Pemasar Agar Manfaatkan Jejaring.
(h alam a0 ® C fJ EDCBA
(k O IO m )O @
P ik ir a n
oLKJIHGFEDCBA
S e n in
o S e /a s a
1
17
CD
3
18
OJan
4
19
O P eb
5
R akyat
o R a b u o K a m is o J u m a t
6
20
21
oMar
eApr
7
8
22
O M ei
23
O Jun
9
•
S a b tu
o M in g g u
10
11
12
13
14
15
16
24
25
26
27
28
29
30
31
0 Ag s O Se p
O Ju/
O O kt
O Nov
O D es
ADE
M AH ASISW A
Kampus
m e m p e r lih a tka n
c a r a ke r ja " ta b le to p " p a d a
U n p a d , J ln . D ip a ti U ku r , K o ta B a n d u n g , J u m a t
itu m e r u p a k a n
ka r ya
P em asar
B A N D U N G , (P
P e rk e m b a n g a n
s e ju m la h
m a h a s is w a
b u t. S tr a te g i p e m a s a r a n tr a d is io n a l s e p e r ti b e r ik la n m e la lu i
b r o s u r , l e a fl e t , d a n s e b a g a in y a
k in i s u d a h m u la i d itin g g a lk a n .
" K a la u tid a k m e m a n f a a tk a n
m aka
d a la m J a tin a n g o r
titio n " y a n g d i g e la r d i R u a n g
S e r b a G u n a U n iv e r s ita s P a d ja d ja r a n , .I ln , D ip a ti U k u r , K o -
te r d a n F a c e b o o k m e m b u a t p e m a s a r b e r lo m b a - I o m b a
m en y u s u n s tr a te g i d e n g a n m e m a n f a a tk a n m e d ia s o s ia l te r s e -
s o s ia l,
ya n g te r g a b u n g
J a w a B a r a t, L in a A u lia n a , p a d a
s e m in a r
e n tr e p r e n e u r s h ip
" H o w to W in B u s in e s s C o m p e -
te k n o lo g i in -
fo rm a si y a n g b e rg e ra k c e p a t
tu r u t m e m e n g a r u h i d u n ia p e m a s a r a n k e w ir a u s a h a a n .
M ar a k n y a p e n g g u n a a n m e d ia s o s ia l s e p e r ti s itu s je ja r in g T w it-
m e d ia
(1 /4 ). A la t b a n tu u n tu k p e m o tr e ta n
A g a r M a n fa a tk a n
R ) .-
sebagai
a k a n k e tin g g a la n .
S e k a r a n g p a s a r s u d a h te r k o ta k - k o ta k , s u d a h b e r d a s a r k a n
k o m u n ita s - k o m u n ita s ,
m aka
d e n g a n m e d ia s o s ia l k ita b is a
m enem ukan
k o m u n ita s y a n g
k ita in g in k a n
d a la m p a s a r ,"
u c a p S e k r e ta r is J e n d e r a l I n d o n e s ia M a r k e tin g A s s o c ia tio n
m a r ke te r
INDRA/"PR~
Ka m era .
di
produk
*
J e ja r in g
F a k u lta s I lm u S o s ia l d a n I lm u
P o litik ( F I S I P ) U n p a d s e ja k R a b u ( 3 0 /3 ) s a m p a i J u m a t ( 1 / 4 ) .
W a k il K e tu a P a n itia " B u s in e s s A tta c k 2 0 1 t " , A d li S a tr ia w ib o w o m e n g u c a p k a n , k e g ia t-
ta B a n d u n g , J u m a t ( 1 / 4 ) .
