Analisis strategi pemasaran Pasar Ikan Higienis (PIH) Pejompongan Jakarta
ANALISIS STRATEGI PEMASARAN
PASAR IKAN HIGIENIS (PIH) PE.JOMPONGAN
JAKARTA
Kaswid
.JURUSAN SOSIAL EKONOMI PERTANIAN/AGRIBISNIS
FAKULTAS SAINS DAN TEKNOLOGI
UNIVERSITAS ISLAM NEGERI
SY ARIF HIDAYATULLAH
JAKARTA
ANALISIS STRATEGI PEMASARAN
PASAR IKAN HIGIENIS (PIH) PEJOMPONGAN
.JAKARTA
oleh:
Kaswid
I 0 I 09212:1400
Skripsi
Sebagai Salah Satu Syarat untuk Mcmpcrolch Gclar
Sa1:jana Pcrtanian
Pada Jurusan Sosial Ekonomi Pcrtanian/Agribisnis
JURUSAN SOSIAL EKONOMI PERTANJIAN/AGRIBISNIS
FAKULTAS SAINS DAN TEKNOLOGI
UNIVERSITAS ISLAM NEGERI
SY ARIF HIDAYATULLAH
.JAKARTA
" Dihalalkan bagimu binatang buruan laut
dan makanan ( yang berasal
dari laut
sebagai makanan yang lezat bagimu ... "
( QS.
5
:
96 )
ABSTRACT
MARKETING STRATEGY ANALYSIS FOR PEJOMPONGAN HIGIENIC
FISH MARKET (PHFM) .JAKARTA
By Kaswid
The research used descriptive method to formulate the vision and mission
of PHFM. After that, the writer also look for the strategical factors including
internal and eksternal of marketing and formulate alternative and priority
strategies.
The unit analysis of this study is l'cjompongan I lygienic Fish Markel
(PHFM). It is chosen because l'l IFM has important role lo introduce and develop
the modern and hygienic fish market in Indonesia. As we know, although has big
quantity in fishery, but Indonesia still is not produce effectively. Hopely, the
society will interest to consume the fish if the fish market is clean and hygienic.
After research the needed data and information, the writer can formulate
the vision is "Make
ｐｾｪｯｭｰｮｧ｡＠
Hygienic Fish Market (Pf-IFM) as marketing
centre of fishery product by sanitation and hygienic standard lo participate
developing mentality r
PASAR IKAN HIGIENIS (PIH) PE.JOMPONGAN
JAKARTA
Kaswid
.JURUSAN SOSIAL EKONOMI PERTANIAN/AGRIBISNIS
FAKULTAS SAINS DAN TEKNOLOGI
UNIVERSITAS ISLAM NEGERI
SY ARIF HIDAYATULLAH
JAKARTA
ANALISIS STRATEGI PEMASARAN
PASAR IKAN HIGIENIS (PIH) PEJOMPONGAN
.JAKARTA
oleh:
Kaswid
I 0 I 09212:1400
Skripsi
Sebagai Salah Satu Syarat untuk Mcmpcrolch Gclar
Sa1:jana Pcrtanian
Pada Jurusan Sosial Ekonomi Pcrtanian/Agribisnis
JURUSAN SOSIAL EKONOMI PERTANJIAN/AGRIBISNIS
FAKULTAS SAINS DAN TEKNOLOGI
UNIVERSITAS ISLAM NEGERI
SY ARIF HIDAYATULLAH
.JAKARTA
" Dihalalkan bagimu binatang buruan laut
dan makanan ( yang berasal
dari laut
sebagai makanan yang lezat bagimu ... "
( QS.
5
:
96 )
ABSTRACT
MARKETING STRATEGY ANALYSIS FOR PEJOMPONGAN HIGIENIC
FISH MARKET (PHFM) .JAKARTA
By Kaswid
The research used descriptive method to formulate the vision and mission
of PHFM. After that, the writer also look for the strategical factors including
internal and eksternal of marketing and formulate alternative and priority
strategies.
The unit analysis of this study is l'cjompongan I lygienic Fish Markel
(PHFM). It is chosen because l'l IFM has important role lo introduce and develop
the modern and hygienic fish market in Indonesia. As we know, although has big
quantity in fishery, but Indonesia still is not produce effectively. Hopely, the
society will interest to consume the fish if the fish market is clean and hygienic.
After research the needed data and information, the writer can formulate
the vision is "Make
ｐｾｪｯｭｰｮｧ｡＠
Hygienic Fish Market (Pf-IFM) as marketing
centre of fishery product by sanitation and hygienic standard lo participate
developing mentality r