STRATEGIES FOR SUCCESS FOR SOCIAL ENTREPRENEURSHIP

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STRATEGIES FOR SUCCESS FOR SOCIAL ENTREPRENEURSHIP

THESIS Prepared in partial fulfillment of the requirements of

The degree of Master of Management

DANIELA TELLO RIOJA 041314353058-MM

Program of study Master Management Faculty of Economics and Business, Airlangga University 2016

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TABLE OF CONTENTS

ACKNOWLEDGEMENTS ....................................................................................... iv

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LIST OF TABLES

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LIST OF FIGURES

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LIST OF APENDIX

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LIST OF ABBREVIATIONS

AD: Auto Disabled AWRAD: Arab World Research and Development Centre CAQDA: Computed Assisted Qualitative Data Analysis CCSP: Cross-sector collaboration/partnership CI: Critical Incident CIT: Critical Incident Technique

IFPSEship: International For-profit SEship

IPÊ: Instituto de Pesquisas Ecológicas NFP: Non-for-profit SCM: Supply Chain Management SE: Social entrepreneur SEship: Social entrepreneurship SV: Social value SVP: Social value preposition WHO: World Health Organization

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ABSTRACT

There are persistent social needs in society and a changing context for the non- profit sector; simultaneously, literature proposes social entrepreneurship (SEship) could solve those issues; nevertheless, there is a lack of research regarding how to succeed in SEship. This study tries to identify the critical problems and strategies of success of SEship, in order to contribute to the formulation of more effective initiatives in the future.

The research methodology is based on Critical Incident Technique (CIT) using a self-report survey, and Nvivo as a supporting tool for analysis. Conclusions were derived from the response of 24 SEship considered successful in their area of impact; and the analysis of 333 secondary sources.

It was found that there are two types of problems faced by SEship. First, there are internal problems which consist of i) financial structure, ii) employees’ competencies, iii) supply chain management; and, iv) growth management. Secondly, there are external problems, mainly rooted in i) the negative predisposition from the community of impact, ii) unfavorable legislation and relationship with governmental institutions; and finally iii) to find the appropriate partner. Most common tactics for their solution are, mainly, the development of branding and credibility, to find new ways of funding in short and long term, strategic hiring, training and development; and to approach the correct constituencies. Moreover, it was identified the following strategies for the success of SEship: networking, local- capacity building, continuous learning, and the display of proactiveness and performance measurement. Key words: Social entrepreneurship, strategies for success, Social entrepreneur, Critical Incident Technique, Nvivo. xiii

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ABSTRAK

Terdapat kebutuhan sosial yang tetap dalam masyarakat dan perubahan konteks dari sektor non-profit: secara simultan, literatur mengajukan social

entrepreneurship (SEship) dapat menyelesaikan masalah-masalah tersebut, namun,

terdapat kekurangan penelitian tentang bagaimana untuk sukses dalam SEship. Studi ini mencoba mengidentifikasi masalah-masalah kritikal dan strategi kesuksesan dari SEship, yang bertujuan untuk memberikan kontribusi pada formulasi inisiatif- inisiatif yang lebih efektif di masa mendatang.

Pertanyaan-pertanyaan ditujukan melalui penggunaan Critical Incident

Technique (CIT) menggunakan self-report survey, dan Nvivo sebagai alat bantu

analisis. Kesimpulan yang didapat dari respon 24 SEship mempertimbangkan kesuksesan di area dimana mereka mempunyai dampak; dan analisis terhadap 333 sumber sekunder.

Ditemukan bahwa permasalahan-permasalahan kritikal dari SEship antara lain struktur finansial mereka; menemukan karyawan dengan skill yang tepat; menemukan rekan yang tepat; dan manajemen tentang i) supply chain ii) pertumbuhan iii) pemerintah dan permasalahan-permasalahan legislasi. Taktik paling umum bagi solusi mereka adalah, utamanya, pengembangan branding dan kredibilitas; menemukan cara baru dalam pendanaan dan pendanaan jangka panjang; strategi dalam mempekerjakan; dan pendekatan kepada konstituen yang tepat. Lebih jauh lagi, studi ini mengidentifikasi beberapa strategi untuk suksesnya SEship: jaringan, kapasitas lokal bangunan, pembelajaran yang berkelanjutan, dan tampilan pengukuran keaktifan dan kinerja.

Kata Kunci: Social entrepreneurship, strategies for sucess, social entrepreneur, critical incident technique, Nvivo. xiv

STRATEGIES FOR SUCCESS FOR SOCIAL ENTREPRENEURSHIP

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