L in a m e n y e b u tk a n , p e n g g u n a a n m e d ia s o s ia l in i s e b a g a i
m e d ia p r o m o s i m o d e m . S tr a te g i p e m a s a r a n
k in i b e r k e m b a n g m e n ja d i p e m a s a r a n a n a -
a n in i b e r k a ita n
e ra t d e n g a n
ju r u s a n k u lia h m e r e k a . M e n u r u t A ,P li, m e r e k a te la h d ia ja r k a n b e r w ir a u s a h a s e ja k s e m e s -
lis is , u n tu k m e n g e ta h u i
segm e n ta s i k o n s u m e n , p o s is i, d a n
a ta n in i a k a n m e n ja d i k e g ia ta n
k o m u n ik a s i
p e m a sa ra n
yang
te p a t m e la lu i m e d ia s o s ia l. P e m a s a r h a r u s te r u s m e n g g a li in f o r m a s i m e n g e n a i a p a y a n g d ib u tu h k a n o le h k o n s u m e n k a r e n a jik a tid a k , m e r e k a a k a n
d itin g g a lk a n o le h p a s a r .
K e g ia ta n s e m in a r in i m e r u p a k a n s a la h s a tu r a n g k a ia n
" B u s in e s s A tta c k 2 0 1 1 " y a n g d is e le n g g a r a k a n
h a s is w a
H im p u n a n
A d m in is tr a s i
M a-
B is n is
(
K llp ln g
BAYU
" B a za a r A t t a c k E n t r e p r e n e u r s h i p "
H um as
O npad
2011
te r p e r ta m a . J ik a " B u s s in e s s
A tta c k 2 0 1 1 " b is a s u k s e s , k e g ir u tin s e tia p ta h u n .
" K a m i b e k e r ja s a m a d e n g a n
o r g a n is a s i e k o n o m i y a n g a d a d i
K o ta B a n d u n g u n tu k m e m p e r k e n a lk a n p e b is n is m u d a y a n g
s e b a g ia n b e s a r s ta tu s n y a m a h a s is w a . U n tu k itu la h , k a m i
m e n a r g e tk a n p a r a p e n g is i s ta n
d i b a z a r m a y o r ita s a d a la h m a h a s is w a . T a r g e t itu te r c a p a i, k a r e n a d a r i 2 5 s ta n , 8 0 p e r s e n n y a
te r d ir i a ta s w ir a u s a h a m a h a s is w a ," k a ta A d li. ( A - 1 8 7 ) * * *
(k O IO m )O @
P ik ir a n
oLKJIHGFEDCBA
S e n in
o S e /a s a
1
17
CD
3
18
OJan
4
19
O P eb
5
R akyat
o R a b u o K a m is o J u m a t
6
20
21
oMar
eApr
7
8
22
O M ei
23
O Jun
9
•
S a b tu
o M in g g u
10
11
12
13
14
15
16
24
25
26
27
28
29
30
31
0 Ag s O Se p
O Ju/
O O kt
O Nov
O D es
ADE
M AH ASISW A
Kampus
m e m p e r lih a tka n
c a r a ke r ja " ta b le to p " p a d a
U n p a d , J ln . D ip a ti U ku r , K o ta B a n d u n g , J u m a t
itu m e r u p a k a n
ka r ya
P em asar
B A N D U N G , (P
P e rk e m b a n g a n
s e ju m la h
m a h a s is w a
b u t. S tr a te g i p e m a s a r a n tr a d is io n a l s e p e r ti b e r ik la n m e la lu i
b r o s u r , l e a fl e t , d a n s e b a g a in y a
k in i s u d a h m u la i d itin g g a lk a n .
" K a la u tid a k m e m a n f a a tk a n
m aka
d a la m J a tin a n g o r
titio n " y a n g d i g e la r d i R u a n g
S e r b a G u n a U n iv e r s ita s P a d ja d ja r a n , .I ln , D ip a ti U k u r , K o -
te r d a n F a c e b o o k m e m b u a t p e m a s a r b e r lo m b a - I o m b a
m en y u s u n s tr a te g i d e n g a n m e m a n f a a tk a n m e d ia s o s ia l te r s e -
s o s ia l,
ya n g te r g a b u n g
J a w a B a r a t, L in a A u lia n a , p a d a
s e m in a r
e n tr e p r e n e u r s h ip
" H o w to W in B u s in e s s C o m p e -
te k n o lo g i in -
fo rm a si y a n g b e rg e ra k c e p a t
tu r u t m e m e n g a r u h i d u n ia p e m a s a r a n k e w ir a u s a h a a n .
