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B. OBJECTIVES
The aims of this report are : 1.
To evaluate the existing of promotion strategy for BIS Production. 2.
To propose new promotion strategy for BIS Production
C. BENEFITS
Hopefully this report will give benefits for some parties : 1.
The Readers The readers will get some additional knowledge about the function
of public relations in a promotion strategy at BIS event organizer. The final project is completed by effective strategy in promotion which can be
used by the reader. 2.
The Company The company can get more profits in order to improve its existence
in general society by improving promotion strategy. They will get some tips to change the traditional strategy of promotion to get new strategy
which is useful for theirs. The new promotion strategy is based on reality and reference from responsible sources to improve their capability.
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D. METHODOLOGY
1. Research Design
This research is a descriptive qualitative research to describe object qualitatively. It is started from the history of object until the problem
appearing there. It is important to describe the object clearly and systematically started from reality, character, and problem happened there.
Descriptive qualitative research is not only knowing about the distribution and data activity but also base of decision taking.
2. Data
A primary data are taken by observation and interview. Observation is done in BIS event Organizer office. Interview is proposed
to BIS production staffs and people from the other EO. Besides that, a secondary data are collected by note taking from BIS Production and
library research. 3.
Methodology The writer collects data through three ways, they are :
a. Observation
The writer does observation directly toward all activities in BIS Production, started from preparing, holding and evaluating the event.
However, the writer focuses in Promotion during the job training. The writer tries to learn the promotion strategy before. It can be seen from
the media and the ways to promote the EO. From observation above,
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the writer finds solution to improve promotion strategy that will be described in next chapter.
b. Interview
The writer writes down the statement from the staff of BIS and society by interviewing. This information can be used to create
decision. Thus, the writer will find out the answer to solve the problem in BIS Production, especially in a promotion.
c. Note Taking
The writer collects notes, brochure or leaflet related to BIS production. Besides that, the writer also finds the theory from books
related to promotion strategy. This report can be used to make decision in media promotion.
4. Data Analysis Technique
The writer analyzes data from several steps. The data are obtained from observation and interview, then the writer carries on by interviewing
respondents. The writer also collects leaflet about BIS Production to support information. Then the data are listed and displayed in a note to
understand the promotion strategy in BIS production. Besides that, the writer also analyzes and interprets each point of interview by using the
theory of promotion strategy. Finally the writer draws the conclusion from the data to answer the objectives.
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CHAPTER II LITERATURE REVIEW
Kategori