invitation letter, report, and correspondence.
Making and designing the events that will be held by Karanganyar Tourism Office.
Visiting the tourist resort in Karanganyar to make the report about the condition of the resort.
3. Administration Section
The activities done by the writer in this division are: Receiving and delivering the mails, proposals, invitation, and
correspondence both to and from Karanganyar Tourism Office. Delivering the report of all matters related to Karanganyar Tourism
Office to the local government of Karanganyar. Making a list of the guests who have visited Karanganyar Tourism
Office.
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4. Equipment Section
The activities done by the writer in this division are: Typing the license letter for Privat Tourism Firm.
Taking part in making the profile of Sukuh Temple Taking part in making the new slogan of Karanganyar Tourism.
C. The Strategy of Promotion of DISBUDPAR in Developing
Karanganyar Tourism
Promotion is the communication part of marketing. Promotion provides the customers with information and knowledge in an informative
and persuasive manner. This is expected that promotion activities can increase the number of visitors tourists. There are strategy of promotion of
DISBUDPAR in developing Karanganyar tourism : 1.
Promoting Tourism Attraction Promotion is very important to introduce tourist attractions in
Karanganyar. DISBUDPAR used a several promotional instruments, i.e. : a.
Printed Media DISBUDPAR tries to attract the foreign and domestic tourists by
using printed media like brochures, catalogues and leaflets that have pictures and description about the specified tourist objects and also makes
performance agenda. This is like brochures that contain the calendar of events in a year.
b. Electronic Media
DISBUDPAR has a website www.karanganyar.go.id about the tourist objects that are located in Karanganyar. It is presented to anyone who
wants to know about the description in certain tourism objects in Karanganyar without coming to DISBUDPAR. By putting promotional
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materials on the web, one saves on printing costs, while one is able to update the information at any point in time without substantial costs.
2. Holding Local Events and Participating in National Events
To attract tourists to visit, DISBUDPAR tries to provide many local cultures. Local events perform traditional cultures of Karanganyar. It shows
the identity of the Karanganyar culture. The local events are held on different periods; daily, weekly, monthly, annually or only in particular time related to
certain event. The Grebeg Gilingan ceremony is one of the examples of traditional ceremony of the local events. The Grebeg Gilingan is held to
celebrate the harvest of sugarcane. People usually called Grebeg Gilingan with Cembengan. It is a kind of folks feast which is held by the sugar
company. Promoting activities of the Karanganyar tourism is not only done by
holding local events, but also by participating in national event. The Odalan ceremony is one of the examples for religious national events. It is traditional
ceremony which is held by Hindu. It was held every 210 days in Pamecekan Temple and it was attend not only Hindu in Karanganyar but also Hindu from
Bali. The Odalan ceremony is held to celebrate the birthday of ancestor. 3.
Carrying out annual “ Putra- Putri Lawu“ Every year DISBUDPAR holds “Putra- Putri Lawu Events. It is aimed
at appointting tourism ambassador for Karanganyar. Their duty is to promote the Karanganyar
tourism. Everyone who wants to be “Putra-Putri Lawu” has to fulfill the requirements such as the requirement to have good physical
appearance, smart, have expanding horizon about the Tourism and Culture of Karanganayar, and also to be fluent to communicate in foreign languages,
especially English.
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4. Making coordination with other Entertaiment Places
One of the four factors of potential tourism destination is the amenities. Amenities are facilities that people can have. For that reason
DISBUDPAR makes coordination with hotels, motels, home stays, restaurant, pubs and other entertainment places and also travel agent. This
step has objectives to make accommodation available for tourists and visitors, so they will stay longer in Karanganyar, because they feel comfortable and
satisfied.
D. Problems of DISBUDPAR in Promoting and Developing
