v. Assonance When the same vowel sound is repeated in adjacent words, it is called as
assonance McLoughlin, 2000: 21. Examples:
a. Fake mates McLoughlin, 2000: 21
b. Blues Clues
vi. Consonance
When some couples of consonance sounds is repeated, it is called consonance Madden, 2002: 70.
Examples: a.
When I heard the learn‟d astronomer Madden, 2002: 74
b. Peeper Pepper
vii. Repetition Repetition is a condition when words are repeated because of its prominence.
Example: Catch
him, Snatch him, make him yours McLoughlin, 2000: 21
b. Lexis lexical features
i. Proper nouns Names of specific people, places, countries, months, days, holidays, magazines,
and so forth are called proper nouns Quirk and Greenbaum, 1985: 76. Proper names are always written in capital letter.
ii. Imagery A mental picture suggested by words is called an image Perrine, 1969: 54.
Image is an image from concrete language that appeals our senses Madden, 2002: 62. Imagery is a language that represents the senses people have in their mind; sound
ear, smell nose, taste tongue, sight eye, touch hand, tactile experiences hardness, wetness, or cold, internal sensations hunger, thirst, or nausea, or
movement or tension in the muscles or joints. Example: It was dark and dim in the forest.
The word dark and dim are imagery, since those words appeal our visual sense. iii. Simile
Simile is one of figurative language which compares things that are unlike, and uses words like or as Madden, 2002: 63.
Examples: a. She swims like a fish Madden, 2002: 63
b. Raina is as beautiful as rose iv. Metaphor
Both metaphor and simile are comparing between things essentially unlike from one to another Perrine, 1969: 65. A more direct and more complete in comparison
are the characteristics of metaphor and make it distinct from simile. It announces itself. It states:
Example: - Something is something else My love is a red rose
- Something implies it My love has red petals and sharp thorns Madden, 2002: 65
v. Hyperbole Hyperbole, also known as Overstatement, is a figurative language that presented
excessive words or sentences. It is an exaggeration, yet based on truth. It can be “humorous or grave, fanciful or restrained, convincing or unconvincing” Perrine,
1969: 10. It is exaggerating because the speaker did not really mean of what is being said.
Example: It was so cold. I saw polar bears wearing jackets. vi. Personification
Personification is actually a subtype of metaphor, since it gives comparison of human characteristics for something not human an animal, an object, or a concept
Perrine, 1969: 67. Example: The leaves waved in the wind.
vii. Vocabulary Vocabulary is the choice of word or vocabulary on language in advertisement.
Superlatives, puns, idioms, and contradictions synonym and antonym are some examples of this concept. Superlatives are mostly known as the third term in three
term system that show degree of comparison McLoughlin, 2000: 22. Example: Scrap the rest we‟ve got the best McLoughlin, 2000: 22
The last italicized word uses superlatives, which is the highest degree of the term “goodbetterbest”.
c. Syntax Grammatical Structure
