SHOULD GIORDANO ADAPT ITS STRATEGY IF WANT TO ENTER GLOBAL MARKET?

SHOULD GIORDANO ADAPT ITS STRATEGY IF WANT TO ENTER GLOBAL MARKET?

I think Giordano should adapt their strategy if they want to enter global market, because the marketing strategy that Giordano have may not be same for new/global market where the company is willing to enter. The marketing mix mainly deal will arrangements of the 4P‘s (price,promotion,people and place). before we change our

strategy we have to research based on STEEPLE (social and cultural,technological,economy,legal and eviromental) from one country that we want to enter, next, we have to research to about consumer behaviour and market condition we have to found the data was accuratelly. Maybe Giordano want to used the successful strategy which currently use for other market. Giordano also have to know what consumer need and want also what trends in that country ? we do that because different strategies had to be developed for different regions or countries because in each country found different charateriatic. If our product want to acceptable in one country, we have to customized our strategy and adjusted with requirement of market.

RECOMENDATION TO MAINTAIN GIORDANO POSITION Product

To maintain their position , because fashion change very quickly giordano product must be design with various variation but still with same Quality and value for money so customer is not boring to undress Giordano that over simple ,manufactured and deliver to their stores. We do this because we don't want upset customer because do not become to buy just caused runs out stock goods.

People

Such as those which we know that Giordano is shop giving best service for that in recruiting staff, giordano have to chosen the nature of customer " can do" and

―Custumer first", to remain to a watching positioning giordano have to be out for assure culture that is serve the cutomer professionally applied better moment of

giordano enter new market. management giordano have to often control all staffnya to conduct the work better.

Promotion

Giordano have to Minimization budjet advertising. Because giordano have enough recognized in the world,so I think the giordano needn't make the mass advertisement campaign if the state have recognized the giordano, for example giordano only advertise in tv or in magazine, chosening effective magazine so that earn direct read by goals of market giordano. but if giordano will access to market as in famous us with the state fashion. Giordano possible have to make the more creative and interesting advertisement. creative advertisement will draw of attention. In early grand opening giordano have to give the promo buy one get 2, or with the expense of so much getting souvenir from giordano.

Place

Giordano have to chosen the expense place like mall in the middle of town , because usually mall in the middle of town , or environmental all worker own the high purchasing power ( expenditure place have to be strategic)

Price

Giordano remain at price with the same quality. If giordano do price change possible sale of giordano will be downhill. Giordano should determine strategic and tactics price.