Development for Human Welfare 2016
225 Table 2. The Analysis Result of Leading
Commodity LQ in Nunukan District
Year Commodity
LQ grade
Criteria
2013 Peanut
1.308 Basis
Cassava
1.822 Basis
Sweet potato 1.207
Basis Green beans
1.280 Basis
Cocoa
2.104 Basis
Palm oil
2.211 Basis
Meat
1.552 Basis
Dug eggs
1.008 Basis
Coastal fisheries
and seaweed
cultivation 2.217
Basis Resource: secondary data analysis, 2015
Referring to Table 2, leading commodity or basis commodity are
including peanuts,
cassava, sweet
potatoes, green beans, cocoa, palm oil, meat, duck eggs and coastal fisheries and
seaweed cultivation. Three commodities which
occupy three
higher basis
commodities are coastal fisheries and seaweed cultivation, palm oil and cocoa.
It means that nowadays these eighth of commodities becomes the basis sector or
having competitive leading. Besides, commodity that has the higher LQ value
becomes the main livelihood of the society in Nunukan district, North Kalimantan. It
looks the same like in reality life of the society, that the development of seaweed
cultivation at the seas of Nunukan district is developed rapidly. Moreover, Nunukan
becomes one of the biggest seaweed producers
in Indonesia.
Palm oil
commodity becomes popular in Nunukan in about five years. It was because there
was a policy from the government to plant palm oil in large scale. Cocoa commodity
also becomes one of the major commodities in Nunukan. Cocoa has long
been cultivated in the community, however now it began to decline as it
began replaced by palm oil plantation. This phenomenon results the cocoa
production decreased from year to year. The development of leading commodity
and another non leading commodity in Nunukan becomes the major part
because Nunukan is an area that directly adjacent to other country.
Focus Group Discussion FGD
Focus Group Discussion FGD
was held on June 1, 2015 at the regent office of Nunukan, North Kalimantan. It
was attended by representative of regent office,
Sebatik district,
Agriculture department, fishery, and plantation. All the
audiences focus on the discussion to understand
more about
leading commodity which are need to develop.
The result obtained from FGD activities are,
1. Banana
- Potential: Plants that are cultivated by
farmers amount to 3,000 hectares because the prices are high and there
have been refined products of these commodities.
- Obstacle: The marketing of products
is still limited due to packaging and certification.
2. Cocoa
- Potential: Almost all of the farmers
cultivate cocoa plants and has received
assistance from
the government in its development.
- Obstacle: 1 million of palm oil
program make the cocoa plant converted into palm oil plantations
and now the cocoa plant are less than palm oil plantations.
3. Palm oil
- Potential: A lot of farmers have
planted palm oil by 1 million palm oil cultivation government program, and
now the acreage is about 4,000 hectares.
- Obstacle: Nowadays, a lot of the
farmers convert palm oil into banana because its price is more appropriate.
Based on the results of FGD, the commodities that will be developed in
Sebatik Island is banana because banana is a plant that is being
cultivated by farmers. In addition, the selling price of bananas is high and
there have been refined products of these commodities.
Jangkung Handoyo Mulyo, Irham, Hani Perwitasari, Fatkhiyah Rohmah
226
The Strategy
of Border
Area Development
The border region, study of Sebatik Island, is identical as isolated and
underdeveloped regions both socially and economically. This condition occurs as a
result of their paradigm in managing of border areas as a backyard NKRI area.
This paradigm emerged as the political system at the past which centralized and
emphasized the security stabilization. As a result, the handling of the border area is
dominated by securing the borders area from the potential threaten from the
outside external threat view and tend to position the border area as a security belt
security belt. The lag of the economy must be pursued to make the people in
border areas get thriving and security as they were expected.
Based on the analysis of LQ and FGD and supported by previous research,
commodity can be developed in Sebatik Island is banana commodity. The
development of these border regions can be done through the development of
leading commodity with local economic development in form of Community-based
Enterprise.
In local
economic development through the Community-
based Enterprise needs a process in which local governments and community-
based organizations
involved in
encouraging, stimulating and maintaining business activities, especially in the
utilization of economic potential in each region based each society resources.
The strategies can be done in the development of the border region is the
Golden Triangle Strategy. In this strategy, there are three main components, namely
rural agribusiness,
community empowerment and the entrepreneurial
community. These three components must be integrated and work together for
achieving of a prosperous society. This strategy can be described as follows
Figure 1. Golden Triangle Strategy Source: Mulyo and Irham, 2015
Rural agribusiness becomes a major concern because agricultural sector
is still and will still be a pillar of the economic development of rural society.
Agribusiness area should be developed in rural areas, especially in small and
medium scale by utilizing local agricultural products. According to Rijadi 2002 the
development of agribusiness in rural area has a strategic role due to some following
reasons: first, agribusiness activity has a strong resource base and diverse, and it
is also the basis of broad economic activities; second, agribusiness and agro-
industry activities are able to increase the value-added products and absorb a lot of
labor and relatively easy to control of environmental
pollution; Third,
the products produce the commodities that
are needed to occupy the peoples basic needs as well as export competitively.
The next component in this strategy is the empowerment of the people
community empowerment. Why should the community empowerment? In the
concept of community empowerment is do the
economic development
that summarizes the social values. According
to Chambers 1995 cit. Noor 2011, this concept reflects the new paradigm of
development, which is people-centered, participatory,
empowering and
sustainable. Empowerment is a process and a goal. As a process, empowerment
is a series of activities to strengthen the powers or the existence of vulnerable
groups in society. Meanwhile as the goal, empowerment refers to the condition or
the results to be achieved from a social change. It can be concluded that the
community empowerment is the effort
Development for Human Welfare 2016
227 made through a series of activities to
strengthen the
empowerment of
vulnerable groups in society in order to achieve a better life. The efforts to
empower communities covers three aspects: creating an atmosphere or
climate that allows the potential of developing
societies enabling,
strengthen the potential or the power possessed by the people empowering
and preventing competition which is not balanced, and the exploitation of the
strong over the weak protecting. Agribusiness rural development should be
integrated
through community
empowerment so
that rurallocal
economic development will be more focused and the limited resources can be
utilized optimally. It is expected the growth disparity area between the border area
and non-border area can be reduced, creating productive employment and
socio-economic conditions of rural society that is sturdy and can grow independently
and
sustainably. Agricultural
area developmentrural agribusiness through
community empowerment will realize the creation of entrepreneur community.
Agribusiness can
serve as
the motor of the rural economy in a sustainable
society with
active participation of the community.
CONCLUSION
Based on the results of the research, leading commodity that can be
developed by
Community Based
Enterprise CBE in the Sebatik district is bananas because banana is a plant that is
being cultivated by most of farmers. In addition, the selling price of bananas is
high and there have been refined products of these commodities. However, the
obstacle faced by the marketing of products is due to packaging and
certification. Therefore, we need to help the establishment or development of
institution, especially in supporting the marketing of banana products. Strategy
that can be done in the development of leading commodity in border region is
Golden
Triangle Strategy
through Community-based Enterprise. In this
strategy, there
are three
main components, namely rural agribusiness,
community empowerment
and the
entrepreneurial community.
REFERENCES
Hendayana, Rachmat. 2003. Aplikasi metode
location quotien.
Informatika Pertanian 12: 1-20. Kiser, Don. 1992. A location quotient and
shift share analysis of regional economies in Texas. Thesis, The
Department of Political Sciences, Southwest Texas State University,
USA. Kusrini, Novira. 2006. Kajian Neraca
Perdagangan antar Negara di Daerah Perbatasan Kalimantan
Barat dalam Rangka Peningkatan Nilai Tambah Produk Lokal untuk
Ekspor. Proposal Penelitian BPTP Kalimantar Barat dan Bapeda
Propinsi Kalimantan Barat. Mulyo, Jangkung Handoyo and Irham.
2015. Pengembangan Industri Agribisnis Berbasis Kerakyatan
pada Komoditas Lokal Untuk Ekspor di Daerah Perbatasan Pulau
Sebatik Kabupaten
Nunukan Kalimantan Utara. Laporan Akhir
Kegiatan Penelitian Unggulan Perguruan Tinggi.
Ningsih. 2015. Sebatik, Pulau Terluar di Indonesia.
http:nantly.mywablog.comsebatik pulau-terluar-di-indonesia.xhtml
diakses pada tanggal 6 September 2015.
Noor, Munawar. 2011. Pemberdayaan masyarakat. Jurnal Ilmiah CIVIS 1
2. Rijadi,
Dedi Masykur.
2002. Pemberdayaan masyarakat melalui
pengembangan kawasan agribisnis: Pembangunan pertanian berbasis
kewilayahan. Jurnal Perencanaan Pembangunan, April-Juni 2003, No.
31. Bappenas. Jakarta.
Jangkung Handoyo Mulyo, Irham, Hani Perwitasari, Fatkhiyah Rohmah
228 Sabran, S., Ramli, R., Utomo, B.,
Bhrehama, A., and Krinawati, A. 2006.
Penentuan komoditas
unggulan nasional di Provinsi Kalimantan
Tengah dengan
menggunakan metode location quotient. Jurnal Pengembangan
dan Pengkajian Teknologi Pertanian 91: 1-9.
Statistics Indonesia. 2014. Nunukan dalam angka 2014. Statistics
Indonesia. Nunukan. Sulisnawati. 2012. Analisis komoditas
pertanian unggulan dan wilayah pengembangannya
di Kota
Banjarbaru. Media SainS 42: 202- 217.
