2. Pengaruh Financial Relationship Marketing pada Kepercayaan
Variables EnteredRemoved
b
Model Variables
Entered Variables
Removed Method
1 totalfinancial
a
. Enter a. All requested variables entered.
b. Dependent Variable: totalpercaya
Model Summary
Model R
R Square Adjusted R
Square Std. Error of the
Estimate 1
.264
a
.069 .065
5.51850 a. Predictors: Constant, totalfinancial
ANOVA
b
Model Sum of Squares
df Mean Square
F Sig.
1 Regression
472.887 1
472.887 15.528
.000
a
Residual 6334.394
208 30.454
Total 6807.281
209 a. Predictors: Constant, totalfinancial
b. Dependent Variable: totalpercaya
Coefficients
a
Model Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error
Beta 1
Constant 24.683
1.473 16.757
.000 totalfinancial
.587 .149
.264 3.941
.000 a. Dependent Variable: totalpercaya
3. Pengaruh Social Relationship Marketing pada Kepercayaan
Variables EnteredRemoved
b
Model Variables
Entered Variables
Removed Method
1 totalsocial
a
. Enter a. All requested variables entered.
b. Dependent Variable: totalpercaya
Model Summary
Model R
R Square Adjusted R
Square Std. Error of the
Estimate 1
.368
a
.135 .131
5.31973 a. Predictors: Constant, totalsocial
ANOVA
b
Model Sum of Squares
df Mean Square
F Sig.
1 Regression
920.978 1
920.978 32.544
.000
a
Residual 5886.302
208 28.300
Total 6807.281
209 a. Predictors: Constant, totalsocial
b. Dependent Variable: totalpercaya
Coefficients
a
Model Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error
Beta 1
Constant 17.402
2.289 7.602
.000 totalsocial
1.268 .222
.368 5.705
.000 a. Dependent Variable: totalpercaya
4. Pengaruh Structural Relationship Marketing pada Kepercayaan
Variables EnteredRemoved
b
Model Variables
Entered Variables
Removed Method
1 totalstructural
a
. Enter a. All requested variables entered.
b. Dependent Variable: totalpercaya
Model Summary
Model R
R Square Adjusted R
Square Std. Error of the
Estimate 1
.115
a
.013 .009
5.68273 a. Predictors: Constant, totalstructural
ANOVA
b
Model Sum of Squares
df Mean Square
F Sig.
1 Regression
90.250 1
90.250 2.795
.096
a
Residual 6717.031
208 32.293
Total 6807.281
209 a. Predictors: Constant, totalstructural
b. Dependent Variable: totalpercaya
Coefficients
a
Model Unstandardized Coefficients
Standardized Coefficients
t Sig.
B Std. Error
Beta 1
Constant 27.616
1.647 16.764
.000 totalstructural
.295 .176
.115 1.672
.096 a. Dependent Variable: totalpercaya
5. Pengaruh Kepercayaan pada Niat Beli Ulang