1. Creating strong impression and attractive
.
To get into this point, we may take a look at the slogans which are in
personification
.
It is a thing which can act or express like human being
.
The use of personification in advertisement slogan give the sense of convincing the
costumers
.
The sense of seeing might be the measurement that slogans are attractive and imaginative as Stamps 1990 argues that slogans are only effective
when they are seen, remembered and repeated
.
It means that by using personification, those slogans which are inanimate might possible to do something
like animate do
.
Thus, the customer will have some imaginations toward the brand of cigarette after hearing the slogan and seeing the advertisements
.
As most people know that personification put some human or animate attribute to
inanimate
.
In other words, the use of personification in English advertisement seems to give the product emotion and liveliness Chetia, 2015
.
There are the example of personification which show the slogan attractive and imaginative
.
69 Rich taste by one mild rich taste 70 Luckies taste better, cleaner, fresher and smoother by Lucky Strike
71 Free your taste by A Mild 72 Turn on your taste by Lintang Enam
Slogan 69 applies adjective rich and slogan 70 up to 72 apply verb taste, free and turn
.
The adjective rich attributes to human being and followed by taste which is inanimate
.
Only human being who are able to be rich
.
It is similar PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
with the verbs use on another slogans above
.
Human and animate creature that are able to taste, free and turn theirselves
.
The animate’s attribution which are given to the an inanimate object on the slogans provide the strong impression toward the
slogans
.
Therefor, the slogans in personification attract people’s attention since it causes very pleasing and interesting sensation
.
In addition, hyperbole can be an attractive figure of speech in slogan
.
For example:
73 Forever taste by Raison 74 Taste the power by Dunhill Filter
75 Taste the excellent by Wismilak premium cigars All those slogans apply taste
.
Each advertiser claims that the cigarettes are the best
.
Slogan 73 has forever which means at all times
.
It states that its cigarette always has the taste forever
.
Briefly, those slogans are exaggerating the product to attract the costumers in order that they will taste their product by giving
such a feeling like tasting a food or drink
.
Actually, it is not only personification and hyperbole which can show the meaning of slogan attractive and imaginative
but also simile can do as personification do
.
Unfortunately there is no simile found in cigarette advertisements slogans which been analyzed
.
Overstating the information like in hyperbole and giving a character of animate to an inanimate like in personification cause the cigarette advertisement
slogans creating strong impression and attractive
.
The use of the diction on the PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI