24 For a more targeted research and facilitate further study, this research is limited to
the field of marketing management, in particular matters related to consumer behavior regarding the factors that influence consumer behavior in deciding to buy Sampoerna Mild
cigarettes.
D. Research Sites
The study was conducted on the campus environment of the Faculty of Law, Pancasila University, Lenteng Agung - Depok. The author’s considerations in determining
the location of the study are: 1. A large number of students of the Faculty of Law at the Pancasila University Depok who
purchase Sampoerna Mild tobacco products. 2. The big difference of motives between the purchases of every students in buying
Sampoerna Mild tobacco products.
E. Population and Sampling Technique
The population in this study were students of the Faculty of Law Pancasila University Depok, but because the number of populations present in large enough quantities,
the authors did not examine all individuals in the population, but only do research on some individuals who represent them, using a quota sampling technique. This sampling technique
is not based on strata region, but based on the amount that already specified predetermined amount. To obtain more accurate results, this study will take 50 respondents. This is
because consumers will be able to provide assessments and the reasons why they buy Sampoerna Mild cigarettes.
25
According to Arikunto 1993:114: In collecting data, researcher will contact the
subjects who meet the requirements of the characteristics of the population, regardless of where the origin of the subject as long as it is still in the population. Typically, they are
contacting the subject that easy to find, so that data collection is easy. The important note is the fulfillment of the amount quota has been determined.
With the consideration due to the availability of time, limited money and effort, the author was forced to limit the number of research subjects.
According to Sutrisno Hadi and Seno Pamardiyanto 1994:276 a sample
technically can be seen as a large sample where N ≥ 30, which means that samples have been eligible normality in a study.
F. Data Resources
1. Primary data
Primary data is a data collected and processed by the author that obtained directly from respondents. Primary data in this study include: data description of the respondents,
the answers listed in the questionnaire, related to: prices, products, beliefstrust and attitudes.
2. Secondary data
Secondary data is data obtained indirectly or from other parties associated with the object of research to support the primary data. Secondary data used by the author
usually comes from: television, newspapers, books in the library.
G. Data Collecting Technique