Development for Human Welfare 2016
229
DISCUSSION FROM PARALLEL SESSION
PAPER TITLE
Development Strategy of Leading Commodity Through Community-Based Enterprise in Indonesia-Malaysia Border
Area
AUTHOR
Jangkung Handoyo Mulyo, Irham, Hani Perwitasari, Fatkhiyah Rohmah
DISCUSSION
QUESTION
- In the LQ ..., ... is not ... is not the basis
- Why banana come out in the FGD? ... leading
commodity -
Price of Palm Oil ... down and now ... is that change the conclution
- ...
- How far your recomendation for the processing of
banana? -
Why just one comodity?
ANSWER
- The data of banana is not known
- The processing of banana require sertification like
halal, packaging, etc -
Because banana is the most in Nunukan
SUGGESTION
- Table 1 may be correlated RC, gross margin ...
- More explantion why banana is not presented in the
LQ
230
BUSINESS DEVELOPMENT STRATEGY SOYBEAN SAUCE PRODUCTION IN CAP BAWANG SOY SAUCE COMPANY AT
NGAWI REGENCY
Feti Munika Sakti
1
, Mohamad Harisudin
1
, Raden Rara Aulia Qonita
1 1
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta
Jl. Insinyur Sutami 36 A Kentingan, Surakarta corresponding author: fetimunika.fmgmail.com
ABSTRACT
This research aims to identify costs, revenues and incomes of Cap Bawang Soy Sauce Company, critical success factors Strengths, Weaknesses, Opportunities
and Threats of Cap Bawang Soy Sauce Company, alternative strategies and priority
of business development strategies that can be applied to soybean sauce production in Cap Bawang Soy Sauce Company. This research uses descriptive analytical
basis. Research locations selected intentionally purposive in Cap Bawang Soy Sauce Company at Ngawi Regency. Determination of the key informant intentionally
purposive, the owner and employees of the company, employee Disperindagkop Ngawi, customers, suppliers and resellers of Cap Bawang Soy Sauce. This research
uses primary and secondary data. Data analysis techniques use: 1 Analysis of costs, revenues and incomes, 2 IFE and EFE Matrix, 3 Quantitative SWOT Matrix,
4 Qualitative SWOT Matrix, 5 QSPM. The results showed the companys cost in 2015 amounted
Rp. 803,803,450.00, the company’s revenues amount to Rp. 924,048,000.00, and the companys incomes Rp. 120,244,550.00. The values
of IFE score are 0.7229 and EFE score are 0.8388 is showing the position of Cap Bawang
Soy Sauce Company were in the first quadrant on Quantitative SWOT Matrix. Qualitative SWOT Matrix produces several alternative strategies by
combining the Strengths and Opportunities of the company. The highest Value TAS Total Attractive Score of QSPM is 6.8271 that is the priority of the strategy to make
the diversification of packaging products.
Keywords: Development Strategy, Ngawi, QSPM, Soybean Sauce, SWOT
INTRODUCTION
Indonesia is an agricultural country that has a diversity of agricultural product
that can be used by humans to their daily lives. As the times, there is an activity
process of agricultural product into a food or foodstuffs that enable people to
consume. According to Seto 2001 food is a basic need that very important for
every human, both physiologically and psychologically.
Soybean is one of the agricultural products in Indonesia which can be
processed into food or foodstuffs. According to Cahyadi 2012 it is good to
consume soybean because it has a complete chemical content. Soy sauce is
a product of soybeans that produced by agroindustry. The color of these products
usually are black and their packing are plastic or bottles.
According Kotler 2006 every company
must implement
product development to shape the future of the
company. Customers always want new products with changes such as the
specific characteristics of products, improve product quality, increase product
type, and change the size of the product to sufficient needs and desires of
customers if they do not want the company that manages decline.
Cap Bawang soy sauce Company is
soy sauce company in Ngawi. This company has been established since
1973 and include agroindustry. Total
Feti Munika Sakti, Mohamad Harisudin, Raden Rara Aulia Qonita
231 productions of soybean sauce the last few
years can be seen in Table 1 below.
Table 1. Data of Soybean Sauce Productions in Cap Bawang Soy Sauce Company at Ngawi Regency
Year Productions bottle
∆P bottle
2010 153.495
- 2011
160.434 6.939
2012 159.964
- 470 2013
146.044 - 13.920
2014 124.512
- 21.532 Source: Data Processed of Cap Bawang Soy Sauce Company at Ngawi Regency, 2015
Based on Table 1 can be said that productions of Cap Bawang soy sauce
Company did not experience a significant increase every year. The decrease of the
productions started in 2012 and continued until 2014. The decrease of the
productions from year to year is great. This decrease of the productions is
caused by one
factor; the company can’t complete the demands of comsumers.
The productions continue to decrease may influential to revenue of the company
as well as influential sustainability Cap Bawang
soy sauce Company. This research aims to identify costs,
revenues and incomes of Cap Bawang Soy Sauce Company, critical success
factors Strengths,
Weaknesses, Opportunities and Threats
of Cap Bawang Soy Sauce Company, alternative
strategies and priority of business development strategy that can be applied
to soybean sauce production in Cap Bawang
Soy Sauce Company. Several data analysis techniques
both quantitative and qualitative were used to identify the business so that it
earned internal and external conditions of the
company, acquired
alternative strategies and priority strategic. The
company needs to determine priority strategic so the soybean sauce production
business running smoothly.
METHOD
Basic Method
This research uses descriptive analytical basis. The research technique
is the case study. Research locations selected intentionally purposive in Cap
Bawang
soy sauce Company at Ngawi
Regency. Key Informant
Determination of key informants is intentionally purposive, the number of
the informants is different for each stage. The selection of key informants is
considered to know the business of soybean sauce production so the
researcher can get much information.
The selected of key informants in stage I to identify critical success factors
consist of 17 people. Key informants to identify internal factors consist of owner
and employees of the company. The key informants who identify external factors
consist
of Disperindagkop
Ngawi, customers, suppliers and resellers
of
Cap Bawang
Soy Sauce. Key informants were selected in stage II to give weight and
rating on IFE and EFE Matrix consist of 3 people, they were the owner and
employee of the company and also Disperindagkop Ngawi. Key informant
was selected in stage III to produce alternative strategies and priority of the
strategy is the owner of the company. Data Analysis Techniques
Method of data analysis was performed use analysis of business
232 consists cost, revenue, and income of
Cap Bawang Soy Sauce. Alternative
strategies were formulated by qualitative SWOT Matrix and quantitative SWOT
Matrix. The priority of strategy was determination using QSPM.
Company’s revenue is calculated with the following formula:
TR = Y x Py 1
Description: TR Total Revenue of soybean sauce production Rp, Y Products of
soybean sauce production Bottle, Py Price of soybean sauce production Rp.
Company’s cost is calculated with the following formula:
TC = TFC + TVC 2
Description: TC Total Cost of soybean sauce production Rp, TFC Total Fixed Cost of
soybean sauce production Rp, TVC Total Variable Cost of soybean sauce production
Rp.
Company’s income is calculated with the following formula:
Pd = TR - TC 3
Description: Pd Income of soybean sauce production Rp, TR Total Revenue of
soybean sauce production Rp, TC Total Cost of soybean sauce production Rp.
Analysis of internal factors aims to identify the key internal factors into
strengths and weaknesses of soybean sauce production in Cap Bawang Soy
Sauce Company. The strengths and weaknesses are analyzed use IFE matrix
to acquire main strength and main weakness of soybean sauce production.
Analysis of external factors aims to identify the key external factors into
opportunities and threats of soybean sauce production in Cap Bawang Soy
Sauce Company. The opportunities and threats are analyzed use EFE matrix to
acquire main opportunity and main threat of soybean sauce production. The method
for give weight use pairwise comparison. To give rating, it uses mode of data which
have been collected. If there is no mode, the median of data is used
Alternative strategies
are formulated with quantitative SWOT Matrix
and qualitative SWOT Matrix. Analysis of quantitative SWOT Matrix produces the
companys position. This matrix has four quadrants, they are quadrant I, quadrant
II, quadrant III and quadrant IV and each quadrant has type of alternative strategies
Pearce and Robinson, 2007. Analysis qualitative SWOT Matrix produces the
alternative strategies. This matrix has four cells possibility of alternative strategies :
SO strategies Strength-Opportunity, WO strategies Weakness-Opportunity, ST
strategies Strength-Threat and WT strategies
Weakness- Threat
David, 2013. Alternative strategies have been
formulated are analyzed in QSPM. This matrix
determines the
relative attractiveness of alternative strategies
that are built based on the critical success factors. The relative attractiveness of
each alternative strategy is calculated by determining the cumulative effect of each
of the key success factors of external and internal David, 2013.
RESULTS AND DISCUSSION
General Conditions of Cap Bawang Soy Sauce Company
Cap Bawang Soy Sauce Company
is located in Untung Suropati II Street No. 34 Ngawi, East Java. The company was
founded by individuals, namely Mr. Yoso Soeharjo on August 8
th
, 1973. This soybean souce production business has
had a
License SIUP from the
Department of
Trade No.304KP1323PPKR86. In addition
the company also has a license from the Department
of Industry
No.224JATIM.25121X1991. The Company has long-term goals and
short-term goals. Short-term goal are to improve the quality of production, realizing
the production target in accordance with a predetermined plan, as well as maintain
and sustain life of the company. The long term goals are achieving maximum profit
and hold the companys expansion.
