D. Methodology of Study
1. Objective and Significance of the Study
Based on the research question above, the objective of the research is to know the meaning of the signs which use triangle semiotic concepts by Charles
Sanders Pierce on Trisakti University, Australia Student, Ukrida, UPH Advance Learning Experience, Canadian Education Fair 2009, PSB Academy and Mercu
Buana University advertisements. The research uses semiotic approach and it has two aims in this study.
Firstly, the writer hopes that this thesis could give a lot of benefits for the reader who is interested in advertising field. Secondly, the writer hopes that this thesis
could boaden up the researcher’s knowledge regarding to the advertisement.
2. The Method of Research
The method which is used in this research is a qualitative method by using descriptive analysis technique where the writer describes the sign on
Trisakti University, Australia Student, Ukrida, UPH Advance Learning Experience, Canadian Education Fair 2009, PSB Academy, Mercu Buana
University advertisements. The signs can be words on fictures. Then, the writer analyzes and
describes the meaning of sign on Trisakti University, Australia Student, Ukrida, UPH Advance Learning Experience, Canadian Education Fair 2009, PSB
Academy and Mercu Buana University advertisements based on the triadic concepts of Pierce.
3. The Data Analysis Technique
The collected data are analyzed through “descriptive analysis technique” by using semiotic approaches of Charles Sanders Pierce as described below:
representamen
Interpretant Object
Source: Alex Sobur. Semiotika Komunikasi. Bandung: PT. Remaja Rosdakarya. 2004, pp .41.
A sign consists of representamen, is a first which stands in such a genuine triadic relation to a second, called its object, as to be determining a third, called its
interpretant.
4. The Instrument
The instrument of the research is the writer himself through reading and identifying the advertisement of Trisakti University, Australia Student, Ukrida,
UPH Advance Learning Experience, Canadian Education Fair 2009, PSB Academy and Mercu Buana University which are collected from the campus
magazine.
5. The Unit of Analysis
Kategori