Perancangan buku cerita bergambar ’’backpacker sang penjelajah’’ sebagai pengenalan budaya Indonesia judul
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TUGAS AKHIR
PERANCANGAN BUKU CERITA BERGAMBAR
’’BACKPACKER SANG PENJELAJAH’’ SEBAGAI
PENGENALAN BUDAYA INDONESIA
Diajukan untuk Memenuhi Persyaratan Mencapai
Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain
Jurusan Desain Komunikasi Visual
Disusun Oleh :
ARDAN KUKUH PRAYOGO
C0708021
DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
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PERANCANGAN BUKU CERITA BERGAMBAR
"BACKPACKER SANG PENJELAJAH" SEBAGAI
PENGENALAN BUDAYA INDONESIA
Ardan Kukuh Prayogo 1
Drs. Bedjo Riyanto, M.Hum 2, Jazuli Abdin Munib, S.Sn.3
ABSTRAK
Ardan Kukuh Prayogo, 2015. Pengantar Tugas Akhir ini berjudul
Perancangan Buku Cerita Bergambar Backpacker Sang Penjelajah Sebagai
Pengenalan Budaya Indonesia. Adapun permasalahan yang dikaji adalah (1)
Bagaimana merancang buku cerita bergambar “Backpacker Sang Penjelajah"
dalam upaya mengenalkan budaya yang ada di Indonesia dan menarik minat baca
anak ? (2) Bagaimana memilih media promosi yang sesuai untuk mendukung
penjualan produk buku cerita bergambar “Backpacker Sang Penjelajah" di pasaran
agar menarik minat pembeli ? Tujuan perancangan ini adalah untuk
memperkenalkan budaya Indonesia kepada anak-anak melalui media yang
menarik yaitu melalui buku cerita bergambar. Media tersebut tidak hanya harus
sesuai dengan anak-anak, tapi juga harus memiliki nilai artistik agar menarik
minat targetnya. Diharapkan melalui media buku cerita bergambar tersebut
mampu menumbuhkan kesadaran pentingnya mengenal budaya Indonesia.
Dengan demikian dapat melestarikan budaya Indonesia.
___________________________________________
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Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0708021
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Dosen Pembimbing I
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DESIGNING STORY BOOK “BACKPACKER SANG
PENJELAJAH”AS INTRODUCTION OF INDONESIAN
CULTURE
Ardan Kukuh Prayogo 1
Drs. Bedjo Riyanto, M.Hum 2, Jazuli Abdin Munib, S.Sn.3
ABSTRACT
Ardan Kukuh Prayogo, 2015. The title of the final project is Designing
Story Book “Backpacker Sang Penjelajah” as Introduction of Indonesian Culture.
The issues that being discuss as follows (1) How to designing a story book
“Backpacker Sang Penjelajah" in introducing Indonesian culture and appealing
towards children? (2) How to choose the suitable promotion medium to support
the sales product of story book in the market to appeal to the buyers? The aim of
the designing is to introduce Indonesian culture towards children by story book
with picture as an interesting media. This media must not only suitable to kids but
also has to have artistic value to attract the targets. Hopefully, by story book can
be a media to enhance the awareness of the importance of understanding
Indonesian culture. Therefore, it will able to conserve Indonesian culture.
___________________________________________
1
Departmentof Visual Communication Design Students with NIM 08021
2
Supervisor I
3
Supervisor II
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HALAMAN MOTTO
Dream big! Life is about to shine.
Ilovedoodle
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HALAMAN PERSEMBAHAN
Tugas Akhir ini kupersembahkan kepada:
Orang tua yang tersayang,
Sulastri dan Suroko.
Kakak tercinta Arum Apriliyana.
Adik tersayang Arrafi Tegar Wibisono.
Sahabat-sahabat DKV UNS 2008 dan 2009.
Senyum
Manis.