At the present, the owners of Cap Bawang
Soy Sauce Company is Mr. Hary
Feti Munika Sakti, Mohamad Harisudin, Raden Rara Aulia Qonita
233 Wahono. There are five parts of the
company that are purchasing, warehouse, production, administration and public
services and the marketing department. There are also members who assist the
companys production activities. Analysis of Cost, Revenue and Income
Total cost is overall costs in soybean sauce production that from
adding up the fixed costs and variable costs. The fixed costs consist of
depreciation of tools cost, land and building tax cost, and also electricity cost.
The variable cost consists of material cost, fuel cost, packaging attributes cost,
and labor cost. The revenue is all income that
received in
soybean sauce
production. The income is the amount of value for the money earned from
subtracting the company’s revenue with company’s total costs. The income of
soybean sauce production in Cap Bawang Soy Sauce Company for one year can be
seen in Table 2.
Table 2. Income of Soybean Sauce Production in Cap Bawang Soy Sauce Company at Ngawi Regency 2015
Commentary
Amount Rp Total Rp
Cost 803,803,450
a. Fix Cost depreciation of tools
9,935,000 land and building tax
7,843,000 Electricity
4,800,000 b. Variable Cost
material 412,561,000
Fuel 68,316,000
packaging attributes 18,288,450
Labor 282,000,000
Revenue 924,048,000
Income 120,244,550
Source: Data Processed in 2016
Based on the table, the highest of fix cost is depreciation of tools cost. The tools
used for the soybean sauce production are soy sauce bucket, stirrer, filter bucket,
little bucket, winnowing, gas stove, packaging bottle tool, bottle soy sauce,
crates, and water pumps. Trucks are helpful for the marketing of soy sauce
product. The smallest fix cost is electricity.
The highest of variable cost is materials cost. The main material of
soybean sauce is soy. Auxiliary materials of soybean sauce are coconut sugar, salt
and water. Seasoning of soybean sauce made from garlic, pekak, laos dan adas.
The smallest variable cost is packaging attributes cost.
Total of company’s cost in 2015 amount to Rp 803,803,450.00. The
company’s revenue
is Rp
924,048,000.00. So that, the company’s income of soybean sauce production in
2015 amount
to Rp 120,244,550.00. Base on Hapsari
2008 when the company’s revenue is bigger than total cost RC 1 this inform
that business deserves to be continued.
The company’s revenue can be used to develop the companys business and daily
lives of the owner.
Analysis of Internal Factors and External Factors
Internal factors
include the
condition of
the financial,
human resources, production, product variations
and marketing. Condition such factors produce strengths and weaknesses of
soybean sauce production are analyzed in the IFE Matrix. Kasim 2011 score is
calculated by multiplying the weight by the rating.
The weight is indicates the level importance of the critical success factors.
234 The most important factor of the strength
is marketing
process by
visiting consumers with the weight amount to
0.1011. Strength that has the lowest interest level is bookkeeping is done in an
orderly manner with the weight amount to 0.0322. The most important factor of the
weakness is level of consistency and maturity less consistent with the weight
amount to 0.0964. Weakness that has the lowest interest level is not increase in
labors quality with the weight amount 0.0395.
The main strength in soybean sauce production is having distinctive flavor that
tasteful with the score amount to 0.3168. The main weakness in soybean sauce
production is efforts in achieve the business vision is low with the score
amount 0.1195. The difference in value score of the strengths and weaknesses is
0.7229 indicates that the internal factors of the company is in a positive position
cause that is more than 0 Pearce and Robinson, 2007. This means that the
company has the ability to increase the strength of the business.
Table 3. IFE matrix Soybean Sauce Production in Cap Bawang Soy Sauce Company at Ngawi Regency
Internals Faktor Weight
Rating Score
Strengths 1. Soybean sauce production is profitable
0,0890 3
0,2669 2. Bookkeeping is done in an orderly manner
0,0322 4
0,1288 3.
The labors are reliable
0,0460 3
0,1381 4.
Process of productions are regularly
0,0364 3
0,1092 5.
The products do not use preservatives
0,0535 4
0,2142
6. Having distinctive flavor that
tasteful 0,0792
4 0,3168
7.
The marketing process by visiting consumers
0,1011 3
0,3034 Total of Strengths
1,4775 Weaknesses
1. The company’s revenue is
experience a downward trend
0,0612 1
0,0612 2. Efforts in achieve the business vision is low
0,0597 2
0,1195 3.
There is no clear job specification
0,0439 2
0,0878 4.
No increase in labors quality
0,0395 2
0,0789 5. The process of production
is conducted openly
0,0698 1
0,0698 6. There is only one packaging and product size
0,0636 1
0,0636 7. Level of consistency and maturity less consistent
0,0964 1
0,0964 8.
Distribution only in the area of Ngawi
0,0490 2
0,0980 9. Promotion and advertising is still minimum
0,0794 1
0,0794 Total of Weaknesses
0,7546
Difference Total Strengths - Total of Weaknesses 0,7229
Source: Primary Data Analysis, 2016
Feti Munika Sakti, Mohamad Harisudin, Raden Rara Aulia Qonita
235 External factors include economic
conditions, social, cultural, technological, consumers, retailers, suppliers, and
natural condition. Condition such factors produce opportunities and threats of
soybean sauce production are analyzed in the Table 4 that is EFE Matrix.
The most important factor of opportunity is soy sauce as food
complementary materials that are often used with the weight amount to 0.1060.
Opportunity that has the lowest interest level is rapid technological developments
with the weight amount to 0.0340. The most important factor of the threat is the
material derived from various suppliers with the weight amount to 0.1163. Threat
that has the lowest interest level is technology of production is expensive with
the weight amount 0.0543. The main opportunity in soybean
sauce production is soy sauce as food complementary materials that are often
used with the score amount to 0.4241. The main threat in soybean sauce
production is Season affect the availability of materials with the score amount to
0.1750. The difference in value score of the opportunities and threats is 0.8388
indicates that the external factors of the company is in a positive position cause
more than 0 Pearce and Robinson, 2007. This means that the company has
the ability to take advantage of business opportunities.
Table 4. EFE matrix Soybean Sauce Production in Cap Bawang Soy Sauce Company at Ngawi Regency
External Factors Weight Rating Score
Opportunities 1.
The economic development of the public is good
0,0804 3
0,2412 2.
Received good response from the public
0,0961 3
0,2883 3. Soy sauce as a food complementary materials that are often used
0,1060 4
0,4241 4. Rapid technological developments
0,0340 3
0,1021 5. High demand from
consumers
0,0938 4
0,3753 6. Created good relations between company and suppliers
0,0511 3
0,1534 Total of Opportunities
1,5845 Threats
1.
Technology of production is expensive
0,0543 2
0,1086 2.
Technology of production i
s not available in the area of Ngawi 0,0609
2 0,1219
3.
Consument demand is higer
0,0557 2
0,1115 4.
Retailers want a high profit
0,0574 2
0,1147 5.The price of materials are fluctuate
0,1063 1
0,1063 6.
The material
derived from
various suppliers
0,1163 1
0,1163 7.
Season affect the availability of materials
0,0875 2
0,1750 Total of Threats
0,7457
Difference Total of opportunities - Total of Threats 0,8388
Source: Primary Data Analysis, 2016
236
Alternatif Strategies of Soybean Sauce Production
Alternative strategies in soybean sauce production are formulated with two
analytical techniques. Quantitative SWOT Matrix is used to determine the position of
the soybean sauce productin. Qualitative SWOT Matrix is used to formulate
alternative strategies based on the companys position.
The results of the score on IFE Matrix and EFE Matrix are analyzed with
quantitative SWOT Matrix to determine the position of soybean sauce production
in Cap Bawang Soy Sauce Company at Ngawi Regency. On the x axis of the
quantitative SWOT matrix obtained from subtracting
the strength
score to
weakness score in matrix IFE of soybean sauce production. The value of x axis is
0.7229. The y axis of the quantitative SWOT matrix obtained from subtracting
the opportunity score to threat score in matrix EFE of soybean sauce production.
The value of y axis is 0.8388. The position of Cap Bawang Soy Sauce Company in
the quantitative SWOT Matrix showed at figure 1.
Opportunity 3
O Change Strategy
2 Progresif
1
0.7208 ; 0.8414
W S
Weakness -3
-2 -1
1 2
3 Strenght
-1 Survive Strategy
-2 Diversification of Strategy
-3 T
Threath Figure 1. Quadrant Quantitative SWOT of Soybean Sauce Production in Cap Bawang
Soy Sauce Company at Ngawi Regency
Soybean sauce production at quadrant I that is progressive. These
position make business developments are in the most favorable conditions Suci,
2013. Alternative
strategies are
formulated to maximize the strengths and take advantage of business opportunities
and the strategy can be a market development,
product development,
vertical integration, horizontal integration, concentric
diversification and
joint venture.
