X1.4 X1.6 X2 perilaku penggunaan media X2.4 X1.9 X2.1 Y1 keterdedahan

40 Martinah 49 1 6 1 2 7 450000 900000 3 31 2550 5 4 1 1 18 13 140 28 39 12 8 7 9 17 15 Y2 persepsi terhadap iklan X2.3.1X2.3.2X2.3.3X2.3.4 Y3.1.1 Y3.1.2 Y3.2.1 Y3.2.2 Y3.3.1 41 Mulyono 35 2 4 1 3 4 400000 1100000 2 19 1560 2 3 1 2 23 16 260 27 33 10 9 5 8 8 3 42 Madi Wasono 39 2 3 1 4 1 800000 1200000 2 29 3300 5 3 1 1 28 15 140 23 36 9 7 7 10 18 2 43 Martinah 37 1 4 1 4 7 500000 1000000 2 29 1980 5 2 1 2 19 18 360 26 36 9 9 7 10 13 2 44 Alfisah 47 1 3 1 4 3 800000 1500000 2 31 900 4 2 1 2 21 17 240 27 39 9 5 7 8 12 1 45 Rida Warman 23 1 6 2 4 2 450000 1000000 1 31 2550 5 4 1 1 18 13 140 28 39 12 8 7 9 17 15 46 Heru Surya Wijaya 25 2 4 2 4 2 450000 800000 1 32 1440 4 4 2 2 17 16 220 27 41 8 5 7 8 7 4 47 Adi Slamet 28 2 6 2 6 2 600000 2500000 1 24 2520 7 4 1 2 28 12 80 25 33 9 7 7 9 15 10 48 Ria Agustina 22 1 5 2 4 2 400000 900000 1 23 1320 5 2 1 2 18 13 160 28 37 9 9 5 8 11 10 49 Fatimah 50 1 5 1 5 1 1000000 2000000 3 27 1410 4 2 1 1 22 14 150 27 30 7 5 7 10 8 1 50 Abduh 39 2 4 1 4 5 400000 500000 2 22 1060 5 2 2 2 21 10 120 26 26 6 7 7 10 6 2 51 Siti Nurlela 29 1 2 2 4 2 350000 1200000 1 32 1530 2 4 3 3 25 12 1080 21 35 9 5 9 8 11 2 52 Mulyadi 25 2 3 2 4 2 300000 400000 1 31 1100 3 2 1 1 14 14 600 25 39 9 9 9 9 11 4 53 Suhandi 45 2 5 1 5 1 1200000 1700000 3 31 340 5 2 2 2 2 12 280 22 20 4 7 7 5 6 2 54 Aisah 19 1 7 2 2 6 300000 1500000 1 32 840 5 3 2 2 7 10 200 27 41 8 6 8 8 12 1 55 Susana Delia 20 1 3 2 4 6 300000 350000 1 27 1020 5 3 1 3 11 13 500 25 31 9 7 7 10 12 5 56 Yanti 19 1 4 2 4 6 300000 500000 1 27 1800 5 2 1 1 22 14 380 25 31 9 7 7 10 12 5 57 M Ishak 53 2 6 1 3 4 300000 600000 3 27 630 3 2 1 2 15 17 800 23 36 6 7 9 8 9 2 58 Khadijah 29 1 10 1 4 2 800000 1000000 3 27 2160 4 2 1 1 12 15 480 25 40 9 8 7 6 13 4 59 Yanto 25 2 7 1 4 2 450000 