Daftar Pustaka Pengaruh Ekuitas Merek Terhadap Minat Pembelian Pada Smartphone Asus (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta ).
Daftar Pustaka
Agusli, Devonalita dan Yohanes Sondang Kunto. 2013. Analisa Pengaruh
Dimensi Ekuitas Merek Terhadap Minat Beli Konsumen Midtown Hotel
Surabaya. Jurnal Manajemen Pemasaran Petra. Vol. 1, No. 2, hal. 1-8.
Artaji. 2014. Pengaruh Ekuitas Merek Terhadap Minat Pembelian Notebook
Merek Acer (Studi Pada Pengguna Forum Kaskus). Jurnal Fakultas
Ekonomi Universitas Negeri Yogyakarta .Hal.1-8.
Buil, I., E Martinez, & Ld Chernatony. 2013. The influence of brand equity on
consumer responses. Journal of Consumer Marketing. Vol. 30, No. 1, pp.
62–74.
Chi, HK., HR Yeh, & YT Yang. 2009. The Impact of Brand Awareness on
Consumer Purchase Intention: The Mediating Effect of Perceived Quality
and Brand Loyalty. The Journal of International Management Studies.
Vol. 4, No. 1, pp. 135-144.
Durianto, Darmadi, Sugiarto, dan Tony Sitinjak. 2001. Strategi Menaklukkan
Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta. Gramedia.
Essays, UK. 2013. Literature Review Of Online Purchase Intention Marketing
Essay.
http://www.ukessays.com/essays/marketing/literature-review-ofonline-purchase-intention-marketing-essay.php?cref=1 [11 Maret 2016].
Fayrene, Chieng & Goi ChaiLee. 2011. Customer-Based Brand Equity: A
Literature Review. Journal of Arts Science & Commerce.Vol.– II, Issue –
1. Pp. 33-42.
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang.
Badan Penerbit Universitas Diponegoro.
Ghozali, Imam. 2001. Aplikasi Analisis Multivariate Dengan Program SPSS.
Semarang. Badan Penerbit Universitas Diponegoro.
Hanzaee, KH., & A Asadollahi. 2012. Investigating the Effect of Brand Equity
and Brand Preference on Purchase Intention. Research Journal of Applied
Sciences, Engineering and Technology. Vol. 4, No. 10, pp. 1414-1423.
79
80
Hanzaee, KH., & L Andervazh. 2012. The Influence of Brand Loyalty on
Cosmetics purchase Intention of Iranian Female Consumers. Journal of
Basic and Applied Scientific Research. Vol. 2, no. 5, pp. 5389-5398.
Hidayati, TA., Suharyono, dan D. Fanani. 2013. Pengaruh Citra Merek Terhadap
Minat Beli Dan Keputusan Pembelian Konsumen (Survei pada Mahasiswa
Penghuni Ma’had Sunan Ampel Al-Aly UIN Malang Tahun Angkatan
2012/2013 yang Mengkonsumsi Mie Instan Merek Indomie). Jurnal
Administrasi Bisnis. Vol. 2, no. 1, halaman 1-10.
Hoeffler, S., & Keller, K. L. (2002). Building Brand Equity Through Corporate
Societal Marketing. Journal of Public Policy & Marketing. Vol. 21(1). Pp.
78-89.
IDC. 2016. Indonesia Smartphone Market Ends the Year on a High Note in
2015Q4,
says
IDC
Indonesia .
https://www.idc.com/getdoc.jsp?containerId=prAP41041116. [ 10 Maret
2016 ].
Irshad, Waseem. 2012. Service Based Brand Equity, Measure of Purchase
Intention, Mediating Role of
Brand Performance. Academy of
Contemporary Research Journal.Vol.1, No. 1, pp. 1-10.
Jalilvand, M.R., N Samiei, & SH Mahdavinia. 2011. The Effect of Brand Equity
Components on Purchase Intention: An Application of Aaker’s Model in
the Automobile Industry. International Journal of Business and
Management. Vol. 2, No. 2, pp. 149-158.