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DAFTAR ISI
HALAMAN JUDUL.................................................................................................i
LEMBAR PERSETUJUAN....................................................................................ii
LEMBAR PENGESAHAN....................................................................................iii
ABSTRAK...............................................................................................................iv
ABSTRACT...............................................................................................................v
HALAMAN MOTTO.............................................................................................vi
HALAMAN PERSEMBAHAN............................................................................vii
KATA PENGANTAR..........................................................................................viii
DAFTAR ISI............................................................................................................ix
DAFTAR GAMBAR.............................................................................................xiv
DAFTAR TABEL..................................................................................................xv
BAB I. PENDAHULUAN..................................................................................... 1
A. Latar Belakang Masalah.................................................................
1
B. Rumusan Masalah...........................................................................
2
C. Tujuan Perancangan........................................................................
2
D. Target Market dan Target Audience...............................................
3
E. Target Karya.................................................................................... 4
F. Metodologi Penelitian...................................................................... 5
BAB II. KAJIAN TEORI.................................................................................... 7
A. Pengertian Perancangan.................................................................... 7
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B. Tinjauan Tentang Buku..................................................................... 9
1. Pengertian Buku........................................................................... 9
2. Sejarah Buku............................................................................... 10
3. Jenis-jenis Buku.......................................................................... 14
4. Tata Aturan Halaman Baru......................................................... 16
C. Tinjauan Tentang Cerita Bergambar................................................ 17
1. Pengertian Cerita Bergambar.......................................................17
2. Pentingnya Cerita Bagi Anak.......................................................19
3. Jenis Cerita...................................................................................21
4. Fungsi Grafis............................................................................... 22
5. Fungsi Cerita Bergambar Dalam Pendidikan.............................. 22
6. Teknik Bercerita dengan Buku Cerita Bergambar...................... 24
7. Jenis Buku Cerita Bergambar.......................................................28
8. Karakter Buku dengan Gambar....................................................32
D. Tinjauan Tentang Backpacker ..........................................................40
1. Pengertian Backpacker ................................................................ 40
2. Sejarah Backpacker ......................................................................41
3. Jenis-Jenis Backpacker .................................................................43
E. Tinjauan Tentang Ilustrasi................................................................45
1. Pengertian Ilustrasi.......................................................................45
2. Fungsi Ilustrasi.............................................................................45
3. Sejarah Ilustrasi............................................................................46
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F. Tinjauan Tentang Budaya.................................................................47
1. Pengertian Budaya..........................................................................47
2. Budaya Indonesia...........................................................................49
BAB III. IDENTIFIKASI DATA..................................................................... 51
A. Identifikasi Data Produk.................................................................51
1. Perkembangan Budaya Indonesia Pada Saat Ini........................51
2. Analisis Data..............................................................................59
3. Cergam untuk Anak-Anak.........................................................63
4. Buku Cergam “Backpacker Sang Penjelajah”...........................66
B. Komparasi.......................................................................................71
1. Cergam Kisah Semut dan Kutu Daun........................................71
2. Wishakti dan Kisah Raja Omar.................................................73
C. Analisis SWOT...............................................................................75
D. Positioning......................................................................................78
E. USP.................................................................................................78
BAB IV. KONSEP KREATIF DAN PERANCANGAN
MEDIA..................................................................................................80
A. Metode Perancangan.......................................................................80
B. Sinopsis...........................................................................................81
C. Visual Buku Cergam......................................................................81
1.
Karakter Tokoh........................................................................82
2.
Ilustrasi....................................................................................86
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Layout......................................................................................87
4.
Tipografi..................................................................................88
5.
Warna......................................................................................90
6.