600000 2 28 1680 6 3 1 2 14 12 200 25 35 9 7 7 7 16 2 60 Arif sulaiman 39 2 4 1 4 3 750000 1500000 2 28 1530 4 1 1 2 14 15 525 24 35 10 7 9 8 9 30 61 Sumiarti 32 1 5 1 2 7 300000 300000 2 34 660 3 2 1 1 14 13 390 27 41 7 9 7 9 7 1 62 Imas 22 1 6 1 2 3 300000 300000 2 29 480 5 2 1 1 8 12 400 27 42 7 9 7 8 7 30 63 Wahyudi 19 2 5 2 4 6 300000 1500000 1 29 3480 4 2 2 2 19 13 300 24 33 7 9 5 4 12 4 64 Atang 29 2 3 2 2 2 450000 450000 1 26 360 4 2 1 1 8 13 220 22 31 7 9 7 9 7 4 65 Samsuri 46 2 7 1 2 3 1500000 3000000 2 28 920 4 2 1 1 14 17 900 19 38 11 7 4 4 8 1 66 Halimah 32 1 7 1 4 3 450000 7000000 3 25 440 5 2 1 1 6 10 80 24 36 7 9 7 6 6 4 67 Hj Ani 50 1 5 1 2 7 600000 2000000 3 28 540 5 2 1 1 15 15 420 25 39 9 9 5 6 8 4 68 Aci 45 1 9 1 2 7 450000 500000 2 18 900 2 2 1 1 7 12 200 18 39 9 9 5 6 8 4 69 M madropik 55 2 5 1 2 3 600000 600000 3 24 480 5 2 1 1 8 16 320 25 22 9 7 3 5 7 4 70 Mardiah 58 1 6 1 1 7 450000 300000 2 29 240 4 4 1 1 5 18 520 21 33 9 9 3 5 9 4 71 Abdul mutalib 40 2 5 1 2 4 450000 600000 2 21 1470 5 3 1 2 28 16 560 27 32 9 9 7 7 9 10 72 Yani nuraeni 33 1 3 1 4 7 600000 1000000 2 24 2450 5 2 1 2 28 20 720 28 39 9 9 7 9 15 3 73 Faturrachman 23 2 7 2 4 8 300000 1000000 1 23 1890 5 1 1 2 28 18 460 28 39 8 9 3 8 12 20 74 Fuad 21 2 6 2 4 2 150000 400000 1 28 2310 4 2 1 1 21 18 500 21 43 5 5 7 7 6 15 75 Nurhasanah 40 1 5 1 3 2 600000 1000000 3 26 1290 6 3 1 2 28 19 300 27 37 8 5 7 8 10 20 76 Heni Yuhaeni 43 1 5 1 3 3 750000 1200000 3 26 2355 8 3 1 2 28 17 1630 25 34 6 5 7 9 11 30 77 Abdul karim 55 2 5 1 2 3 200000 700000 3 18 940 5 4 1 2 28 21 550 32 39 9 9 3 8 16 5 78 R Aten Baehaki 43 2 5 1 6 1 600000 2000000 3 21 1050 3 1 1 1 14 15 270 24 34 7 7 7 8 9 2 79 R jajat sudrajat 49 2 4 1 4 2 300000 1250000 2 28 1050 8 2 1 1 28 14 220 23 39 9 3 7 8 12 6 No Nama X1 Karakteristik individu X2 perilaku penggunaan media