Jushermi.2009. Analisis Pengaruh Ekuitas Merek Terhadap Minat Beli Telkomnet
instan Pada PT.Telkom Cabang Pekanbaru. Jurnal Ekonomi. Vol. 17, No.
3, halaman 55-65.
Kandasamy, C. 2014. Impact Of Customer Brand Perceived Quality On Buying
Intention Of Durable Products- A Customers View. International Journal
of Management and Social Science Research Review.Vol.1, No.3. Pp. 1-5.
Kinnear, Thomas C., dan James R Taylor. 2003. Riset Pemasaran. Edisi Tiga.
Terjemahan oleh: Thamrin. Jakarta. Erlangga.
Kotler, Philip. 2005. Manajemen Pemasaran. Edisi 12 Jilid 1. Alih Bahasa:
Molan, Benyamin. Jakarta. PT. INDEKS.
81
Kotler, Philip dan Gary Amstrong. 2001. Prinsip-Prinsip Pemasaran. Jakarta.
Erlangga
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13
Jilid 1. Jakarta. Erlangga.
Kurnianto, Eko Nurdin dan Budi Astuti. 2013. Analisis Pengaruh Komponen
Pembentuk Ekuitas Merek Terhadap Minat Beli. Proceeding Seminar
Nasional Dan Call For Papers Sancall. ISBN: 978‐979‐636‐147‐2.
Halaman 458-466.
Lee, G.C., & Leh, F.C.Y., 2011.Dimensions of Customer-Based Brand Equity: A
Study on Malaysian Brands. Journal of Marketing Research and Case
Studies. Vol. (2011). Pp. 1-10.
Musekiwa,A., Chiguvi, D., dan Hogo, H. 2013. Customer Based Retail Brand
Equity (RBE) Dimensions Effect on Retail Brand Equity for OK
Supermarket in Bindura. International Journal of Business and
Management. Vol. 8, No. 19. Pp. 45-54.
Plimbi Editor. 2013. Menelisik Perusahaan ASUS-Sejarah Singkat, Kesuksesan
dan Rencana.http://www.plimbi.com/news/138642/perusahaan-asus. [26
Mei 2016].
Rahman, M. S., Haque, M., & Khan, A. H. 2012. A Conceptual Study on
Consumers’ Purchase Intention of Broadband Services: Service Quality
and Experience Economy Perspective. International Journal of Business
and Management. Vol 7, No 18. Pp. 115-129.
Rangkuti, Freddy. 2004. The Power of Brand; Teknik Mengelola Brand Equity
dan Strategi Pengembangan Merek. Jakarta. PT. Gramedia PustakaUtama.
Ruswandi.
2012.
Pengertian
Merek
Menurut
Dirjen
HAKI.
http://duniatrademark.blogspot.com/2012/10/pengertian-merek-menurutdirjen-haki.html [ 26 Mei 2016].
82
Santoso, Dharmawan dan M Najib. 2015. Brand Equity Susu Cair UHT Dan
Pengaruhnya Pada Purchase Intention. Jurnal Manajemen & Agribisnis.
Vol. 12, No. 1, halaman 46-56.
Setyaningsih, R., S Mangunwihardjo, & H Soesanto.2007. Analisis Faktor-Faktor
Yang Mempengaruhi Ekuitas Merek Untuk Meningkatkan Minat Beli
Ulang (Studi Kasus Pada Kedai Kopi Dôme Di Surabaya). Jurnal Studi
Manajemen & Organisasi.Vol. 4, No. 2, halaman 30-43.
Simamora, Bilson. 2002. Aura Merek: 7 Langkah Membangun Merek yang Kuat.
Jakarta. PT Gramedia Pustaka Utama.
Sugiyono. 2012. Metode penelitian Kuantitatif Kualitatif dan R&D . Bandung.
Alfabeta.
Sumahajaya, Putu Agus. 2011. Analisis Pengaruh Ekuitas Merek Terhadap Minat
Beli Mobil Honda Jazz Di Surabaya. Skripsi. Fakultas Ekonomi.
Universitas Pembangunan Nasional `Veteran`. Jawa Timur.
Wheeler, Alina. 2006. Designing Brand Identity: A Complete Guide to Creating.