Qualitative SWOT Matrix is used to formulate
alternative strategies
of business
development. Alternative
strategies are formulated together with key informant owner of the company by
combining the strengths and opportunities of a business soy sauce production and
adjust the position of the company based on analysis of quantitative SWOT Matrix
Feti Munika Sakti, Mohamad Harisudin, Raden Rara Aulia Qonita
237
Internal Factors External Factors
Strengths S Weaknesses
W
Opportunities O SO Strategies
WO Strategies 1. Planning the sales promotion and advertising
of the products S
1
, S
5
,S
7
,O
1
,O
3
,O
4
2. Make the diversification of packaging products S
1
, S
3
, S
4
, O
2
, O
4
, O
5
, O
6
3. Establish SOP Standard Operating Procedure for maintaining product quality S
2
, S
3
, S
6
, O
2
, O
4
4. Distribute the product to the geographical area of the new marketing S
3
, S
4
, S
7
, O
1
, O
2
, O
3
Threats T ST Strategies
WT Strategies
Figure 2. Quadrant Qualitative SWOT of Soybean Sauce Production in Cap Bawang Soy Sauce Company at Ngawi Regency
The result of position analysis indicates that the company in the
quadrant I so the alternative strategies are formulated is SO strategy. Chan 2011
SO strategy is to make the best use of the internal strengths while grasping the
external opportunities to obtain the advantage. Base on strengths and
opportunities
formulated alternative
strategies can be applied to the business of soy sauce production. Alternative
strategies that produce from qualitative SWOT Matrix are planning the sales
promotion and advertising of the products, make the
diversification of packaging products
, establish
SOP Standard
Operating Procedure for maintaining product quality,distribute the product to
the geographical area of the new marketing.
238 Tabel 5. Matrix QSPM of Soybean Sauce Production in Cap Bawang Soy Sauce
Company at Ngawi Regency
Key Factors Weight
Alternative Strategies Strategy 1
Strategy 2 Strategy 3
Strategy 4 AS
TAS AS
TAS AS
TAS AS
TAS Strengths
S
1
0.0890 2
0.1780 4
0.3559 1
0.0890 3
0.2669 S
2
0.0322 1
0.0322 3
0.0966 4
0.1288 2
0.0644 S
3
0.0460 1
0.0460 4
0.1842 3
0.1381 2
0.0921 S
4
0.0364 2
0.0728 4
0.1455 1
0.0364 3
0.1092 S
5
0.0535 2
0.1071 3
0.1606 4
0.2142 1
0.0535 S
6
0.0792 2
0.1584 3
0.2376 4
0.3168 1
0.0792 S
7
0.1011 1
0.1011 3
0.3034 2
0.2023 4
0.4045
Weaknesses
W
1
0.0612 2
0.1225 4
0.2449 1
0.0612 3
0.1837 W
2
0.0597 1
0.0597 3
0.1792 4
0.2389 2
0.1195 W
3
0.0439 1
0.0439 3
0.1317 4
0.1756 2
0.0878 W
4
0.0395 2
0.0789 3
0.1184 4
0.1579 1
0.0395 W
5
0.0698 1
0.0698 3
0.2093 4
0.2791 2
0.1395 W
6
0.0636 3
0.1909 4
0.2545 1
0.0636 2
0.1272 W
7
0.0964 1
0.0964 3
0.2891 4
0.3855 2
0.1928 W
8
0.0490 3
0.1469 2
0.0980 1
0.0490 4
0.1959 W
9
0.0794 4
0.3177 3
0.2383 1
0.0794 2
0.1588
Opportunities
O
1
0.0804 3
0.2412 4
0.3216 1
0.0804 2
0.1608 O
2
0.0961 2
0.1922 4
0.3843 1
0.0961 3
0.2883 O
3
0.1060 3
0.3181 4
0.4241 1
0.1060 2
0.2121 O
4
0.0340 2
0.0681 4
0.1362 3
0.1021 1
0.0340 O
5
0.0938 2
0.1876 4
0.3753 1
0.0938 3
0.2815 O
6
0.0511 1
0.0511 4
0.2046 2
0.1023 3
0.1534
Threats
T
1
0.0543 1
0.0543 3
0.1629 4
0.2172 2
0.1086 T
2
0.0609 1
0.0609 4
0.2437 3
0.1828 2
0.1219 T
3
0.0557 2
0.1115 3
0.1672 4
0.2229 1
0.0557 T
4
0.0574 2
0.1147 4
0.2294 1
0.0574 3
0.1721 T
5
0.1063 1
0.1063 3
0.3190 4
0.4254 2
0.2127 T
6
0.1163 2
0.2326 3
0.3488 4
0.4651 1
0.1163 T
7
0.0875 2
0.1750 3
0.2625 4
0.3500 1
0.0875
STAS 3.7360
6.8271 5.1175
4.3194
Source: Primary Data Analysis, 2016
Priority Strategiy of Soybean Sauce Production
The priority of strategy which selected has the highest of STAS. The
STAS reveal which strategy is most attractive. Higher scores point at a more
attractive strategy, considering all the relevant internal factors and external
factors that could affect the strategic decision Ommani, 2011.
These are the alternative strategies are formulated with qualitative SWOT Matrix
and their STAS as follows: 1. Planning the sales promotion and
advertising of the products 3.7360. 2. Make the diversification of packaging
products 6.8271. 3. Establish SOP Standard Operating
Procedure for maintaining product quality 5.1175.
4. Distribute the
product to
the geographical
area of
the new
marketing 4.3194. The priority strategy to business
development of
soybean sauce
production in Cap Bawang Soy Sauce Company at Ngawi Regency based
QSPM Quantitative Strategic Planning Matrix
is the second strategy with the greatest STAS 6.8271 which make the
diversification of packaging products. Strategy diversification of packaging
products is a kind of market development strategy. This strategy maximizing the
strength factors of soybean sauce
Feti Munika Sakti, Mohamad Harisudin, Raden Rara Aulia Qonita
239 production that
are the company’s revenue is experience a downward trend,
there is no clear job specification, and no increase in labors quality. And also to
obtain the advantage from opportunity factors that are received good response
from the public, rapid technological developments,
high demand
from consumers, and created good relations
between company and suppliers. Strategy diversification of packaging
products expands market share. The large market share will be increased the
number of consumers. These consumers will be increase the productions of the
soybean sauce product and than increase the income of company.
CONCLUSION
Based on the research business development strategy of soybean sauce
production in Cap Bawang Soy Sauce Company at Ngawi Regency acquired
priority development strategy that can be applied to soybean sauce production is
make development with diversification of packaging products. Therefore, Cap
Bawang
Soy Sauce Company can add types of packaging products, such as
sachets, pouches and plastic bottles. The company also can make variety of
package sizes product that smaller than the previous. This strategy adds the
market segment and enable consumers to make purchases of Cap Bawang soy
sauce. REFERENCES
Cahyadi, W. 2006. Analisis dan Aspek Kesehatan
Bahan Tambahan
Pangan . Jakarta: Bumi Aksara.
Chan, X. 2011. A SWOT study of the development strategy of haier group
as one of the most successful chinese enterprises. International
Journal of Business and Social Science
211: 151-153. David, F.R. 2013. Strategic Manajement,
Consepts and Case, Thirteenth
Edition. Prentice Hall Boston. Hapsari, H., Djuwendah, E., and Karyani,
T. 2011. Peningkatan nilai tambah dan strategi pengembangan usaha
pengolahan salak
manonjaya. Jurnal Agrikultura
193: 211-212. Kasim, S.N., Sirajuddin, S.N., and
Irmayani. 2011.
Strategi pengembangan usaha sapi perah di
Kabupaten Enrekang.
Jurnal Agribisnis
53: 91-92. Kotler, Philip. 2006. Marketing
Management . Twelfth Edition.
Pearson Educations, Inc. Ommani,
A.R. 2011.
Strengths, weaknesses,
opportunities and
threats SWOT analysis for farming system businesses management:
Case of
wheat farmers
of Shadervan
District, Shoushtar
Township, Iran. African Journal of Business Management
522: 9452- 9455.
Pearce, A., and Robinson. 2007. Strategic Management,
Formulation, Implementation,
and Control.
McGraw-Hill. Seto, S. 2001. Pangan dan Gizi: Ilmu
Teknologi, Industri
dan Perdagangan
. Jurusan Teknologi Pangan
dan Gizi.
Fakultas
Teknologi Pertanian. Bogor: IPB.
Suci, R.P. 2013. Analysis strategy for small
and medium
business development policy Gresik District in
East Java. IOSR Journal of Business and Management IOSR-
JBM 81: 6-7.
