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1.2. Research Objectives The specific objectives of this research are as follows :
1. To map potentiality in developing syariah banking network, which are focused on i
economic potentiality, and ii social tendency in choosing syariah banks. 2. To identify the characteristics of social groups in the research areas and their attitude
and behavior toward syariah banking system. This identification is needed to increase the effectivity of socialization program and the determination of marketing
strategy for syariah banks which operates in specific regions.
1.3. Conceptual Framework The conceptual framework used to conduct this research was as follows.
1.4. Scope of the Study Beside collecting basic and general information about the society, this information
would be expanded such that at least covered : 1 The knowledge about the sharing system as the basic system of syariah banking;
2 Important factors influencing the society to choose Syariah Banks and their
knowledge about the products of Syariah Banks; 3
Identification of self-driven efforts and information through interpersonal relationships.
This research used 15 counties and municipalities in Central Java and Yogyakarta Provinces.
Potentiality : Demographic, economic,
Social value and social system
Preferences : Relative advantages
Compatibility Comprehensiveness
TrialibilityObservability Attitude
acceptreject principles and
products Behaviour
AcceptReject SavingFinancing
Lo ca
ti on
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PART TWO : METHODOLOGY 2.1. Data Collection
Primary and secondary data were collected in this study. The primary data collection was done through interview with the respondents to information about the potency and
preference of the society and economic players or agents to syariah banks. Identification of characteristics and behavior of customers or prospecting customers was done through
focus group discussion and in-depth interview. The focus group discussion was also attended by banks officials from both syariah banks and conventional banks.
The secondary data were collected from several sources such as government agencies, banks, Central Body of Statistics, Regional Government, and other relevant institutions
in connection with the identification of social and economic potency as well as economic activities in the research areas.
2.2. Sampling Technique Among 40 counties and municipalities in the two provinces, 15 counties and
