Data Collecting Data Analysis

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3.2 Data and Source of Data

The source of data is divided into two; they are the primary data and secondary data. 1. The primary source of data is taken from the novel by F. Scott Fitzgerald entitled This Side of Paradise. The novel was published in 1996 by Dover Publication, Inc and consists of 213 pages in paperback. The primary data is taken from the words, phrase, sentences, actions, and dialogue that can be seen from the quotations in the novel related to the data analysis. 2. The secondary source of data is taken from the books, thesis, articles, journal, and other sources that supported to the topic of hedonism and materialism phenomena in American society in the early of 1920’s.

3.3 Data Collecting

In collecting the data for analyzing this thesis, I gathered references that support the subject matter of the data and apply some steps. The steps of data collecting are follows: 1. Reading the novel This Side of Paradise by F. Scott Fitzgerald several times in order to get full understanding about what the story is. Universitas Sumatera Utara 19 2. Identifying the social changes related to the hedonism and materialism aspects from the quotations in the novel. 3. Classifying the data quotations that supported the hedonism and materialism topic. 4. Analyzing the data based on related books concerning to the subject matter of hedonism and materialism in American society during the Jazz Age.

3.4 Data Analysis

The data analysis is applied when all the data and information of the subject matter have been collected and selected. Next, the data will be analyzed through some steps. In here, I decided to apply descriptive method in analyzing the data. According to Ratna 2004, “the descriptive analysis is a method which describes facts which are followed by analysis. This method is not only to describe the facts, but also to give the adequate understandings and explanations toward the facts.” Besides that, Denzin and Lincolin in Wahyuni, 2012:12 also state that qualitative research is descriptive. The data are in the form of words or pictures rather than number. The written results of the research contain quotations from the data to illustrate and substantiate the presentation.” The last step, I make a conclusion for this thesis from the data that already been analyzed before. Universitas Sumatera Utara 20 The processes data analysis started by: 1. In the first step, I read the data of the novel This Side of Paradise by F. Scott Fitzgerald. 2. Select the quotations text related to the subject matter of hedonism and materialism phenomena in American society in the early of 1920’s. 3. Observe the data related to hedonism and materialism phenomena in American society in the early of 1920’s. 4. Using the extrinsic approach to analyze the text which related to the hedonism and materialism phenomena in American society found in the novel This Side of Paradise. 5. Interpreted the analysis based on descriptive method. 6. The last step, I make conclusion. Universitas Sumatera Utara 21 The steps of the data analyzing above can be seen from these scheme: Scheme I: The Steps of Analyzing Data Researcher 1. Read the data of the novel This Side of Paradise by F. Scott Fitzgerald. 2. Select text related with the subject matter of hedonism and materialism phenomena in American society in the early of 1920’s 4. Use Extrinsic Approach to analyze the text related to the hedonism and materialism aspects. 5. Interpret the analysis by descriptive method. 6. Conclusion 3. Observe the data related to hedonism and materialism phenomena in American society in the early of 1920’s. Universitas Sumatera Utara 22 CHAPTER IV ANALYSIS AND FINDINGS In this chapter, the analysis of the topic will be explored deeply through the example of the characters’ negative attitudes which have materialistic and hedonistic personalities as the result of social changes. Their lifestyles that only think of their own pleasure and material things as their indication of happiness, proves that early 1920’s generations had already grown up with the negative effects of social changes that are caused by World War I. Thus, It is clear that the phenomena which Fitzgerald imitate in ‘This Side of Paradise’ are based on his experience and realities that happen in that period, which can be connected as one of the case study from the theory of sociology of literature.

4.1 Hedonism as the Negative Effect of Social Changes