Fitch Ratings 2014 SMMA 2014AR. SMMA 2014AR
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PT Sinar Mas Multiartha Tbk � 2014 Annual Report
pada bulan Agustus 2014. Kedua rider tersebut dikembangkan guna meringankan nasabah dalam menanggung beban biaya
kesehatan yang kian hari kian menjulang. Sejumlah kerjasama strategis sebagai bagian dari upaya
perusahaan dalam meningkatkan pelayanan kepada nasabah dan calon nasabah berhasil dicapai, di antaranya dengan PT
Visa Worldwide Indonesia untuk menyelenggarakan SMiLe Visa Fiesta serta penandatanganan kerjasama bancassurance
dengan Bank Victoria untuk mempersembahkan VIP Family
Plan. Berbagai kegiatan juga telah digelar guna mempertegas
posisi perusahaan di industri perasuransian jiwa Indonesia, seperti SMiLe on Car Free Day dalam rangka merayakan Hari
Asuransi Nasional. Di samping itu, kegiatan tanggung jawab sosial“Share your SMiLe” diselenggarakan untuk mewujudkan
komitmen kepedulian Sinarmas MSIG Life kepada masyarakat Indonesia dengan merangkul SOS Children’s Village Indonesia,
sebuah organisasi nirlaba yang bekerja di bidang pengasuhan alternatif berbasis keluarga untuk anak-anak yang telah atau
beresiko kehilangan pengasuhan orang tua.“Share your SMiLe” merupakan kegiatan CSR terintegrasi yang menghadirkan tidak
saja aspek hiburan melalui sejumlah aktivitas dan permainan, namun juga aspek pendidikan dengan menghadirkan program
literasi keuangan kepada anak-anak binaan SOS Children’s Village Indonesia yang mulai beranjak dewasa maupun
lulusannya yang sudah mapan. Dalam kegiatan ini, Sinarmas MSIG Life memberikan donasi senilai Rp 290.000.000 dalam
bentuk bantuan tunai, perlengkapan sekolah serta proteksi berupa Personal Accident Sinarmas MSIG Life PAS dan Asuransi
Demam Berdarah. Menyadari pentingnya peningkatan pelayanan kepada lebih
dari 955.000 nasabah individu dan kelompok yang telah dilaksanakan di 113 kantor cabang yang tersebar di 68 kota
seluruh Indonesia oleh 750 karyawan perusahaan, perayaan topping of Sinarmas MSIG Tower dipublikasikan melalui media
agar nasabah dan calon nasabah mengetahui bahwa akses atas produk dan layanan Sinarmas MSIG Life akan semakin mudah
mengingat gedung baru yang akan mulai berfungsi pada tahun 2015 tersebut akan mempersembahkan satu area khusus bagi
pelayanan nasabah. to provide easy access and assist the customers in bearing the
costs of health which continue to grow each day. A number of strategic cooperation as a part of the Company’s
eforts in improving the service to the customers and potential customers were also achieves, such as the cooperation with PT
VISA Worldwide to establish SMiLe Visa Fiesta, as well as the signing of bancassurance cooperation with Bank Victoria to
introduce the VIP Family Plan.
Several activities had also been carried out to airm the Company’s position in the insurance business in Indonesia, such as
SMiLe on Car Free Day to commemorate the National Insurance Day. Moreover, the social responsibility activity of “Share Your
SMiLe” was also performed to realize the commitment of Sinarmas MSIG Life to the Indonesians by involving the SOS
Children’s Village Indonesia, a non-proit organization that is engaged in the ield of family-based alternative care for children
who have lost or are at the risk of losing parental care. Share Your SMiLe is an integrated CSR program that encompass not
only the entertainment aspect through various activities and games, but also education through inancial literacy program
for the children of SOS Children’s Village Indonesia who have
started growing up as well as its graduates that are already well established. In this activity, Sinarmas MSIG Life contributed
a donation amounting to Rp290,000,000 in the form of cash money, school’s equipment, and protection kit such as Personal
Accident Sinarmas MSIG Life PAS and Dengue Fever Insurance
products.
As an awareness of the importance of service improvement for 955,000 individual and group customers that had been
implemented in 113 branch oices by 750 employees spread over 68 cities in Indonesia, the topping of celebration of
Sinarmas MSIG Tower was broadcast through various media so
that the customers and potential customers will know that the access to the services and products of Sinarmas MSIG Life will
become easier, considering the new building – which will start to operate in 2015 – has been equipped with a speciic area for
customer service.