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2.5 Non-observance of the Maxims
Thomas 1995, p.64 states that Grice was well aware, that there are very many occasions when people fail to observe the maxims. There are five ways of
failing to observe a maxim: 1.
Flouting a maxim The situation in which a speaker blatantly fails to observe a maxim, not
with any intention of deceiving or misleading, but because the speaker wishes to prompt the hearer to look for a meaning which is different from, or in addition
to, the expressed meaning. This additional meaning is called ‘Conversational Implicature’ and Grice terms the process as ‘flouting a maxim’.
A flout occurs when a speaker blatantly fails to observe a maxim at the level of what is said, with the deliberate intention of generating an Implicature.
The examples of Flouting Maxim of Conversational Implicature are:
a. Flouting Maxim of Quality
Lewis : “Does Tom drink spirit?” Ruben : “He has one million bottles of Brandy, Whisky, Gin, and Rum.”
Taken from Adisutrisno.2008. p.76 Ruben flouts the Maxim of Quality to exaggerate, for hyperbola. It is
unlikely true that an individual who drinks has a million bottles of spirits, alcoholic drinks.
b. Flouting Maxim of Quantity
xxx Mr. Stevenson
: “What is the capital of Australia?” Mr. Sutherland : “Canberra. An elementary school student knows better
than you do. Taken from Adisutrisno.2008. p.76 Mr. Sutherland flouts the Maxim of Quantity because he provides the
answer more than what is expected by Mr. Stevenson.
c. Flouting Maxim of Relevance
Ambrose : “How did you get to this hotel?”
Albert : “I parked my vehicle on the sixth floor, over there.” Taken
from Adisutrisno.2008. p.75 Albert flouts the Maxim of Relevance, be relevant. The meaning is
implicit. It is unfolded by knowledge of the world that in Indonesia motorcycles are usually parked on the ground floor and the higher floors are for cars. It is
impliedly stated that Albert came to the hotel by car.
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d. Flouting Maxim of Manner
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