Proses Pengerjaan....................................................................91
D. Sampul............................................................................................93
1. Judul.........................................................................................93
2. Ilustrasi.....................................................................................93
3. Warna.......................................................................................93
4. Tipografi...................................................................................94
E. Spesifikasi Buku.............................................................................94
F. Pemilihan Media.............................................................................94
1. Target Karya............................................................................94
2. Media Promosi.........................................................................95
3. Material Promosi.....................................................................96
4. Merchandise............................................................................96
G. Media Placement............................................................................98
1. Media Cetak.............................................................................98
2. Media Elektronik...................................................................100
H. Estimasi Biaya..............................................................................100
1. Kalkulasi Biaya Cetak..........................................................101
2. Aktivasi Peluncuran Buku....................................................102
3. Material Promosi..................................................................103
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BAB V. VISUALISASI KARYA......................................................................104
A. Buku Cergam "Backpacker Sang Penjelajah"..............................104
1. Sampul Buku........................................................................104
2. Isi Buku.................................................................................105
B. Media Promosi..............................................................................106
1. Poster....................................................................................106
2. X-Banner ...............................................................................107
3. Backdrop...............................................................................108
4. Spanduk................................................................................109
C. Material Promosi..........................................................................110
1. Kaos Panitia............................................................................110
2. Cover Facebook......................................................................111
D. Merchandise.................................................................................112
1. Stiker......................................................................................112
2. Pin..........................................................................................113
3. Pembatas Buku.......................................................................114
BAB VI. PENUTUP...........................................................................................115
A. Kesimpulan...................................................................................115
B. Saran.............................................................................................115
DAFTAR PUSTAKA ........................................................................................116
LAMPIRAN........................................................................................................118
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DAFTAR GAMBAR
Gambar 1 : Giovanni Francesco Gemelli Careri....................................................41
Gambar 2 : Hippie Trail.........................................................................................42
Gambar 3 : Cover Cergam Kisah Semut dan Kutu Daun.....................................72
Gambar 4 : Isi Cergam Kisah Semut dan Kutu Daun............................................73
Gambar 5 : Cover Cergam Wishakti dan Kisah Raja Omar..................................74
Gambar 6 : Isi Cergam Wishakti dan Kisah Raja Omar........................................74
Gambar 7 : Karya Steve Simpson..........................................................................84
Gambar 8 : Karya Steve Simpson..........................................................................84
Gambar 9 : Karya Steve Simpson..........................................................................84
Gambar 10 : Karya Ardan Kukuh Prayogo............................................................85
Gambar 11 : Karakter Bhinneka Si Backpacker ....................................................84
Gambar 12 : Cover Buku Cergam Backpacker Sang Penjelajah...........................93
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DAFTAR TABEL
Tabel 1: Analisis SWOT.........................................................................................77
Tabel 2: Perhitungan Biaya Cetak dan Pasca Cetak............................................101
Tabel 3: Aktivasi Peluncuran Buku.....................................................................102
Tabel 4: Biaya Material Promosi.........................................................................103
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TUGAS AKHIR
PERANCANGAN BUKU CERITA BERGAMBAR
’’BACKPACKER SANG PENJELAJAH’’ SEBAGAI
PENGENALAN BUDAYA INDONESIA
Diajukan untuk Memenuhi Persyaratan Mencapai
Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain
Jurusan Desain Komunikasi Visual
Disusun Oleh :
ARDAN KUKUH PRAYOGO
C0708021
DESAIN KOMUNIKASI VISUAL
FAKULTAS SENI RUPA DAN DESAIN
UNIVERSITAS SEBELAS MARET
SURAKARTA
2015
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PERANCANGAN BUKU CERITA BERGAMBAR
"BACKPACKER SANG PENJELAJAH" SEBAGAI
PENGENALAN BUDAYA INDONESIA
Ardan Kukuh Prayogo 1
Drs. Bedjo Riyanto, M.Hum 2, Jazuli Abdin Munib, S.Sn.3
ABSTRAK
Ardan Kukuh Prayogo, 2015. Pengantar Tugas Akhir ini berjudul
Perancangan Buku Cerita Bergambar Backpacker Sang Penjelajah Sebagai
Pengenalan Budaya Indonesia. Adapun permasalahan yang dikaji adalah (1)
Bagaimana merancang buku cerita bergambar “Backpacker Sang Penjelajah"
dalam upaya mengenalkan budaya yang ada di Indonesia dan menarik minat baca
anak ? (2) Bagaimana memilih media promosi yang sesuai untuk mendukung
penjualan produk buku cerita bergambar “Backpacker Sang Penjelajah" di pasaran
agar menarik minat pembeli ? Tujuan perancangan ini adalah untuk
memperkenalkan budaya Indonesia kepada anak-anak melalui media yang
menarik yaitu melalui buku cerita bergambar. Media tersebut tidak hanya harus
sesuai dengan anak-anak, tapi juga harus memiliki nilai artistik agar menarik
minat targetnya. Diharapkan melalui media buku cerita bergambar tersebut
mampu menumbuhkan kesadaran pentingnya mengenal budaya Indonesia.
Dengan demikian dapat melestarikan budaya Indonesia.
