iii
DAFTAR ISI
LEMBAR PENGESAHAN ....................................................................... i
KATA PENGANTAR ............................................................................... ii DAFTAR ISI ····························································································· iii
BAB I PENDAHULUAN ······································································· 1
1.1 Latar Belakang Masalah ···················································· 1 1.2
Identifikasi Masalah
··························································· 3
1.3 Fokus Masalah ··································································· 3 1.4 Tujuan Perancangan ·························································· 3
1.5 Definisi
··············································································· 4
1.5.1 Promosi ···································································
4 1.5.2 Wisata
Alam ····························································
4 1.5.3 Keluarga
·································································· 4
BAB II TAMAN AIR SABDA ALAM ······················································ 6
2.1 Taman Air Sabda Alam ······················································ 6 2.1.1 Visi dan Misi ···························································· 7
2.1.2 Fasilitas-fasilitas
······················································ 8
2.1.3 Fasilitas Tambahan Unggulan ································ 14 2.2 Analisa
SWOT ···································································
17 2.3 Pemecahan
Masalah ·························································
18 2.4 Studi
Positioning ································································
19 2.5 Khalayak
Sasaran ······························································
20 2.5.1
Target Primer
·························································· 20
2.5.2 Target
Sekunder ·····················································
21
BAB III STRATEGI PERANCANGAN DAN KONSEP VISUAL ············ 22
3.1 Strategi Perancangan ························································ 22 3.1.1
Strategi Komunikasi
················································ 22
3.1.2 Tujuan Komunikasi ················································· 23 3.1.3
Positioning ·······························································
23 3.1.4
Pesan Utama
·························································· 32
iv 3.1.5
Materi Pesan
··························································· 24
3.2 Strategi Kreatif ··································································· 24 3.2.1 Pendekatan Kreatif ················································· 24
3.2.2 Rasionalisasi
Visual ················································
25 3.3 Strategi Media ···································································· 25
3.3.1 Pemilihan
Media ······················································ 25
3.3.2 Pertimbangan Dasar Pemilihan Media ··················· 26 3.3.3 Pertimbangan Dasar Penyebaran Media ················ 26
3.3.4 Jadwal
Penyebaran Media
······································ 27 3.4
Strategi Distribusi
······························································· 27
3.4.1 Pertimbangan Dasar Distribusi ······························· 28 3.4.2
Jalur Distribusi
························································· 28 3.5
Konsep Visual
···································································· 29
BAB IV TEKNIS MEDIA DAN TEKNIS PRODUKSI ······························ 32
4.1 Media Cetak
······································································· 32
4.1.1 Brosur ······································································
32 4.1.2 Poster
······································································ 33
4.1.3 X-banner ·································································
33 4.1.4 Flyer
········································································ 34
4.1.5 Stiker di Lift ····························································· 35 4.1.6 Mobil
Ad ··································································
36 4.2
Media Pers
········································································· 36
4.2.1 Iklan
Surat Kabar
Kompas ······································
36 4.2.2 Iklan Surat kabar Pikiran Rakyat ···························· 37
4.2.3 Iklan Tabloid ···························································· 38 4.3
Media Traffic
······································································ 38
4.3.1 Billboard
·································································· 38
4.3.2 Petunjuk
Arah ·························································· 39
4.3.3 Sign
board ·······························································
40 4.3.4
Halte Bus
································································· 41
4.3.5 Barikade
·································································· 41
4.3.6 Spanduk
·································································· 42
v 4.4
Gimmick ·············································································
42 4.4.1
T-shirt ······································································
42 4.4.2
Paper Bag
······························································· 43
4.4.3 Gelas Mug ···························································· 43 4.4.4
Sticker ·····································································
44 4.4.5
Gantungan Kunci
···················································· 44
4.4.6 Kalendar ·································································· 45 4.4.7 Pin ··········································································· 45
DAFTAR PUSTAKA ··············································································· 47 LAMPIRAN ·························································································· 48
vi
DAFTAR GAMBAR
Gambar 01. Nampan Tumpah ································································· 9 Gambar 02. Sliderboom ··········································································· 10
Gambar 03. Sasak Rawayan ··································································· 10 Gambar 04. Slider Anak-anak ································································· 11
Gambar 05. Kolam Arus ·········································································· 12 Gambar 06. Terowongan Macan ····························································· 13
Gambar 07. Payung Air ··········································································· 13 Gambar 08. Rollercoaster ········································································ 14
Gambar 09. Flying Fox ············································································ 15 Gambar 10. Elemen Visual ······································································ 29
Gambar 11. Skema Warna ······································································ 30 Gambar 12. Brosur ·················································································· 32
Gambar 13. Poster ·················································································· 33 Gambar 14. X -Banner ············································································· 33
Gambar 15. Flyer ····················································································· 34 Gambar 16. Stiker Lift ·············································································· 35
Gambar 17. Mobil Ad ··············································································· 36 Gambar 18. Iklan Koran Kompas ···························································· 36
Gambar 19. Iklan koran PR ····································································· 37 Gambar 20. Tabloid ················································································· 38
Gambar 21. Billboard ··············································································· 38 Gambar 22. Petunjuk Arah ······································································ 39
Gambar 23. Sign Board ··········································································· 40 Gambar 24. Halte Bus ············································································· 41
Gambar 25. Barikade ··············································································· 41
vii
Gambar 26. Spanduk ··············································································· 42 Gambar 27. T - Shirt ················································································ 42
Gambar 28. Paper Bag ············································································ 43 Gambar 29. Gelas Mug ········································································· 43
Gambar 30. Stiker ···················································································· 44 Gambar 31. Gantungan Kunci ································································· 44
Gambar 32. Kalender ·············································································· 45 Gambar 33. Pin ························································································ 45
viii
DAFTAR TABEL
Tabel 01. Tabel Struktur Organisasi ························································ 8 Tabel 02. Jumlah Pengunjung ································································· 16
Tabel 03 Jadwal Penyebaran Media ······················································· 27 Tabel 04 Jalur Distribusi ·········································································· 28
1
BAB I PENDAHULUAN
