li 2.
Describing the distribution of the use of positive politeness strategy in the film entitled “In Good Company”.
3. Analysing and interpreting each datum based on Brown and Levinson’s
positive politeness strategy which consists of 15 strategies, namely: notice, attend to the hearer his interest, wants, needs, goods; exaggerate interest,
approval, sympathy with the hearer; intensify interest to the hearer; use in- group identity markers; seek agreement; avoid disagreement; presuppose
raise assert common ground; joke; assert or presuppose the speaker’s knowledge and concern for the hearer’s wants; offer promise; be optimistic;
include both the speaker and hearer in the activity; give or ask for reasons; assume or assert reciprocity; give gifts to the hearer goods, sympathy,
understanding, cooperation. 4.
Analysing the factors influencing the characters to employ the positive politeness strategy based on Brown and Levinson’s politeness scale which
consists of relative power, social distance and absolute ranking of imposition. 5.
Drawing conclusion from the data analysis and giving suggestions.
G. Technique of Coding Data
In order to make easier the classification and analysis of data in the research, each datum is marked by a code. The coding of data in this research can
be seen through the following ways: 1.
The number of each datum. 2.
The number of disk in the film entitled “In Good Company”. 3.
The title of the film entitled “In Good Company” is abbreviated into IGC.
lii 4.
The type of the positive politeness strategy employed by the characters consists of 15 strategies.
To make clear the coding, an example will be presented: 01 1 IGC 8
It means the datum is number 01. It is found in the first disk of the film entitled “In Good Company”. The characters employed the eighth strategy, namely Joke.
CHAPTER IV
DATA ANALYSIS
A. Introduction to Data Analysis
As mentioned in the previous chapter, the aims of the study are to show the kinds of positive politeness strategies employed by the characters and to
describe the factors influencing the characters to employ those strategies in the film entitled “In Good Company”.
The researcher employs Brown and Levinson’s politeness strategy to describe the kinds of positive politeness strategies. It is used to describe how the
characters in the film entitled “In Good Company” deliver those strategies to minimize or redress the FTAs. Then, in order to describe the factors influencing
the characters to deliver each of positive politeness strategy, the researcher analyzes it by considering factors that influence the use of positive politeness
strategy based on Brown and Levinson.
liii Context is a very important matter in determining the appropriate
linguistic form. By understanding the context in which an utterance is uttered, the situations influencing the use of each strategy could be identified.
In the film entitled “In Good Company”, the researcher found 29 data containing 15 strategies of positive politeness.
B. Data Analysis
