The E-Factor: Efficiency = economy, ease, and efficacy

medium of communication. It is a way of remembering and a way of thinking well. Writing is also a way of finding out what we know and we need to learn. Writing is also a way of learning. 29 More specific explanation that writing can contribute to personal development, Petty and Jensen have opinion about it: Writing is the mental and physical act of forming letters and words. It is putting words into sentences and sentences into paragraph, spelling words correctly, punctuating and capitalizing in customary ways, and observing conventions in written forms and more. Writing is a process of expressing thoughts and feelings, of thinking, and of shaping experiences. 30 From the two definitions above, it can concluded that writing is a way or a process to express or to represent writer‟s knowledge into textual medium by following the linguistic rules. It is a progressive activity that requires enough time to think about specific topics, to analyze, select, and to organize an experience according to a certain purpose. This means that when you first write something down, you have already been thinking about what you are going to say.

2. Goal of Writing

There are many different kinds of writing, such as; novels, poems, short stories, scripts, letters, essays, reports, reviews, instructions. All of them are writing. They all have the basic purpose of getting ideas from one mind into another. According to Penny Ur “The purpose of writing, in principle, is the expression of ideas, the conveying of messages to the reader. So the ideas themselves shoul d arguably be seen as the most important aspect of the writing.” 31 Below some purposes of writing: a. Writing to inform Inform tells the reader about something. These kinds of writing can also be entertaining in the sense that they‟re good read. But entertaining the reader isn‟t their main purpose. 29 James C. Raymond, Writing is an Unnatural, New York: Harper and Row Publisher, 1980, p. 2. 30 Walter T. Petty and Julie M. Jensen, Developing Children’s Language, New York: Allyn and Bacon Inc., 1918, p. 362. 31 Penny Ur, op. cit., p. 163. Examples of writing to inform are newspaper articles, scientific, or business reports, instructions or procedures, and essays for school and university.

b. Writing to persuade

Persuative designed to argue a point and secure agreement, yet it is also informative. 32 It includes advertisements, some newspapers and magazines articles, and some types of essay. This type of writing include your opinion, but as part of a logical case backed up with evidence, rather than just as an expression of your feelings.

c. Writing to express

Some writing is primarily expressive, allowing the writer to reveal feelings and opinions, usually recalling experience. Expressive writing often takes the form of personal essays, journal writing, diaries, poetry, fiction, or plays. Yet writing may also be expressive to a lesser extent in business letter, report, or proposal, depending upon the rhetorical situation. 33

d. Writing to entertain

Entertain does not necessarily make the readers laugh, but it at least engages their feelings in some way. Think what it‟s like to be a reader, you can be entertained by something very serious, even sad, as well as by something funny. Writing to entertain generally takes the form of so called „imaginative writing or „creative writing‟. Examples of imaginative writing are novels, stories, poems, song lyrics, plays, and screenplays. Something imaginative writing disguises itself as a true story for added effect.

3. Kinds of Writing

There are three kinds of writing; those are free writing, controlled writing, and guided writing.

a. Free Writing

Free Writing is writing about a subject without restrictions, writing whatever comes into your head, without concern for grammar, spelling, or 32 Betty Matrix Distich, Reasoning and Writing Well, Ohio: McGrew-hill, Inc., 2003, pp. 4 —5. 33 Ibid., p. 5.

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