M ar a k n y a p e n g g u n a a n m e d ia s o s ia l s e p e r ti s itu s je ja r in g T w it-
m e d ia
(1 /4 ). A la t b a n tu u n tu k p e m o tr e ta n
A g a r M a n fa a tk a n
R ) .-
sebagai
a k a n k e tin g g a la n .
S e k a r a n g p a s a r s u d a h te r k o ta k - k o ta k , s u d a h b e r d a s a r k a n
k o m u n ita s - k o m u n ita s ,
m aka
d e n g a n m e d ia s o s ia l k ita b is a
m enem ukan
k o m u n ita s y a n g
k ita in g in k a n
d a la m p a s a r ,"
u c a p S e k r e ta r is J e n d e r a l I n d o n e s ia M a r k e tin g A s s o c ia tio n
m a r ke te r
INDRA/"PR~
Ka m era .
di
produk
*
J e ja r in g
F a k u lta s I lm u S o s ia l d a n I lm u
P o litik ( F I S I P ) U n p a d s e ja k R a b u ( 3 0 /3 ) s a m p a i J u m a t ( 1 / 4 ) .
W a k il K e tu a P a n itia " B u s in e s s A tta c k 2 0 1 t " , A d li S a tr ia w ib o w o m e n g u c a p k a n , k e g ia t-
ta B a n d u n g , J u m a t ( 1 / 4 ) .
L in a m e n y e b u tk a n , p e n g g u n a a n m e d ia s o s ia l in i s e b a g a i
m e d ia p r o m o s i m o d e m . S tr a te g i p e m a s a r a n
k in i b e r k e m b a n g m e n ja d i p e m a s a r a n a n a -
a n in i b e r k a ita n
e ra t d e n g a n
ju r u s a n k u lia h m e r e k a . M e n u r u t A ,P li, m e r e k a te la h d ia ja r k a n b e r w ir a u s a h a s e ja k s e m e s -
lis is , u n tu k m e n g e ta h u i
segm e n ta s i k o n s u m e n , p o s is i, d a n
a ta n in i a k a n m e n ja d i k e g ia ta n
k o m u n ik a s i
p e m a sa ra n
yang
te p a t m e la lu i m e d ia s o s ia l. P e m a s a r h a r u s te r u s m e n g g a li in f o r m a s i m e n g e n a i a p a y a n g d ib u tu h k a n o le h k o n s u m e n k a r e n a jik a tid a k , m e r e k a a k a n
d itin g g a lk a n o le h p a s a r .
K e g ia ta n s e m in a r in i m e r u p a k a n s a la h s a tu r a n g k a ia n
" B u s in e s s A tta c k 2 0 1 1 " y a n g d is e le n g g a r a k a n
h a s is w a
H im p u n a n
A d m in is tr a s i
M a-
B is n is
(
K llp ln g
BAYU
" B a za a r A t t a c k E n t r e p r e n e u r s h i p "
H um as
O npad
2011
te r p e r ta m a . J ik a " B u s s in e s s
A tta c k 2 0 1 1 " b is a s u k s e s , k e g ir u tin s e tia p ta h u n .
" K a m i b e k e r ja s a m a d e n g a n
o r g a n is a s i e k o n o m i y a n g a d a d i
K o ta B a n d u n g u n tu k m e m p e r k e n a lk a n p e b is n is m u d a y a n g
s e b a g ia n b e s a r s ta tu s n y a m a h a s is w a . U n tu k itu la h , k a m i
m e n a r g e tk a n p a r a p e n g is i s ta n
d i b a z a r m a y o r ita s a d a la h m a h a s is w a . T a r g e t itu te r c a p a i, k a r e n a d a r i 2 5 s ta n , 8 0 p e r s e n n y a
te r d ir i a ta s w ir a u s a h a m a h a s is w a ," k a ta A d li. ( A - 1 8 7 ) * * *