___________________________________________
1
Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0708021
2
Dosen Pembimbing I
3
commit to user
Dosen Pembimbing II
iv
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DESIGNING STORY BOOK “BACKPACKER SANG
PENJELAJAH”AS INTRODUCTION OF INDONESIAN
CULTURE
Ardan Kukuh Prayogo 1
Drs. Bedjo Riyanto, M.Hum 2, Jazuli Abdin Munib, S.Sn.3
ABSTRACT
Ardan Kukuh Prayogo, 2015. The title of the final project is Designing
Story Book “Backpacker Sang Penjelajah” as Introduction of Indonesian Culture.
The issues that being discuss as follows (1) How to designing a story book
“Backpacker Sang Penjelajah" in introducing Indonesian culture and appealing
towards children? (2) How to choose the suitable promotion medium to support
the sales product of story book in the market to appeal to the buyers? The aim of
the designing is to introduce Indonesian culture towards children by story book
with picture as an interesting media. This media must not only suitable to kids but
also has to have artistic value to attract the targets. Hopefully, by story book can
be a media to enhance the awareness of the importance of understanding
Indonesian culture. Therefore, it will able to conserve Indonesian culture.
___________________________________________
1
Departmentof Visual Communication Design Students with NIM 08021
2
Supervisor I
3
Supervisor II
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HALAMAN MOTTO
Dream big! Life is about to shine.
Ilovedoodle
commit to user
vi
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HALAMAN PERSEMBAHAN
Tugas Akhir ini kupersembahkan kepada:
Orang tua yang tersayang,
Sulastri dan Suroko.
Kakak tercinta Arum Apriliyana.
Adik tersayang Arrafi Tegar Wibisono.
Sahabat-sahabat DKV UNS 2008 dan 2009.
Senyum
Manis.
commit
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DAFTAR ISI
HALAMAN JUDUL.................................................................................................i
LEMBAR PERSETUJUAN....................................................................................ii
LEMBAR PENGESAHAN....................................................................................iii
ABSTRAK...............................................................................................................iv
ABSTRACT...............................................................................................................v
HALAMAN MOTTO.............................................................................................vi
HALAMAN PERSEMBAHAN............................................................................vii
KATA PENGANTAR..........................................................................................viii
DAFTAR ISI............................................................................................................ix
DAFTAR GAMBAR.............................................................................................xiv
DAFTAR TABEL..................................................................................................xv
BAB I. PENDAHULUAN..................................................................................... 1
A. Latar Belakang Masalah.................................................................
1
B. Rumusan Masalah...........................................................................
2
C. Tujuan Perancangan........................................................................
2
D. Target Market dan Target Audience...............................................
3
E. Target Karya.................................................................................... 4
F. Metodologi Penelitian...................................................................... 5
BAB II. KAJIAN TEORI.................................................................................... 7
A. Pengertian Perancangan.................................................................... 7
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B. Tinjauan Tentang Buku..................................................................... 9
1. Pengertian Buku........................................................................... 9
2. Sejarah Buku............................................................................... 10
3. Jenis-jenis Buku.......................................................................... 14
4. Tata Aturan Halaman Baru......................................................... 16
C. Tinjauan Tentang Cerita Bergambar................................................ 17
1. Pengertian Cerita Bergambar.......................................................17
2. Pentingnya Cerita Bagi Anak.......................................................19
3. Jenis Cerita...................................................................................21
4. Fungsi Grafis............................................................................... 22
5. Fungsi Cerita Bergambar Dalam Pendidikan.............................. 22
6. Teknik Bercerita dengan Buku Cerita Bergambar...................... 24
7. Jenis Buku Cerita Bergambar.......................................................28
8. Karakter Buku dengan Gambar....................................................32
D. Tinjauan Tentang Backpacker ..........................................................40
1. Pengertian Backpacker ................................................................ 40
2. Sejarah Backpacker ......................................................................41
3. Jenis-Jenis Backpacker .................................................................43
E. Tinjauan Tentang Ilustrasi................................................................45
1. Pengertian Ilustrasi.......................................................................45
2. Fungsi Ilustrasi.............................................................................45
3. Sejarah Ilustrasi............................................................................46
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F. Tinjauan Tentang Budaya.................................................................47
1. Pengertian Budaya..........................................................................47
2. Budaya Indonesia...........................................................................49
BAB III. IDENTIFIKASI DATA..................................................................... 51
A. Identifikasi Data Produk.................................................................51
1. Perkembangan Budaya Indonesia Pada Saat Ini........................51
2. Analisis Data..............................................................................59
3. Cergam untuk Anak-Anak.........................................................63
4. Buku Cergam “Backpacker Sang Penjelajah”...........................66
B. Komparasi.......................................................................................71
1. Cergam Kisah Semut dan Kutu Daun........................................71
2. Wishakti dan Kisah Raja Omar.................................................73
C. Analisis SWOT...............................................................................75
D. Positioning......................................................................................78
E. USP.................................................................................................78
BAB IV. KONSEP KREATIF DAN PERANCANGAN
MEDIA..................................................................................................80
A. Metode Perancangan.......................................................................80
B. Sinopsis...........................................................................................81
C. Visual Buku Cergam......................................................................81
1.
