PETUNJUK PENGISIAN DAFTAR PERTANYAAN
B. PETUNJUK PENGISIAN DAFTAR PERTANYAAN
1. Pilihlah jawaban pertanyaan di bawah ini yang sesuai dengan sikap Saudara dan sesuai dengan kondisi sebenarnya.
2. Saudara dapat memberikan tanda silang ( X ) pada salah satu jawaban STS, TS, N, S, dan SS pada kolom yang telah disediakan. Keterangan :
a. STS =
Sangat Tidak Setuju
b. TS =
Tidak Setuju
c. N =
Netral
NS SS Visibility ( X 1 )
STS
TS
1 Bintang iklan Sepeda Motor Matic Merek Honda Vario cukup populer
Siapa yang membintangi iklan Sepeda Motor Matic Merek Honda Vario ?
.............................................................................................................................................
2 Bintang yang mengiklankan Sepeda Motor Matic
menimbulkan kekaguman
Kekaguman yang bagaimana terhadap Bintang iklan Sepeda Motor Matic Merek Honda Vario ?
.............................................................................................................................................
NS SS Credibility ( X 2 )
STS
TS
1 Bintang iklan Sepeda Motor Matic Merek Honda Vario mampu menimbulkan kepercayaan, bahwa iklan Sepeda Motor Matic Merek Honda Vario itu bagus
Kepercayaan yang seperti apa, bahwa iklan Sepeda Motor Matic Merek Honda Vario itu bagus ?
2 Bintang iklan Sepeda Motor Matic Merek Honda Vario mempunyai kemampuan dalam menyampaikan pesan
Kemampuan menyampaikan iklan yang bagaimana yang dapat disampaikan oleh bintang iklan Sepeda Motor Matic Merek Honda Vario ?
NS SS Attraction ( X 3 )
STS
TS
1 Saya suka dan tertarik kepada bintang iklan Sepeda Motor Matic Merek Honda Vario
Tertarik yang bagaimana kepada bintang iklan Sepeda Motor Matic Merek Honda Vario?
.............................................................................................................................................
2 Karakter bintang iklan Sepeda Motor Matic Merek Honda Vario sudah sesuai dengan produk yang diiklankan
Karakter seperti apa yang sesuai dengan produk yang diiklankan ?
.............................................................................................................................................
NS SS Power ( X 4 )
STS
TS
1 Bintang iklan Sepeda Motor Matic Merek Honda Vario mempunyai kemampuan untuk memerintahkan kepada audience untuk membeli produk yang diiklankan
Mempunyai kemampuan untuk memerintahkan kepada audience yang seperti apa, sehingga memberli produk yang diiklankan ?
2 Bintang iklan Sepeda Motor Matic Merek Honda Vario banyak dipuja konsumen
Banyak dipuja konsumen seperti apa bintang iklan Sepeda Motor Matic Merek Honda Vario ?
No
Jawaban
NS SS Minat Beli ( Y )
STS
TS
1 Saya mempunyai keyakinan yang tinggi terhadap produk Sepeda Motor Matic Merek Honda Vario
Keyakinan yang seperti apa terhadap produk Sepeda Motor Matik Merek Honda Vario ?
.............................................................................................................................................
2 Saya berniat membeli kendaraan merek Sepeda Motor Matic Merek Honda Vario
Seberapa besar niat untuk membeli Sepeda Motor Matic Merek Honda Vario ?
.............................................................................................................................................
