Thus, since there are some prohibition on cigarette advertisement, the advertisers should be more creative and innovative in creating the
advertisements
.
They have their own languages when it deals with the slogans
.
They use some puns, rhyme, and repetition to create the slogans being ear catching, memorable, impressive and attractive
.
It makes the cigarette advertisements are being more interested than others kind of
advertisements as it is cited by Mandracchia in Kusumaningtyas and Suwarto 2013
.
She reveals that cigarette advertising has a very pleasant and interesting way in persuading the customers
.
Hence, the researcher is interested in analyzing the slogans of cigarette advertisements
.
d. Advertisement on the Internet
There are two types of advertisements based on the media which is used in delivering advertisement Arens Bovie, 1986
.
Firstly, it is printed advertisement as can be seen at those advertisements in newspaper,
magazine, leaflet, brochure, billboard, and so on
.
Secondly, it is electronic advertisement as can be seen in television, radio, internet, and the like
.
There are some electronic medium which can be used to advertise the product
.
An advertising medium is any paid means used to present an advertisement to its target audience Arens, 2006
.
In other words, in doing the advertisement must be suitable for the target audience
.
Regarding to electronic media, it is in line with the term electronic production which
refers to process of converting a script to a finished a commercial for use on PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
radio, TV, or digital media Arens, 2006
.
Today’s sophisticated technology enables advertisements to reach us efficiently through a variety of very
simple media which can be operate by children as well such as direct mail and interactive media internet: facebook, twitter, yahoo, and the like
.
Nowadays, modern citizens have been popular with shopping online
.
It is much more easier in accommodate the shopping activity
.
People just need one click to get what they want
.
People are able to fulfill their desire in getting their daily needs including to find the various types of
advertisements which provide various types of products
.
Besides that
.
People are able to advertise and promote their own product without facing any complicated procedures
.
Considering this easiness, the researcher utilizes internet as the media to collect the data via wikipedia
.
The researcher tries to collect the data of cigarette advertisement slogan through some cigarette advertisement which
are presented in Indonesian’s TV channel. Unfortunately, the researcher finds some difficulties in collecting the data through TV because the
movement on the video is too fast, it makes the researcher could not get the moment on the cigarette advertisement’s video. Thus, the researcher took
advantage of internet in finding and collecting the data.
e. Goal of Advertisement
When people need something new in their life, for example they need to upgrade the new gadget
.
People will look for the information of some PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
