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CHAPTER II LITERATURE REVIEW
A. Public Relations
1. Definition of Public Relations
There are many definitions about Public Relations from several sources. Basically, PR is a management function maintaining a mutual
understanding and cooperation between an institution and its public to create a good reputation. A reputation is a final goal achieved by public
relations officers. The definition is supported by the foundation for PR research and
education in the practice of PR, which defines PR as ;
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and
their publics. http:www.prsa.orgaboutprsapublicrelationsdefined
Public relations is a management function which tabulates public attitudes, defines the policies, procedures, and interests of an organization,
followed by executing a program of action to earn public understanding and acceptance. Edward Louis Bernays in Keith Butterick, 2012 :8
Public relations is a management function establishing and maintaining mutual beneficial relationships between an organization and
the public on focuses or failure depend Keith Butterick, 2012: 8
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2. Functions of Public Relations
The aspect of public relations is divided into three categories of public relations function according to Diah Kristina in Bahasa Persuasif
dalam Public Relations 2001: 4. They are : a.
Representational The implication of representational in public relations role is to
help persuading
and promoting
the institution
to public.
Representational is divided into several factors like rhetorical, oratory and advocacy.
b. Dialogic
Dialogic includes negotiation and peace making. Most of PRO must have this skill because it can support role of public relations.
PRO cannot deal everything if they have no negotiation skill. Sometimes, a good negotiator is a peace maker.
c. Advisory
The last one is advisory. We can say by counseling. This part learns how to give advice and discussion. Beside two abilities above,
PRO can be an advisor every time when they needed. A good PRO is not only listening but also doing and understanding about everything
happened in their institution. Therefore, they can give solution toward its problem and how to face the trouble.
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B. Event Organizer
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