LAMPIRAN 2
Hasil Kuesioner
LAMPIRAN 3
Frequency Table Hasil Kuesioner
Frequency Table
Visibility
X1.1
Cumulative Frequency
Valid Percent Percent Valid
Cumulative Frequency
Valid Percent Percent Valid
Credibility
X2.1
Cumulative Frequency
Valid Percent Percent Valid
Percent
21,0 100,0 Total
X2.2
Cumulative Frequency
Valid Percent Percent Valid
Attraction
X3.1
Cumulative Frequency
Valid Percent Percent Valid
Cumulative Frequency
Valid Percent Percent Valid
Power
X4.1
Cumulative Frequency
Valid Percent Percent Valid
Percent
X4.2
Cumulative Frequency
Valid Percent Percent Valid
Minat Beli
Y.1
Cumulative Frequency
Valid Percent Percent Valid
Cumulative Frequency
Valid Percent Percent Valid
Percent
1 1 1,0
1,0 1,0
2 9 9,0
9,0 10,0
3 27 27,0
27,0 37,0
4 45 45,0
45,0 82,0
18,0 100,0 Total
5 18 18,0
100
100,0
100,0
LAMPIRAN 4
Tabel Validitas R Product Moment
Tabel Harga Kritik dari r Product-Moment
Taraf Signifikansi n
Taraf Signifikansi
Taraf Signifikansi
Sumber : (Burhan Nurgiyantoro, Gunawan dan Marzuki,2004:380)
LAMPIRAN 5
Hasil Validitas dan Reliabilitas
Reliability Visibility
Case Processing Summary
Cases Valid
Excluded a 0 ,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
N of Items ,643
Item-Total Statistics
Corrected Cronbach's Scale Mean if
Scale
Item-Total Alpha if Item Item Deleted
Variance if
Correlation Deleted X1.1 3,88
Item Deleted
,493 . a X1.2 3,67
a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You
may want to check item codings.
Scale Statistics
Mean Variance Std. Deviation N of Items 7,55
Reliability Credibillity
Case Processing Summary
Cases Valid
Excluded a 0 ,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
N of Items ,717
Item-Total Statistics
Corrected Cronbach's Scale Mean if
Scale
Item-Total Alpha if Item Item Deleted
Variance if
Correlation Deleted X2.1 3,85
Item Deleted
,564 . a X2.2 3,76
a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You
may want to check item codings.
Scale Statistics
Mean Variance Std. Deviation N of Items 7,61
Reliability Attraction
Case Processing Summary
Cases Valid
Excluded a 0 ,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
N of Items ,769
Item-Total Statistics
Corrected Cronbach's Scale Mean if
Scale
Item-Total Alpha if Item Item Deleted
Variance if
Correlation Deleted X3.1 3,92
Item Deleted
,625 . a X3.2 3,71
a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.
Scale Statistics
Mean Variance Std. Deviation N of Items 7,63
Reliability Power
Case Processing Summary
Cases Valid
Excluded a 0 ,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
N of Items ,686
Item-Total Statistics
Corrected Cronbach's Scale Mean if
Scale
Item-Total Alpha if Item Item Deleted
Variance if
Correlation Deleted X4.1 3,81
Item Deleted
,528 . a X4.2 3,83
a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.
Scale Statistics
Mean Variance Std. Deviation N of Items 7,64
Reliability Minat Beli
Case Processing Summary
Cases Valid
Excluded a 0 ,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
N of Items ,752
Item-Total Statistics
Corrected Cronbach's Scale Mean if
Scale
Item-Total Alpha if Item Item Deleted
Variance if
Correlation Deleted Y.1
Item Deleted
,603 . a Y.2
a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.
Scale Statistics
Mean Variance Std. Deviation N of Items 7,38
LAMPIRAN 6
Hasil Uji Normalitas
Charts
Normal P-P Plot of Regression Standardized Residual
Dependent Variable: Minat Beli
Observed Cum Prob
LAMPIRAN 7
Hasil Uji Heteroskedastisitas
Charts
Scatterplot
Dependent Variable: Minat Beli
Regression Standardized Predicted Value
LAMPIRAN 8
Hasil Regresi
Regression
Variables Entered/Removed b
Variables
Variables
Model Entered
Removed
Method
1 Power, Visibility, Attraction,
Enter
a Credibility
a. All requested variables entered. b. Dependent Variable: Minat Beli
Model Summary b
Adjusted
Std. Error of
Model R R Square
R Square
the Estimate
a. Predictors: (Constant), Power, Visibility, Attraction, Credibility b. Dependent Variable: Minat Beli
ANOVA b
Sum of
Model
F Sig. 1 Regression
Squares
df Mean Square
49,558 ,000 a Residual
a. Predictors: (Constant), Power, Visibility, Attraction, Credibility b. Dependent Variable: Minat Beli
Coefficients a
Unstandardized
Standardized
Collinearity Statistics Model
Coefficients
Coefficients
Tolerance VIF 1 (Constant)
B Std. Error
,021 ,267 3,750 a. Dependent Variable: Minat Beli
LAMPIRAN 9
Identitas Responden