X1.9 X2.1 X2.2

X2.3 X2.4

Y1 keterdedahan Y3 perilaku konsumen

X1.1 X1.2 X1.3

X1.4 X1.5

X1.6 X1.7

X1.8 Y1.1

Y1.2 Y2.1 Y2.2 Y2.3 Y3.1 Y3.2 Y3.3 80 Firdaus 16 2 5 2 3 6 300000 600000 1 22 1050 5 2 1 2 14 14 175 26 36 7 5 5 8 11 3 Y2 persepsi terhadap iklan X2.3.1X2.3.2X2.3.3X2.3.4 Y3.1.1 Y3.1.2 Y3.2.1 Y3.2.2 Y3.3.1 81 Nazibah 16 1 7 2 4 6 450000 800000 1 23 2940 5 4 1 1 28 14 255 26 40 9 6 3 7 13 5 82 Uci sanusi 20 1 9 2 2 8 300000 1000000 1 24 1680 4 2 1 1 28 18 300 28 40 10 9 7 8 11 30 83 Haerul Anwar 26 2 5 2 3 4 150000 300000 1 31 840 4 2 1 2 7 10 50 26 39 8 5 5 6 9 2 84 Isep saifudin 34 2 8 1 3 4 600000 750000 2 24 2100 8 3 1 2 21 14 130 28 40 9 9 3 8 10 10 85 Suryanti 26 1 3 1 3 7 450000 900000 2 30 1890 3 3 1 2 28 23 850 29 42 10 9 7 8 14 10 86 Nani rohani 34 1 7 3 2 4 400000 400000 2 21 1820 3 4 1 2 28 22 740 27 39 9 7 9 8 12 10 87 R Haeruman 48 2 5 1 5 1 600000 1700000 3 24 1820 6 4 1 2 28 18 340 26 43 9 7 9 8 12 4 88 R Lukmanul hakim 53 2 3 1 6 1 1500000 2000000 3 27 1050 5 2 1 1 28 19 385 27 38 4 8 7 8 12 1 89 Muhammad istihori 20 2 5 2 4 6 300000 600000 1 23 2460 5 4 1 1 28 15 840 26 27 9 8 7 8 14 8 90 Kokon haryono 46 2 3 1 5 1 900000 1797000 3 28 595 8 4 1 1 21 21 380 27 39 9 9 8 8 12 3 91 Ratna juwita 34 1 3 1 5 2 600000 1000000 3 24 1260 5 2 1 1 14 10 40 25 32 6 8 7 11 10 5 92 Nurhayati 32 1 4 1 4 7 600000 400000 3 25 1140 6 4 1 2 28 21 480 28 38 9 9 7 7 9 10 93 Dadih maturidi 38 2 6 1 4 7 300000 600000 2 17 960 7 2 1 1 28 21 360 28 39 10 9 7 8 10 3 94 Muhammad rudini 18 2 5 2 4 6 300000 650000 2 23 3000 3 3 1 2 28 21 680 25 29 7 7 7 8 7 8 95 Rostia sari 15 1 8 2 3 8 150000 600000 1 38 3150 3 3 1 2 28 21 480 27 40 10 9 7 8 15 30 96 Siti marhamah 37 1 2 2 4 7 360000 500000 1 26 945 4 2 1 1 21 10 200 28 40 10 7 9 8 12 10 97 Mahpudin 59 2 8 1 2 4 600000 900000 2 30 1140 3 3 1 1 21 17 420 28 42 12 7 5 8 12 15 98 Maya sari 25 1 8 1 4 3 600000 1000000 2 26 1860 5 2 1 1 13 16 300 26 38 9 9 7 8 14 6 99 Neneng ramilah 24 1 3 1 3 7 300000 1000000 2 30 1260 5 3 1 1 21 19 220 26 40 11 9 9 9 11 6 100 Nurhayani 32 1 4 1 3 7 600000 900000 3 17 1625 7 2 1 1 28 15 680 28 44 11 7 7 8 16 6 101 Agus windiyono 37 2 3 1 4 3 300000 600000 2 23 1680 7 3 1 2 21 18 140 30 41 10 7 9 8 10 5 102 Rukman 58 2 2 1 6 1 400000 1500000 3 28 1050 6 2 1 1 28 12 100 26 36 8 9 9 8 10 30 103 Yuliani 18 1 5 2 4 6 300000 400000 1 26 1830 5 2 1 1 27 21 680 26 36 8 9 9 8 10 10 104 Euis Kurniasih 41 1 6 1 6 1 400000 600000 3 28 1470 6 2 1 1 28 21 480 26 38 9 9 7 8 14 6 105 Siti aisyah 21 1 7 2 4 3 650000 700000 1 31 3000 8 2 1 1 21 19 300 28 41 9 9 4 8 13 4 106 Halimah 47 1 8 1 3 7 450000 600000 1 25 2010 4 2 1 1 25 20 340 27 39 11 6 7 8 14 6 107 Aceng 17 2 7 2 3 8 500000 600000 1 25 840 3 1 1 1 7 11 80 26 39 7 5 5 6 9 3 108 Drs Lili Gojali 49 2 8 1 6 1 1000000 4000000 3 30 4080 6 4 1 2 28 19 460 26 37 9 8 7 10 14 1 Nb= 1 jenis acara yang ditonton dlm satu hari Nb= 4jika empat jenis acara dari 4 kategori yang telah ditetapkan NB= 1 jika hanya satu jenis tempat menonton NB = 1 jika hanya satu jenis suasana menonton 1= perempuan1 = kawin 1 = tidak sekolah 1 = PNS 2 = laki-laki 2=belum kawin 2 = SD 2= Swasta 3 = jandaduda 3= SMP 3= pedagang 4= SMA 4=buruh 5= S0 5= petani 6= S1 6 = pelajar 7 = ibu RT 8=lainnya penjahit, tukang ojek, pengangguran Y1.2 Y2.1 Y2.2 No Y3 perilaku konsumen Y2.3 Y3.1 Y3.2 Y3.3 Nama X1 Karakteristik individu X2 perilaku penggunaan media Y1 keterdedahan X1.1 X1.2

X1.3 X1.4

X1.5 X1.6

X1.7 X1.8

X1.9 X2.1 X2.2