240
DISCUSSION FROM PARALLEL SESSION PAPER TITTLE
BUSINESS DEVELOPMENT STRATEGY SOYBEAN SAUCE PRODUCTION IN CAP BAWANG SOY SAUCE COMPANY AT
NGAWI REGENCY
AUTHOR Feti Munika Sakti, Mohamad Harisudin, Raden Rara Aulia
Qonita
DISCUSSION QUESTION
1. Why the effort of the business is low every year? 2. What about the promotionmarketing?
3. Is there any advertising for their product? 4. How to improve the producting?
ANSWER 1. Main problem is the packaging the variety just one
2. Promotion just only mouth to mouth
SUGGESTION
1. Make sure there is connection before figure, prinity, strategy, and conclusion
2. State in your slide why the cap bawang company production loser decrease every year because advertising
3. Need to make sure about progressive of quadrant I
Development for Human Welfare 2016
241
FOREIGN LABOR RECRUITMENT IN OIL PALM PLANTATION IN MALAYSIA
Marlia Musa
1
, Amin Mahir Abdullah
1
, Mohd Mansor Ismail
1 1
Department of Agribusiness and Bioresource Economics, Faculty of Agriculture, University Putra Malaysia, UPM Serdang, Selangor
corresponding author: marlia_lieya86yahoo.com
ABSTRACT
As oil palm plantation in Malaysia is progressively expanding, more labors are therefore needed. There are huge dependencies on foreign labors in the upstream
sector mainly the fruit harvesters and field workers. This is to cater the labor shortage and there are about 77 of oil palm plantation workers are foreign labor, normally
work in production stage. This study aims to investigate the factors and reasons for hiring foreign labor in the oil palm plantation sector. The survey was carried out by
distributing the questionnaires to the plantation managers. The results show that 85 of employers recruit foreign labors because they are willing to work hard. Able
to perform different task efficiently and work experience is the main criteria for the selection and recruitment. Labor from Indonesia is the most preferred due to high
resilience, skills and work hard. The advantages of hiring foreign labors are they have a wide experience and willing work in remote locations. However, hiring foreign
labor also brought some the negative impacts such as over-dependence on foreign labor and the outflow of remittance from this country. As a recommendation, the
government should review the current policy on the recruitment of foreign labor and limit the immigration of them and provide more career development for local workers.
The government is recommended to provide sufficient research funds for developing suitable and efficient technologies especially FFB harvester to replace or reduce the
requirement of human labors.
Keywords: foreign labor, oil palm plantation, shortage
INTRODUCTION
Oil palm plantation sector is a labor- intensive industry and since Malaysia is
aggressively expanding its oil palm plantation, thus it gives rise to the huge
labor requirement in this sector. The plantation sector uses a lot of manual
labor to the job in the upstream activities, especially
for fruit
harvester and
collectors. However, the job in the plantation sector is not getting much
attention and interest among local workers, lead to a labor shortage in this
industry.
To sustain the oil palm industry, foreign workers were gradually brought in.
For over three decades, Malaysia has relied heavily on the use of foreign
workers either legally or otherwise Abdul Hamid, Singh, Wan Yusof, Md Yusof and
Mustafa, 2011. In Malaysia, foreign labors have monopolized the majority of
employment in the plantation sector, where most of them are initially unskilled
workers. According to the Ministry of Plantation and Industrial Commodity
2014, there are about 77 percent of foreign labors employed in the oil palm
plantation in 2013. Whereas along the work done by Ramli, Azman and Ayat
2011, the proportion of foreign actors to local is two foreign workers to one local.
This situation shows that the majority of labors in oil palm plantation has been
dominated by foreign labors. Based on data provided by the Department of
Immigration, Malaysia 2014, there are about 353, 081 foreign labors registered
to work in plantation sector and a part of this, 73.7 per cent is Indonesian. The rest
came from Bangladesh, India, Nepal and others countries. The distribution of
Marlia Musa, Amin Mahir Abdullah, Mohd Mansor Ismail
242 foreign labor in plantation sector not only
high in the large plantation company which is about 98.6 out of total labor, but
in small and medium size of plantation companies also, more than half 68 of
labors recruited are foreign labors Ximena Del Carpio, Ozden, Testaverde,
Marouani, Nilsson and Wagner, 2015.
It is undeniable that oil palm plantation sector provides more job
opportunities for millions of people especially in rural area. However, most of
the locals refuse to get involved in the plantation sector due to several reasons
studied in this research. The plantation
sector is labeled as a 3D’s sector, literally means dirty, dangerous and difficult, thus
make locals refuse to get involved and work in this sector. Thus, the working
environment also makes a plantation job less attractive for local despite it provides
many opportunities Daud, 2006. Besides that, local people unwilling to have similar
wages as what is received by foreign labors and they perceived better job
opportunities in other sectors Abdul Hamid, Singh, Md. Yusof, and M.
Abdullah, 2011. Due to these attributes, it has been reported that there is less
participation of local people in the plantation sector and Malaysia start to
depend on foreign labor Lee, 2011; Abdul Rahman, Wang, Wood and Shu, 2012.
On the other side, the employers also have to tackle labor shortage issues
since insufficient workers may affect the chain of production and cause a huge loss
and adversely affect the whole industry. To overcome the labor shortage problem,
employers started to look for foreign labors. The employers prefer to hire
foreign
labors because
they are
disciplined, low wage and willing to work long hours Abdul Hamid et al, 2011. In
the 2010, it was found that the ratio of local to foreign labor in this sector was 1 :
2 Ramli, Azman and Ayat, 2011. Indonesian is the most preferred because
of the cultural, language and religion are
quite similar to Malaysian’s making communication more effective Abdul
Hamid, Singh and Jamadi, 2013. Besides that, in recruitment of foreign labor,
employers
have set
criteria and
characteristics of the labor to ensure the labor are suited to work in the plantation
and can perform the task given. As study done by Wan Hassan, Dollah and
Herviani 2015 in oil palm plantation in Sabah, indicates that Indonesian labors
are preferred because they have the required skills for harvesting and pruning
jobs, and have wide experience to works in plantation. These make Indonesian
especially from Bugis ethnics is the main group of foreign labor recruited in oil palm
plantation in Sabah. Meanwhile, some of the other reasons for employment of
foreign labor as compared to local are due to the wages factor and attitude of foreign
labor to work in long hours. This makes the foreign workforce most preferred by
many
employers Marhani,
Adnan, Baharuddin and Hassan, 2012.
In addition, the foreign labors hired in Malaysia have brought some positive
and negative impacts. It is known that foreign labor helps to solve the labor
shortage confronting the plantation sector Hassan, 2009. Also, the attitude of
foreign labor such as work hard, willing to work overtime and satisfied with basic
amenities provided by employers are the main reasons why they are being
preferred by employers. On the other hand, foreign labors can bring negative
consequences like social problem; start to demand higher wage when they have an
experience; suppress local wages Ismail, Bachtiar, Osman and Mohd. Noor, 2003;
the outflow of remittance; and decreasing in productivity Marhani et al, 2012.
This study aims to investigate factors and reasons for hiring foreign
labors in the oil palm plantation sector. Parallel to this aim, the specific objectives
of this study are i to investigate the motivations for hiring foreign labor, ii to
identify the criteria for foreign labor recruitment and selection, iii to identify
the sourcing country preferred by the employers, and iv to determine the
advantages and disadvantages of hiring foreign labors.
Development for Human Welfare 2016
243
METHOD
This study has been carried out in the selected oil palm plantations in
Malaysia, which covered five states including Johor, Negeri Sembilan, Perak
and Terengganu. A stratified random sampling was applied to select the
respondents. A total of 40 plantation managers or assistant managers were
selected as the respondents. A set of questionnaire has been distributed and
several interviews have been conducted with the respondents to gather all required
data and information. The data from the completed questionnaires were then
analyzed using descriptive statistics.
RESULT AND DISCUSSION
Respondents’ and Plantation Profile
Figure 1 represents the respondents by
company. It
shows that
the respondents are from five plantation
companies namely Kulim Plantation, RISDA
Plantation, TH
Plantation, Tradewinds Plantation and Boustead
Plantation. All of these companies are among the major oil palm producer in
Malaysia.
Table 1 shows the distribution of the estate of the oil palm plantation
companies in this study. The plantation is located
scattered and
not only
concentrated in one state only, depending on the type of the plantation itself. Since
there are limitation to conduct the survey in term of the remote location, willingness
of the manager to participate in the survey and cooperation from the plantation to
give information about the estate, thus a small sample size were obtained from this
survey
Figure 1. Respondents by Company Table 1. Distribution of Farm by State
Kulim Plantation
RISDA Plantation
TH Plantation Tradewinds
Plantation Boustead
Plantation Pulau Pinang
Perak Negeri Sembilan
Terengganu Johor
Source: Survey data 2015 25
22 10
15 28
Respondents profile
Kulim Plantation RISDA Plantation
TH Plantation Tradewinds
Plantation Boustead Plantation
Marlia Musa, Amin Mahir Abdullah, Mohd Mansor Ismail
244
Farm Characteristics
As indicated in the Figure 2, the size of the farm varies ranging from 906 Ha
until 3919 Ha. The majority of the plantations 13 plantations size range
1501 – 2000 Ha. A small number of the
plantation has size less than 1000 Ha and surprising there are several plantations
have size more than 3001 Ha. Basically, the large plantation size is the merge of
two farms, the action taken by the management of the plantation due to cater
the labor shortage.
Figure 2: Size of The Plantation
Figure 3: Foreign Labor Recruited By Country Of Origin
Foreign Labors Recruited
The distribution of foreign labors recruited by the plantation companies
indicated in Figure 3. As shown, majority of plantation companies recruited labors
from Indonesia. Less number of labors from the other country origin recruited
even they are still preferred by the employer.
Besides Indonesia,
Bangladesh, Nepal and India, there are a number of labors recruited from Myanmar
and Thailand to work in this sector.
Motivations for Hiring Foreign Labors
Figure 4 shows the motivations for hiring
foreign labors
among the
respondents. The results indicate that 85 of the respondents indicated that
foreign labor is willing to work hard as the motivation for hiring them; 67.5
indicated that foreign labors are more flexible in terms of working hour and tasks
given. Besides that, the attitude of the foreign labor and low absenteeism also
are the motivator for the employer to hire foreign labor. The finding in this study
corroborates the study done by Abdul Hamid et. al 2011 where work attitude of
foreign labor which are not choosy in carrying out the tasks and discipline are
the reasons they are preferred by the employers.
