Pengaruh Strategi Perubahan Dan Strategi Keunggulan Bersaing Terhadap Budaya Organisasi, Serta Dampaknya Pada Kinerja Stasiun (Survey Pada Pt. Kereta Api Indonesia (Persero).
ABSTRACT
Performance of PT. Kereta Api (Persero) which is shown by the declining
number of passengers and goods transported by train as opposed to the theory
and the phenomenon that the potential transport increased from year to year. It is
possible that the PT. Kereta Api Indonesia (Persero) is influenced by changes in
strategy implementation, strategic competitive advantage and organizational
culture. The purpose of this research is to find the problem and alternative
solutions for solving problems faced by reason of PT. Kereta Api Indonesia
(Persero) related efforts to improve organizational performance through the
implementation of strategic change approach, the application of competitive
advantage strategy, and strengthening the organizational culture, and to prove
the paradigm that influenced Railway Station performance strategies and strategy
change in competitive advantage directly or indirectly through culture
organization.
Research target population are the unit of analysis throughout the Railway
Station in the area of Java and Sumatra operations as much as 558 pieces and set
the number of samples 300 stations. The respondents used the head station. The
method used in this study is exploratory namely verification and test the
relationship between the variables change strategy, strategic competitive
advantage and organizational culture on the performance of the station.
The results showed that the strategy has a significant competitive
advantage to the organization's culture, organizational culture significantly
influence the performance of the organization, strategic competitive advantage
and organizational culture have a significant effect on organizational
performance. Another conclusion that the strategy of competitive advantage has
significant influence indirectly to organizational performance through
organizational culture.
Keywords: Change Strategy, Competitive Advantage Strategy, Organizational
Culture, Performance and Analysis of Line Station.
ABSTRAK
Kinerja PT. Kereta Api Indonesia (Persero) ditunjukan dengan
menurunnya jumlah penumpang dan barang yang diangkut, mekipun potensi
angkutan dari tahun ke tahun terus meningkat. Fenomena ini menunjukkan bahwa
kinerja PT. Kereta Api Indonesia (Persero) dimungkinkan dipengaruhi oleh
penerapan strategi perubahan, strategi keunggulan bersaing dan budaya
organisasi. Tujuan penelitian ini adalah untuk menemukan masalah serta solusi
alternatif untuk alasan pemecahan masalah yang dihadapi PT. Kereta Api
Indonesia (Persero) berkaitan upaya peningkatan kinerja organisasi melalui
pendekatan penerapan strategi perubahan, penerapan strategi keunggulan
bersaing, dan penguatan budaya organisasi, serta untuk membuktikan paradigma
bahwa kinerja Stasiun Kereta Api dipengaruhi strategi perubahan dan strategi
keunggulan bersaing secara langsung maupun tidak langsung melalui budaya
organisasi.
Sasaran penelitian mempergunakan populasi dengan unit analisis seluruh
Stasiun Kereta Api di wilayah operasi Jawa dan Sumatera sebanyak 558 buah dan
jumlah sampel ditetapkan 300 stasiun. Responden penelitian dipergunakan kepala
Stasiun. Metoda yang digunakan dalam penelitian ini adalah verifikatif dengan
menguji keterkaitan antara variabel-variabel strategi perubahan, strategi
keunggulan bersaing dan budaya organisasi terhadap kinerja stasiun
mempergunakan analisis jalur.
Hasil penelitian menunjukkan bahwa strategi keunggulan bersaing
berpengaruh signifikan terhadap budaya organisasi; budaya organisasi
berpengaruh signifikan terhadap kinerja organisasi; strategi keunggulan bersaing
dan budaya organisasi berpengaruh signifikan terhadap kinerja organisasi.
Kesimpulan lainnya bahwa strategi keunggulan bersaing mempunyai pengaruh
signifikan secara tidak langsung terhadap kinerja organisasi melalui budaya
organisasi.