Building, and Maintaining Strong Brands. Hoboken, New Jersey. Wiley.
Agusli, Devonalita dan Yohanes Sondang Kunto. 2013. Analisa Pengaruh
Dimensi Ekuitas Merek Terhadap Minat Beli Konsumen Midtown Hotel
Surabaya. Jurnal Manajemen Pemasaran Petra. Vol. 1, No. 2, hal. 1-8.
Artaji. 2014. Pengaruh Ekuitas Merek Terhadap Minat Pembelian Notebook
Merek Acer (Studi Pada Pengguna Forum Kaskus). Jurnal Fakultas
Ekonomi Universitas Negeri Yogyakarta .Hal.1-8.
Buil, I., E Martinez, & Ld Chernatony. 2013. The influence of brand equity on
consumer responses. Journal of Consumer Marketing. Vol. 30, No. 1, pp.
62–74.
Chi, HK., HR Yeh, & YT Yang. 2009. The Impact of Brand Awareness on
Consumer Purchase Intention: The Mediating Effect of Perceived Quality
and Brand Loyalty. The Journal of International Management Studies.
Vol. 4, No. 1, pp. 135-144.
Durianto, Darmadi, Sugiarto, dan Tony Sitinjak. 2001. Strategi Menaklukkan
Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta. Gramedia.
Essays, UK. 2013. Literature Review Of Online Purchase Intention Marketing
Essay.
http://www.ukessays.com/essays/marketing/literature-review-ofonline-purchase-intention-marketing-essay.php?cref=1 [11 Maret 2016].
Fayrene, Chieng & Goi ChaiLee. 2011. Customer-Based Brand Equity: A
Literature Review. Journal of Arts Science & Commerce.Vol.– II, Issue –
1. Pp. 33-42.
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang.
Badan Penerbit Universitas Diponegoro.
Ghozali, Imam. 2001. Aplikasi Analisis Multivariate Dengan Program SPSS.
Semarang. Badan Penerbit Universitas Diponegoro.
Hanzaee, KH., & A Asadollahi. 2012. Investigating the Effect of Brand Equity
and Brand Preference on Purchase Intention. Research Journal of Applied
Sciences, Engineering and Technology. Vol. 4, No. 10, pp. 1414-1423.
79
80
Hanzaee, KH., & L Andervazh. 2012. The Influence of Brand Loyalty on
Cosmetics purchase Intention of Iranian Female Consumers. Journal of
Basic and Applied Scientific Research. Vol. 2, no. 5, pp. 5389-5398.
Hidayati, TA., Suharyono, dan D. Fanani. 2013. Pengaruh Citra Merek Terhadap
Minat Beli Dan Keputusan Pembelian Konsumen (Survei pada Mahasiswa
Penghuni Ma’had Sunan Ampel Al-Aly UIN Malang Tahun Angkatan
2012/2013 yang Mengkonsumsi Mie Instan Merek Indomie). Jurnal
Administrasi Bisnis. Vol. 2, no. 1, halaman 1-10.
Hoeffler, S., & Keller, K. L. (2002). Building Brand Equity Through Corporate
Societal Marketing. Journal of Public Policy & Marketing. Vol. 21(1). Pp.
78-89.
IDC. 2016. Indonesia Smartphone Market Ends the Year on a High Note in
2015Q4,
says
IDC
Indonesia .
https://www.idc.com/getdoc.jsp?containerId=prAP41041116. [ 10 Maret
2016 ].
Irshad, Waseem. 2012. Service Based Brand Equity, Measure of Purchase
Intention, Mediating Role of
Brand Performance. Academy of
Contemporary Research Journal.Vol.1, No. 1, pp. 1-10.
Jalilvand, M.R., N Samiei, & SH Mahdavinia. 2011. The Effect of Brand Equity
Components on Purchase Intention: An Application of Aaker’s Model in
the Automobile Industry. International Journal of Business and
Management. Vol. 2, No. 2, pp. 149-158.
Jushermi.2009. Analisis Pengaruh Ekuitas Merek Terhadap Minat Beli Telkomnet
instan Pada PT.Telkom Cabang Pekanbaru. Jurnal Ekonomi. Vol. 17, No.