5 10
15
Less than
1000 Ha 1001 -
1500 Ha 1501 -
2000 Ha 2001 -
2500 Ha 2501 -
3000 Ha More
than 3001 Ha
4 8
13 7
1 7
N o
. o f p
lan tat
io n
Size of the plantation
Size of the plantation
1000 2000
3000 4000
5000 4469
439 92
91 25
N o
. o f for
e ig
n lab
o rs
Foreign labor recruited
Development for Human Welfare 2016
245 Criteria in Foreign Labor Selection and
Recruitment Before a labors is recruited in any
one company or organization, the management basically has placed some
criteria and qualifications that they look for in the candidate to ensure they can
perform the job. Figure 5 reveals the criteria that the plantation managers
looked for and preferred to recruit foreign labor in their plantations. The two
preferred criteria among the plantation managers are the work capability of the
labor to perform the jobs, and working experience. These two criteria are
important for the plantation workers because those have experience and skills
can perform better and contribute to higher productivity.
Figure 4. Motivations for Hiring Foreign Labor among the Plantation Managers
Figure 5. Criteria in Foreign Labor Recruitment and Selection
Most Preferred Sourcing Country and Reason to Recruit Them
The Department of Immigration, Malaysia gave a guideline which sourcing
country that the employer can recruit foreign labors
. It’s also depended on which sector they are being engaged. For
the plantation sector, employers can recruit foreign labor from seven sourcing
countries. As presented in Figure 6, all of the plantation managers preferred to
recruit labors from Indonesia. A small number of them preferred to recruit
foreign labor from Bangladesh, India and Nepal. According to the managers,
Indonesian labors were most preferred because they were more resilience, work
hard and always work for extra hour to
0,0 20,0
40,0 60,0
80,0 100,0
42,5 42,5
85,0 17,5
32,5 67,5
15,0
Motivations for hiring foreign labors
0,0 10,0
20,0 30,0
40,0 50,0
60,0 70,0
80,0 7,5
62,50 35,00
15,00 80,00
25,00
Criteria in foreign labour recruitment selection
Marlia Musa, Amin Mahir Abdullah, Mohd Mansor Ismail
246 earn high income see Figure 7. Most of
them are also tough to work in the plantation and have the skills required
especially for harvesting job. Advantages and Disadvantages of
Hiring Foreign Labor
It is an undeniable hiring foreign labor will bring some positive and negative
impacts, not only for the sector they are being engaged, but also to the host
country. Results from this study, as shown in Figure 8 show the advantages of hiring
foreign labor. The majority of the respondents 62.5 agreed that foreign
labor has a wide experience in the plantation work. Besides that, foreign
labor also can and willing to work at remote locations because most of the
plantation located in the rural area, and foreign labors are more disciplined as
compared to local labor. It can be seen that most of them are working hard to earn
more income to send back to their families. However, hiring foreign labor
also bring some negative consequences.
Figure 6. Sourcing Country Preferred by the Employer
Figure 7. Reasons for Hiring Foreign Labor from Preferred Sourcing Country
Figure 9 depicts the negative impacts induced by the foreign labor. It is clearly
shown that 72.5 of the respondents said that hiring foreign labor lead to over-
dependence on them. It is because the unwanted job and jobs that is left by local
labors has been fulfilled by foreign labors, leading the foreign labor to dominate the
labor market and consequently we are abundance of them. In addition, high
outflow of remittance and existence of illegal foreign labor also are the negative
impacts induced by foreign labor.
0,0 20,0
40,0 60,0
80,0 100,0
Indonesia Bangladesh
Nepal India
100,0
25,0 12,6
17,5
Sourcing country that most preferred to recruit workers
0,0 50,0
100,0
70,0 57,5
17,5 52,5 57,5
70,0 75,0 70,0
15,7
Reasons why hire them
Development for Human Welfare 2016
247
Figure 8: Advantages of Hiring Foreign Labor
Figure 9: Negative Impacts Induced by Foreign Labor
CONCLUSIONS
As a conclusion, there are various factors considered to recruit foreign
labors. A manager as a leader in that particular plantation, must be selective
and choose the right labor to perform the job because it will affect the company
profit and productivity in the future. Some of the reasons for hiring foreign labors are
they are working hard and can perform different task efficiently. The criteria for
foreign labor selection are having a wide experience and have a skill to perform the
work in the plantation. Most of the manager preferred to hire Indonesian
foreign labor because they are hard working, high resilience and disciplined.
The advantages of hiring foreign labor are they have a wide experience and can work
on a remote location. On the other hand, the disadvantages of hiring them are over-
dependence on them and high remittance outflow.
As a
recommendation, the
government should review the current policy on the recruitment of foreign labor,
limit the immigration of them and provide more opportunity in career development
for
Marlia Musa, Amin Mahir Abdullah, Mohd Mansor Ismail
248
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workers on construction sites ’. 2
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Development for Human Welfare 2016
249
Discussion from Parallel Session
PAPER TITLE
Foreign Labor Recruitment in Oil Palm Plantation in Malaysia
AUTHOR
Marlia Musa, Amin Mahir Abdullah, Mohd. Mansor Ismail
DISCUSSION QUESTION
- Is it the legal or illegal labor? Because actually the
illlegal labor is the most favourite in Malaysia -
What is the AEC effect on foreign labor movement?
ANSWER
- The labor is legal ones in this study
- The labors will be free but the government should
control the foreign labor to anticipate domination of foreign labor
SUGGESTION
250
M ICRO ENTREPRENEURS’ INTENTION TO BECOME MEMBER
OF MICROCREDIT SCHEME WITH EDUCATIONAL TRAINING AND MOTIVATIONAL PROGRAM
Rika Terano
1
, Zainalabidin Mohamed
1
and Fatin Najiha Mohd Tammili
1 1
Department of Agribusiness and Bio-Resource Economics, Faculty of Agriculture, Universiti Putra Malaysia
Serdang 43400 Selangor, Malaysia corresponding author: rika_tupm.edu.my
ABSTRACT
In Malaysia, there are enterprises with smaller size called micro-enterprises. The entrepreneurs of these enterprises seek opportunities to obtain operating and
management cost to uplift their business to small and medium-sized enterprises. In order to support micro-enterprises financially, there are various loans available for
micro enterprises entrepreneurs MEs in Malaysia. In addition to the fund, some of the financial institutions also provide technical, financial and management training
and guidance in order to develop the entrepreneurial skills as well as the businesses. A series of field surveys was conducted using stratified random sampling in selecting
two hundred micro enterprises entrepreneurs in 2015 using structured questionnaire for gathering needed information in Kuala Selangor, Hulu Langat, and Gombak in
Selangor. The survey consisted of entrepreneurs who take loans from financial institutions that do not provide educational training and motivational programs
ETMP and those who do not take loans. In order to clarify the characteristics of entrepreneurs having the intention to become members of microcredit scheme with
ETMP in future, two methods of analysis were applied. They are descriptive analysis and binary logistic regression analysis. The results show that 87 43.5 micro-
entrepreneurs have the intention of becoming members of microcredit scheme with ETMP. The binary logistic regression indicated that women involvement in business,
on time repayment and educational background of the respondents are important determinant of intention to join ETMP.
Keywords: microcredit, educational, motivational, entrepreneur, intention
INTRODUCTION
For several decades, Malaysia has been facing issues of poverty and
inequality existing among ethnicity and urban-rural residences. The Government
has played the leading role in poverty eradication
by providing
income- generating projects, amenities to improve
the quality of life and implementing programs to inculcate positive values
among the poor. The government started launching the New Economic Policy
NEP in 1970 for poverty eradication and economic
development. Government
effort is still ongoing to reduce income inequalities and narrowing the urban-rural
income disparity, through series of policies which is currently implemented in
the 11
th
Malaysian Plan. The Government
programs are also being supported by NGOs and private sectors, which provide
wider opportunities to the poor to improve their livelihood. Various state-based
poverty
eradication foundations
intensified their efforts in providing skills, training as well as in-kind and financial
contributions to the poor. Poverty ratio has declined in each state and overall
improved up to 0.6 in Malaysia EPU, 2015.
Eleventh Malaysia plan attempts to empower communities for a productive
and prosperous society. In the 11th Malaysia plan, emphasis was also given
to 40
of households
who are
categorized as lower income groups and are to be uplifted to middle-class groups.
Rika Terano, Zainalabidin Mohamed and Fatin Najiha Mohd Tammili
251 Thus, it will accelerate regional growth for
better geographic balance, transforming
Figure 1. Contribution of SMEs to GDP at Constant 2010 Prices for the Year 2014
Source: SMEs corp Malaysia, 2016
rural areas to uplift the well-being of rural communities, and enhancing Bumiputera
economic community opportunities to increase wealth ownership. In the
struggle
for this
attainment, entrepreneurship in small and medium
enterprises SMEs was introduced to be a
keyword in
obtaining business
opportunities. In the year 2014, value added of SMEs contributed 35.9 per cent
to GDP at constant 2010 prices and 35.8 per cent at current prices Department of
Statistics, 2015. This has portrayed the importance
of SMEs
industry in
supporting and upholding the momentum of the Malaysia’s economy. Figure 1
shows the contribution of SMEs to the sector’s total value added. The
agricultural sector posted the highest SMEs contribution with a share of 48.6 per
cent. The SMEs in this sector was supported by rubber, oil palm, livestock
and
other agricultural
sub-sectors especially in food crops such as
vegetables and fruits. In order to improve household
income level
and create
equity sustainable society, entrepreneurship has
an important role to play in the Malaysian economy. Small and medium enterprises
SMEs have started making great impacts on the economy as contributions
to GDP among SMEs companies increased from 32.2 in 2010 to 35.9
in 2014 SME Corp Malaysia, 2014. For further development of the SMEs sector, a
total of RM500 million has been allocated in 2015 for reactivation of SMEs business
and alleviating short-term cash flow problem under microcredit scheme in
Malaysia. Along with SMEs, the growth of the smaller size enterprises called micro-
enterprise was emphasized to boost the Malaysian economy by turning them into
SEMs SMEs corp Malaysia, 2016. In Malaysia, microcredit schemes mostly
contribute the initial investment and operation fund among micro-enterprises.