Kata Kunci:
Strategi Perubahan, Strategi Keunggulan Bersaing, Budaya
Organisasi, Kinerja Stasiun dan Analisis Jalur.
Performance of PT. Kereta Api (Persero) which is shown by the declining
number of passengers and goods transported by train as opposed to the theory
and the phenomenon that the potential transport increased from year to year. It is
possible that the PT. Kereta Api Indonesia (Persero) is influenced by changes in
strategy implementation, strategic competitive advantage and organizational
culture. The purpose of this research is to find the problem and alternative
solutions for solving problems faced by reason of PT. Kereta Api Indonesia
(Persero) related efforts to improve organizational performance through the
implementation of strategic change approach, the application of competitive
advantage strategy, and strengthening the organizational culture, and to prove
the paradigm that influenced Railway Station performance strategies and strategy
change in competitive advantage directly or indirectly through culture
organization.
Research target population are the unit of analysis throughout the Railway
Station in the area of Java and Sumatra operations as much as 558 pieces and set
the number of samples 300 stations. The respondents used the head station. The
method used in this study is exploratory namely verification and test the
relationship between the variables change strategy, strategic competitive
advantage and organizational culture on the performance of the station.
The results showed that the strategy has a significant competitive
advantage to the organization's culture, organizational culture significantly
influence the performance of the organization, strategic competitive advantage
and organizational culture have a significant effect on organizational
performance. Another conclusion that the strategy of competitive advantage has
significant influence indirectly to organizational performance through
organizational culture.
Keywords: Change Strategy, Competitive Advantage Strategy, Organizational
Culture, Performance and Analysis of Line Station.
ABSTRAK
Kinerja PT. Kereta Api Indonesia (Persero) ditunjukan dengan
menurunnya jumlah penumpang dan barang yang diangkut, mekipun potensi
angkutan dari tahun ke tahun terus meningkat. Fenomena ini menunjukkan bahwa
kinerja PT. Kereta Api Indonesia (Persero) dimungkinkan dipengaruhi oleh
penerapan strategi perubahan, strategi keunggulan bersaing dan budaya
organisasi. Tujuan penelitian ini adalah untuk menemukan masalah serta solusi
alternatif untuk alasan pemecahan masalah yang dihadapi PT. Kereta Api
Indonesia (Persero) berkaitan upaya peningkatan kinerja organisasi melalui
pendekatan penerapan strategi perubahan, penerapan strategi keunggulan
bersaing, dan penguatan budaya organisasi, serta untuk membuktikan paradigma
bahwa kinerja Stasiun Kereta Api dipengaruhi strategi perubahan dan strategi
keunggulan bersaing secara langsung maupun tidak langsung melalui budaya
organisasi.
Sasaran penelitian mempergunakan populasi dengan unit analisis seluruh
Stasiun Kereta Api di wilayah operasi Jawa dan Sumatera sebanyak 558 buah dan
jumlah sampel ditetapkan 300 stasiun. Responden penelitian dipergunakan kepala
Stasiun. Metoda yang digunakan dalam penelitian ini adalah verifikatif dengan
menguji keterkaitan antara variabel-variabel strategi perubahan, strategi
keunggulan bersaing dan budaya organisasi terhadap kinerja stasiun
mempergunakan analisis jalur.
Hasil penelitian menunjukkan bahwa strategi keunggulan bersaing
berpengaruh signifikan terhadap budaya organisasi; budaya organisasi
berpengaruh signifikan terhadap kinerja organisasi; strategi keunggulan bersaing
dan budaya organisasi berpengaruh signifikan terhadap kinerja organisasi.
Kesimpulan lainnya bahwa strategi keunggulan bersaing mempunyai pengaruh
signifikan secara tidak langsung terhadap kinerja organisasi melalui budaya
organisasi.
Kata Kunci:
Strategi Perubahan, Strategi Keunggulan Bersaing, Budaya
Organisasi, Kinerja Stasiun dan Analisis Jalur.