Data Analysis Techniques METHODOLOGY

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CHAPTER IV RESEARCH RESULTS AND DISCUSSION

This chapter presents the research findings of the study. It discusses the research results and interprets them concerning the two formulated research questions. The first research question is about Brown and Levinson’s politeness strategies applied by the two main characters of the Bride Wars movie. The second research question is about the factors affecting choice of politeness strategies applied by those two main characters. Section A presents Brown and Levinson’s politeness strategies applied in the Bride Wars movie, whereas section B discusses the factors affecting choice of politeness strategies.

A. The Politeness Strategies as Shown in Bride Wars Movie

The two main characters of Bride Wars movie employed all four Brown and Levinson’s politeness strategies. Those were Bald-On Record, Positive Politeness, Negative Politeness, and Off-Record. The two main characters’ utterances concerning politeness were all analyzed based on Brown and Levinson’s politeness 1987. The following list presents the politeness strategies of Bride Wars movie. 38

1. Bald-On Record Strategies in Bride Wars Movie

Brown and Levinson 1987 mention that a speaker who applies a Bald-On Record strategy is likely to shock and to embarrass hearers p. 94. This strategy is a direct way of saying things. It does not attempt to minimize the threats to the hearers’ notions of face. It is commonly employed in a situation whereby both interactional parties involved have close relationships, such as family, close friend, or colleague. Furthermore, it is employed when the speaker wants to show great urgency, efficiency, and impositions. Besides, it is also frequently applied in task-oriented utterance, welcome, and offer. Bald-On Record strategy was applied by the two main characters of Bride Wars movie, Emma Allan and Olivia Lerner. Both main characters obviously applied this strategy as they had close relationships with many other characters in the movie. Besides, the movie mostly revolved around their routines at works and friendships. At works, Olivia Lerner was a tough lawyer, while Emma Allan was a teacher. Olivia’s position allowed her to apply Bald-On Record commonly to her assistant, whereas Emma applied Bald-On Record quite frequently towards her colleagues and learners. Both main characters in those two cases frequently applied Bald-On Record strategy as task-oriented utterance. In addition, Bald-On Record strategy was also applied when both main characters encountered difficulties in maintaining their wedding dates. As both main characters possessed perfections in their wedding ceremonies, they mostly applied Bald-On Record strategy to show great urgency, efficiency, and impositions towards other characters, especially during the war.