There are several types of loans available for local enterprises in Malaysia such as
Merakyatkan Ekonomi Selangor MES, Yayasan Usaha Maju Sabah YUM,
Yayasan Bina Upaya Darul Ridzuan YBUDR, Unit Pembangunan Usahawan
Negeri Kedah UPUK, SME Bank, TEKUN, Agro Bank, Amanah Ikhtiar
Malaysia AIM.
The eleventh Malaysia Plan is also addressed towards enhancing local
Malaysians in economic participation and increasing entrepreneurs to boost the
economy growth as it continued to assist in terms of financing, support services,
and capacity building. Thus over RM9
252 billion in financial assistance was provided
to more than 414,000 local Malaysian businesses. Furthermore, loans of RM8.6
billion have benefited 413,278 micro and small businesses. As one of the
microcredit schemes providing training and motivational programs, AIM needs to
be paid attention. It is reported in 11
th
Malaysia plan that the number of AIM member who earn a monthly income of
more than RM3,500 have increased from 27,770 in 2010 to 128,450 in 2014. AIM
was the first microfinance institution in Malaysia and the largest Grameen Bank
replication outside Bangladesh. It was developed in 1988, under the Trustee
Incorporation Act 258 revised 1981 Chamhuri Quinones, 2000. AIM is a
poverty-oriented microfinance institution that provides loans only to the poor.
Selangor in Peninsular Malaysia was the site of the pilot project of the Grameen
Bank concept, known as “Project Ikhtiar” with a pilot project for two and a half years,
involving 373 poorest households who received their first welfare loan. The Huge
success
demonstrated by
female members has given confidence to the
founding committee to proceed with the project development initiative to the states
that have high poverty rates. The attendance rate at meeting center and
monthly revenue visualized the significant difference between male and female
participants. AIM started appointing women as representatives to participate in
the initiative at the weekly meeting. In addition to the weekly meeting among
microcredit scheme members for timely repayment system, currently, there are
various skills upgrading opportunities available in the scheme such as
entrepreneurial training, skills acquisition training, and consultancy.
Since the government policy is channeled towards increasing the number
of skilled entrepreneurs among local entrepreneurs, the microcredit scheme
has not only been taking on a large role in creating
opportunities for
micro- enterprises to grow but also educating,
motivating and upgrading management and entrepreneurial skills. Therefore, the
research tends to identify the micro entrepreneurs interested in joining the
microcredit scheme with ETMP to upgrade their business skills and have
more interaction with members of the microcredit scheme for their business
development.
Identifying those
entrepreneurs, who seek opportunity not only to obtain loans but also to join ETMP
is important
to increase
skilled entrepreneurs
and develop
micro- enterprises in Malaysia. This study
attempts to understand those that will be potential loan borrowers and members of
microcredit scheme who value the facilitating programs to develop their
business.
METHOD
A series of field surveys were conducted
using stratified
random sampling in selecting micro enterprises in
2015. Face to face interviews was carried out using structured questionnaire for
gathering needed information among selected
micro enterprises
Kuala Selangor, Hulu Langat, and Gombak in
Selangor. Two
hundred 200
entrepreneurs were interviewed, those who take loans from banks, financial
organization and types of microcredit schemes that do not provide ETMP. In
order to clarify the characteristics of entrepreneurs having the intention to
become members of microcredit scheme with training and programs in future,
descriptive and binary logistic regression analysis were applied.
Descriptive analysis characterizes the demographic profile of entrepreneurs
interviewed. Binary logistic regression was applied to reveal the determinants of
entrepreneurs’ intention in becoming members of microcredit scheme with
ETMP. Y represents “entrepreneurs having the intention to become members
of microcredit scheme with ETMP” coded
as one and “no intention to become a member of microcredit scheme with
ETMP” coded as zero. The equation of the logit model is
shown as follows: Logit Y = natural log odds = lnπ1 − π
= α + βx;
Rika Terano, Zainalabidin Mohamed and Fatin Najiha Mohd Tammili
253 Where:
-Y is having intention to become member of microcredit scheme with ETMP = 1, not
having intention = 0, -X
1
is entrepreneurs’ age; 0 = above 40 years old, 1 = below 40 years old,
-X
2
is entrepreneurs’ marital status; 1 = married, 0 = single,
-X
3
is entrepreneurs’ education; 1 = above secondary school, 0 = below secondary
school, -X
4
is period the micro-enterprise has been receiving loan; in years, and
-X
5
is women entrepreneursworkers involved in business; 0= No, 1=Yes,
-X
6
is business size improvement before and after receiving loan; 0= No, 1=Yes,
-X
7
is on time repayment if entrepreneurs are with loans; 0= No, 1=Yes.
RESULT AND DISCUSSION
By conducting face to face interview among
micro-enterprises, series
of surveys were conducted to collect data
from 200 enterprises Kuala Selangor,
Hulu Langat, and Gombak in Selangor. Micro enterprises which belonged to agro-
based industry accounted for more than half of the interviewed enterprises 56
while the remaining 87 enterprises 44 belong to non-agro based industry as
shown in Figure 2. Those entrepreneurs working as micro enterprises in the agro-
based products are managing grocery store or peddling grocer of fresh chicken,
vegetable, fruits and food including own products. The remaining enterprises
belonged to non agro-based products including mechanics shops for motorcycle
and car, barbers, tailor shops and various non-agro based businesses. Among the
200 enterprises, 77 of them 38 obtain loans for their business from financial
institutions such as TEKUN and others and 123 enterprises 62 does not take
any loan as shown in Figure 3. The SME bank, Agro Bank, and TEKUN are lenders
for the enterprises however their financing services are without training and no
program is provided for the borrowers.
Figure 2. The ratio of 200 micro enterprises
between agro-based and non-agro based industry.
Figure 3. The ratio of micro enterprises based
on the presence of loans for their business.
CONCLUSION
Table 1 shows the demographic profile of the respondents from micro
enterprises. The
majority of
the respondents 64.0 128 respondents
are above 30 years old while the rest 36.0 72 respondents are below 30 years
old. There are 132 66.0 married respondents and the rest are single.
Majority of the respondents have completed secondary school. About 69
respondents 34.5 confirmed the involvement of women entrepreneurs and
workers in their business. In terms of
Product No. Percentage
Agro based products 113
56 Non agro-based
industry 87
44
Presence of loan No.
Percentage Taking loan
77 38
No loan 123
62
254 improvement in profit or business size,
about 137 respondents 68.5 answered no to improvement in their business after
obtaining loans. In terms of repayment, the respondents who pay back their debt
on time are limited to 60 respondents 30.0 while majority of the respondents
often delayed timely repayment. The average period of the time respondents
have been involved in their business is 5.23 years. In terms of having the intention
to become a member of microcredit scheme with ETMP, 87 respondents 43.5
answered having intention.
Table 1. Demographic profile and attitudinal characteristics towards microcredit
loans Demographic profile
No.
Age
below 30 years old 72
36.0 above 30 years old
128 64.0
Marital status
married 132
66.0 single
68 34.0
Education
below secondary school 162
81.0 above secondary school
38 19.0
Wifefemale involved in business
Yes 69
34.5 No
131 65.5
Business size improvement
Yes 63
31.5 No
137 68.5
On-time repayment
Yes 60
30.0 No
140 70.0
Period of the business
Years 5.23
years -
Having intention to become member of microcredit
scheme with facilitating programs
Yes 87
43.5 No
113 56.5
Source: Own survey
The main factors influencing the intention to join the microcredit institutions
providing ETMP were identified by binary logistic regression. In the analysis, the
overall classification accuracy was 70.5 per cent with the adequate level of
predictive
accuracy. The estimated
coefficient and statistical significance levels for the logistic regression are
shown in Table 2. The results of the binary logistic regression indicate that three of
the variables are statistically significant with positive signs. Based on the
demographic profile of the respondents, marital status, and the gender were
identified
as important
factors in
influencing the micro entrepreneurs to obtain loans from financial institutions with
ETMP. Respondents
from micro-
enterprise where women are involved as entrepreneurs or workers are 2.840 times
more likely to have the intention to become members of the microcredit
scheme with ETMP. It may be due to the characteristics of microcredit scheme
represented by AIM that most of the borrowers
are women.