3, halaman 55-65.
Kandasamy, C. 2014. Impact Of Customer Brand Perceived Quality On Buying
Intention Of Durable Products- A Customers View. International Journal
of Management and Social Science Research Review.Vol.1, No.3. Pp. 1-5.
Kinnear, Thomas C., dan James R Taylor. 2003. Riset Pemasaran. Edisi Tiga.
Terjemahan oleh: Thamrin. Jakarta. Erlangga.
Kotler, Philip. 2005. Manajemen Pemasaran. Edisi 12 Jilid 1. Alih Bahasa:
Molan, Benyamin. Jakarta. PT. INDEKS.
81
Kotler, Philip dan Gary Amstrong. 2001. Prinsip-Prinsip Pemasaran. Jakarta.
Erlangga
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13
Jilid 1. Jakarta. Erlangga.
Kurnianto, Eko Nurdin dan Budi Astuti. 2013. Analisis Pengaruh Komponen
Pembentuk Ekuitas Merek Terhadap Minat Beli. Proceeding Seminar
Nasional Dan Call For Papers Sancall. ISBN: 978‐979‐636‐147‐2.
Halaman 458-466.
Lee, G.C., & Leh, F.C.Y., 2011.Dimensions of Customer-Based Brand Equity: A
Study on Malaysian Brands. Journal of Marketing Research and Case
Studies. Vol. (2011). Pp. 1-10.
Musekiwa,A., Chiguvi, D., dan Hogo, H. 2013. Customer Based Retail Brand
Equity (RBE) Dimensions Effect on Retail Brand Equity for OK
Supermarket in Bindura. International Journal of Business and
Management. Vol. 8, No. 19. Pp. 45-54.
Plimbi Editor. 2013. Menelisik Perusahaan ASUS-Sejarah Singkat, Kesuksesan
dan Rencana.http://www.plimbi.com/news/138642/perusahaan-asus. [26
Mei 2016].
Rahman, M. S., Haque, M., & Khan, A. H. 2012. A Conceptual Study on
Consumers’ Purchase Intention of Broadband Services: Service Quality
and Experience Economy Perspective. International Journal of Business
and Management. Vol 7, No 18. Pp. 115-129.
Rangkuti, Freddy. 2004. The Power of Brand; Teknik Mengelola Brand Equity
dan Strategi Pengembangan Merek. Jakarta. PT. Gramedia PustakaUtama.
Ruswandi.
2012.
Pengertian
Merek
Menurut
Dirjen
HAKI.
http://duniatrademark.blogspot.com/2012/10/pengertian-merek-menurutdirjen-haki.html [ 26 Mei 2016].
82
Santoso, Dharmawan dan M Najib. 2015. Brand Equity Susu Cair UHT Dan
Pengaruhnya Pada Purchase Intention. Jurnal Manajemen & Agribisnis.
Vol. 12, No. 1, halaman 46-56.
Setyaningsih, R., S Mangunwihardjo, & H Soesanto.2007. Analisis Faktor-Faktor
Yang Mempengaruhi Ekuitas Merek Untuk Meningkatkan Minat Beli
Ulang (Studi Kasus Pada Kedai Kopi Dôme Di Surabaya). Jurnal Studi
Manajemen & Organisasi.Vol. 4, No. 2, halaman 30-43.
Simamora, Bilson. 2002. Aura Merek: 7 Langkah Membangun Merek yang Kuat.
Jakarta. PT Gramedia Pustaka Utama.
Sugiyono. 2012. Metode penelitian Kuantitatif Kualitatif dan R&D . Bandung.
Alfabeta.
Sumahajaya, Putu Agus. 2011. Analisis Pengaruh Ekuitas Merek Terhadap Minat
Beli Mobil Honda Jazz Di Surabaya. Skripsi. Fakultas Ekonomi.
Universitas Pembangunan Nasional `Veteran`. Jawa Timur.
Wheeler, Alina. 2006. Designing Brand Identity: A Complete Guide to Creating.
Building, and Maintaining Strong Brands. Hoboken, New Jersey. Wiley.