Background of Study Aims of Study

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CHAPTER I INTRODUCTION

1.1 Background of Study

Language plays a great part in our life. It has an important role in societies Bloomfield 1979:3. There are various ways in using language, for example is using language on a booklet cover. We already know that a booklet should have great creative cover. The important things in booklet cover are the text and picture or colour. Writing for booklet is different to writing for magazines, newspapers or the Web. Booklet and flyers are often handed out in passing, and thus the booklet headline needs to be short and sweet in order to hold the readers attention. Use evocative words that drive readers to perform an action after reading the booklet, such as enquiring about your product, donating towards a cause or signing up for a subscription. Using colour on booklet design will help make it interesting to be seeing or reading from others. People tend to respond to colours much faster than plain text. A booklet is a means of communication, a tangible marketing tool for businesses and organizations. In order for the booklets to effectively communicate the desired message, we need to have a good cover booklet design. Whether the booklets aim to inform, educate or promote, compelling booklet design is what captures the attention of the target audience, and it enables them to process important information contained within the booklet. Text within booklet is often longer, and more in depth than text for regular advertisements. This is because booklets aim to educate audiences about a specific product or service for better understanding therefore good booklet design is essential to attract the audience. So, that is why verbal and visual messages are important in booklet cover because it can attract the reader to read it. Here,

1.3 Aims of Study

Related to the problem, there are two aims of this study. Including: 1. To describe the types of meaning and function of verbal and visual messages in weekly

1.5 Research Method