Following Grameen bank footstep, AIM tries to
develop woman empowerments among micro-enterprises. In terms of attitude
towards repayment, those respondents who keep to the due date of the
repayment tends to have the intention to join financial institutions with ETMP. On-
time
repayment requires
the entrepreneurs’ mindset motivation and
strong responsibility as borrowers. In comparing respondents who often pay
back late and those that do not obtain loans, they are 1.619 times more likely to
have the intention to be members of the microcredit scheme with facilitation
training
and programs.
Also, the
respondents who obtained loans are 1.864 times more likely to have intention.
With women’s involvement in business and
on time
repayment variable,
educational background of respondents is one of the determinants of intention to join
Rika Terano, Zainalabidin Mohamed and Fatin Najiha Mohd Tammili
255 the ETMP. The respondents with lower
educational background intend to join financial institutions with ETMP.
Table 2. The result of binary logistic regression for
measuring intention
to become a member of microcredit
with program and training
Overall predicted is 70.5 Source: Own survey
In order to improve household income
level and
create equity
sustainable society, entrepreneurship has an important role to play in the Malaysian
economy. There are various types of loans available in Malaysia for micro
enterprises to fund their business. Micro- enterprises have been given special
attention from the policy maker and are being implemented in 11
th
Malaysia Plan. It attempts to increase the number of
skilled entrepreneurs among the micro enterprises. This study focuses on micro
enterprises which are located in Kuala Selangor, Hulu Langat, and Gombak in
Selangor, Malaysia in order to identify entrepreneurs who seek opportunity not
only in obtaining loans but also joining ETMP. They are important in increasing
skilled entrepreneurs and developing micro-enterprises in Malaysia. This study
attempts to understand the potential loan borrowers and members of microcredit
scheme who value ETMP to develop their business.
Micro-enterprises, which belonged to agro-based industry accounted for
more than half of the interviewed enterprises 56 while the remaining 87
enterprises 44 belonged to non-agro based industry. Factors such as marital
status, involvement of wife and women in business, on time repayment and
educational
background influenced
entrepreneurs’ intention to become members of microcredit scheme with
facilitating training and motivational programs. These particular characteristics
of
the respondent as entrepreneurs’ running
micro-enterprises revealed
potential borrowers
of microcredit
financial institution with ETMP in future.
REFERENCES
Chamhuri, S., and Quinones, B. 2000. Microfinance in Malaysia: aiming at
success. Microfinance and poverty alleviation
180-199. Department of Statistics. 2015. Small and
Medium enterprises 2014 Retrieved March
9, 2016,
from https:www.statistics.gov.myindex.
php?r=columnpdfPrevid= YlVoaEczbld2TnJzTHljMjdvaGw0d
z09
Eleventh Malaysia Plan - Micci. 2015. Retrieved March 19, 2016, from
http:www.micci.comdownloads11 MP.pdf
SME corporation Malaysia. n.d. Retrieved March
19, 2016,
from http:www.smecorp.gov.myindex.p
hpen Unit, E. P. 2015. Eleventh Malaysia Plan
2016-2020 Anchoring Growth on People
. Malaysia: Prime Minister’s
Department.
B S.E.
ExpB Age
-0.176 0.385 0.647 0.838
Marital status 0.639 0.395 0.105
1.895 Education
-0.737 0.425 0.083 Period of
loan received
0.482 0.415 0.245 1.619
Woman involved in
business 1.044 0.337 0.002
2.84 Improvement
of business size
-0.204 0.207 0.324 0.815
On time repayment
0.767 0.31 0.013
2.153 Constant
-1.883 0.947 0.047 0.152
Sig.
256
DISCUSSION FROM PARALLEL SESSION
PAPER TITTLE Micro Entrepreneurs Intention to Become Member of
Microcredit Scheme with Educational Training and Motivational Program
AUTHOR Rika Terano, Zainal Abidin, M, Fatin Najiha Mohd Tammili
DISCUSSION QUESTION
1. Why don’t authors use actual age instead of binary choice
0 and 1 2. The same thing with entrepreneurs education, number of
schooling years 3. If binary variables is used for dependent variables,
econometric problems many arise when too many binary independent variables
4. Some explanation is more appropriate to be put in the result discussion not in the conclusion
ANSWER SUGGESTION
1. Do not confused between result and discussion and conclusion
2. Conclusion contains only the findings of the study not discussion of the result
3. Instead of using below or above 40 4,0, use the actual age
4. No statistical data in the table 5. The slides and the paper are not consistent
Development for Human Welfare 2016
257
FARMING INCOME ANALISYS OF DRY LAND IN THE GUNUNGKIDUL DISTRICT
A Case Study in Prone Area Food Aris Slamet Widodo
1
, Retno Wulandari
1
Jl. Lingkar Selatan, Kasihan, Bantul Regency, Yogyakarta corresponding author: aris.swumy.ac.id
ABSTRACT
This research study was aimed at analizing the farmers’ income of local commodity in the village of Purwosari, Gunungkidul district. The study was purposively
conducted in Giritirto village, Purwosari, Gunungkidul. This study used a basic method of analysis description focusing on cost analysis and farming income.The
research findings show that farming frequently done by farmers in Giritirto village on rainy season is paddy and corn. While on dry season, they cultivate corn and peanut.
The average income of farmers on the rainy at ricefield is higher than that at tegal land non irigated dry field.Corn is a major commodity in the dry season and
cultivated in wet land and tegal up land. The highest income of corn is achieved at tegal
land on the dry season. Peanut only planted in the dry season on dry land and is able to provide a high enough income for farmersThe analysis findings concluded
that paddy commodity of ricefield has the highest income on the rainy season, while corn commodity is appropriately cultivated on the dry season at tegal land. Peanut
has a quite high contribution at tegal land on the dry season.
Keywords: Income, Farming, Dry Land
INTRODUCTION
Food needs has been a distinctive challenge for Indonesian people which is
an archipelago country. The width of Indonesia
geographically causes
distinction of land condition as well as compatibility against kinds of crops. The
different culture of farming and staple food among regions also influences people’s
choice in selecting commodity of farmers. However, transition of choosing staple
food from local one to nationally rice has made problems in terms of food fulfillment
Nurhemi, dkk., 2014.
The availability and sufficiency of field become an important factor in
providing support sufficiency production in order that national food security in 15
years RPJMmid-term government plans and within the next 40 years RPJPlong-
term government plans. The need of food is a function of population, income levels,
and its socioeconomic. If population grows about 1,28 per year, it will need
the addition of food production at least 1,3 per year to achieve the level of food
security Agricultural Research and Development Agency, 2010.
The increase in food production depends greatly on improvement result of
ricefield productivity. The increased productivity
cannot take
place continuously, due to the fact that
productive land ricefield gets shrink as a result of function shift, so that alternative
new land is needed to develop that commodity using dry land which is still
vast Mahaputra and Adijaya, 2004.
Dry land is defined as a stretch of land never flooded most of the time in a
year or in all time. Indonesian land with 188,2 million ha, 25,09 million ha belong
to potential land to cultivate dry land-crops Djaenudin, D; Marwan, Subagyo and A.
Hidayat. 2003. Dry land in Gunungkidul district has not been maximally well-
managed, thus planting patterns are in food crops annuals, such as corn,
cultivated on the rainy season.
The district of Gunungkidul is the southernmost of Yogyakarta Special
Province with 1.485,36 km
2
or 46, 63 of its total area. This area has topography of
limestone hills extending from the west
Aris Slamet Widodo, Retno Wulandari
258 until the east. The topography itself
influences kinds of land uses in Gunungkidul district. The condition of
being not so fertile and being burdened by problems of water availability makes it the
poor area with annual income Rp 3,229,356. This happens because 70 of
Gunungkidul residents is landless farmers with various lacks of nature, technology,
and capital as well.
Based on data from BPS Statistics Center Agency of Gunungkidul District
2014 that most of farming land in it is the dry one 95, while the rest is ricefield
5. According to the natural condition, Gunungkidul District has some potential
plants being well-produced such as cassava, corn, soybean, and dry land-
paddy.
Being an extreme nature as well as categorized as marginal land cause some
areas in Gunungkidul District categorized as prone to food in 2013; they are
Purwosari, Paliyan and Girisubo sub- districts.
Various efforts done by government in terms of food security program to
anticipate food insecurity, one of which is by increasing income of local crops
farming. The integrated concept of local resources between plants and livestock
cows, goats, and fowls is a basic capital in terms of food insecurity management
as well as f
armers’ income increase. The purpose of this writing was thus to analyze
farming income of local commodity in Purwosari
village, the
district of
Gunungkidul.
METHOD
Basic method used in this research study was analysis descriptive method
focusing on problems solution existing at present and current. Data collected were
firstly arranged, explained, and then analyzed in order to make description,
images or picture which is systemic, factual, and accurate considering factors,
characteristics, as well as relations among the research phenomena Surakhmad,
1994.
The sampling area taken was purposively
determined purposive
sampling which is Giritirto village,
Purwosari sub-district,
Gunungkidul district regarding that the village belonged
to prone to food in the district, however, it has potential for developing food crops,
namely corn and gogo paddy. This study employed cost analysis, income, and
profit from various commodities of farming.
RESULT AND DISCUSSION
Farmers in
Giritirto village,
Purwosari sub-district,
Gunungkidul
district many cultivating some commodity. Most of whom, on the rainy season,
cultivate paddy and corn. Besides, those on the dry season cultivate commodities
of corn, cassava, tobacco, and peanut. Average possession of ricefield is around
2.706 m
2
and tegal land with 4.643 m
2
.
1. Paddy