Karakter Tokoh........................................................................82
2.
Ilustrasi....................................................................................86
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Layout......................................................................................87
4.
Tipografi..................................................................................88
5.
Warna......................................................................................90
6.
Proses Pengerjaan....................................................................91
D. Sampul............................................................................................93
1. Judul.........................................................................................93
2. Ilustrasi.....................................................................................93
3. Warna.......................................................................................93
4. Tipografi...................................................................................94
E. Spesifikasi Buku.............................................................................94
F. Pemilihan Media.............................................................................94
1. Target Karya............................................................................94
2. Media Promosi.........................................................................95
3. Material Promosi.....................................................................96
4. Merchandise............................................................................96
G. Media Placement............................................................................98
1. Media Cetak.............................................................................98
2. Media Elektronik...................................................................100
H. Estimasi Biaya..............................................................................100
1. Kalkulasi Biaya Cetak..........................................................101
2. Aktivasi Peluncuran Buku....................................................102
3. Material Promosi..................................................................103
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BAB V. VISUALISASI KARYA......................................................................104
A. Buku Cergam "Backpacker Sang Penjelajah"..............................104
1. Sampul Buku........................................................................104
2. Isi Buku.................................................................................105
B. Media Promosi..............................................................................106
1. Poster....................................................................................106
2. X-Banner ...............................................................................107
3. Backdrop...............................................................................108
4. Spanduk................................................................................109
C. Material Promosi..........................................................................110
1. Kaos Panitia............................................................................110
2. Cover Facebook......................................................................111
D. Merchandise.................................................................................112
1. Stiker......................................................................................112
2. Pin..........................................................................................113
3. Pembatas Buku.......................................................................114
BAB VI. PENUTUP...........................................................................................115
A. Kesimpulan...................................................................................115
B. Saran.............................................................................................115
DAFTAR PUSTAKA ........................................................................................116
LAMPIRAN........................................................................................................118
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DAFTAR GAMBAR
Gambar 1 : Giovanni Francesco Gemelli Careri....................................................41
Gambar 2 : Hippie Trail.........................................................................................42
Gambar 3 : Cover Cergam Kisah Semut dan Kutu Daun.....................................72
Gambar 4 : Isi Cergam Kisah Semut dan Kutu Daun............................................73
Gambar 5 : Cover Cergam Wishakti dan Kisah Raja Omar..................................74
Gambar 6 : Isi Cergam Wishakti dan Kisah Raja Omar........................................74
Gambar 7 : Karya Steve Simpson..........................................................................84
Gambar 8 : Karya Steve Simpson..........................................................................84
Gambar 9 : Karya Steve Simpson..........................................................................84
Gambar 10 : Karya Ardan Kukuh Prayogo............................................................85
Gambar 11 : Karakter Bhinneka Si Backpacker ....................................................84
Gambar 12 : Cover Buku Cergam Backpacker Sang Penjelajah...........................93
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DAFTAR TABEL
Tabel 1: Analisis SWOT.........................................................................................77
Tabel 2: Perhitungan Biaya Cetak dan Pasca Cetak............................................101
Tabel 3: Aktivasi Peluncuran Buku.....................................................................102
Tabel 4: Biaya Material Promosi.........................................................................103
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