Chapter 1
2
local policy toward value added activities and propagate the results to other locations and regions.
1.2 Objectives and framework of the study
Specifically the goal, outcome, output and activities of the study were as follows: • Goal
Expanded flows of fresh, processed and certified produce from rural areas to urban consumer centres in selected sub-regions in participating countries.
• Outcome Policymakers and farmer associations in participating countries develop operational
frameworks for adding value to fresh and processed produce through certification to take advantage of increased market opportunities.
• Output -
Best practices in local agricultural knowledge systems are compiled and available to stakeholders.
- Participating farmer associations and policymakers understand how to apply best
practices in certification systems. • Activities
- Compile and collect information on post harvest practices, cleaning, handling and
packing on the supply side. On the demand side, collect information on pricing, implicit and explicit quality requirementsindicators and current certification
activities at all stages of marketing channels -
Identify and analyse linkages between smallholder producers, rural women, specific market segments, local, urban markets and cold store chains.
- Conduct in-country workshops specifically designed for small farmers to enable
them to be linked to the dynamic markets.
1.3 Structure of the working paper
The preliminary chapter Chapter 2 provides a brief review of product certification concept in relation to its contribution to added value fresh and processed agricultural
produce and farmer’s income. It sets the background and context against which the two studies should be viewed.
Chapters 3 and Chapter 4 present the results of the study in both participating countries, Indonesia and the Philippines, respectively. The last chapter, Chapter 5, provides
Introduction
3
some concluding remarks which are basically presenting the conclusions and the policy implications and recommendations put forward by the two workshops conducted in the two
countries.
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2. Product Certification: Creating Added Value for the Rural Poor
