Effect of destination image Erna Andajani 2017
.4/4/20Jfl
Archives 1 Journal Economics & Business Atmajaya lndones1a
Register
Current
Archives
Login
About ...
Search
Home /
Arc hiV 1.96 then the relationship
is statistically significant. Model measurements (Table 1) has a value of Goodness-of-Fit that
meet, the measurement model worthy of further analysis. Before carrying out further analysis
first conducted an analysis of the Goodness-of-Fit measurement model. If the measurement
model has a value of Goodness-of-Fit that meet the measurement model worthy of further
analysis. Here is presented the value of Goodness-of-fit ofthe measurement model.
Table 1. Results of Suitability Test Measurement Model
No
Test match
CMIN/DF
GFI
RMSEA
TLVNNFI
CFI
iteria of Appropriateness
CMIN/DF $ 2
GFI ｾ＠ 0,90
RMSEA $ 0,08
ｔｌｉ
ｾ
ＰＬＹ＠
CFI > 0,90
Result
1,893
0,931
0,077
0,981
0,989
Description
Good fit
Good fit
Good fit
Good fit
Good fit
Profile of respondents in this study showed 53% of respondents women who've been to
watersport in Tanjung Benoa Bali. Most respondents aged 16-30 years with a percentage of
92.7%, age 31-45 years with a percentage of 7.3%. Based on Table 2 can be seen by
respondents descriptive variables. In Table 2 also seen loading value and validity of the test
results, realibility.
2017 Published by Atma Jaya Catholic University
E-JSSN 2549-5860 P-ISSN 2579-3128
I
38
Siane Carla eta/. I journal of EconomirJ & BuJinm, Vol. OJ No. OJ (April- 201 7} 034- 042
Table 2. Descriptive Variables, Values Loading, AVE and Reliability
No
Questions Item
Mean
Special attractive products
5,42
The natural beauty that is 5,35
attractive for tourists
Destination Image Variable
5,39
5,30
1
Cultural diversity
2
Diversity attractions
5,38
Overall quality is good
5,29
3
Perceived Quality Variable
5.32
1
No experience acquired rating
5,36
2
There are benefits gained when 5,42
travelers
Perceived Value Variable
5,32
1
Tourist attractions in accordance 5,34
with what is expected
2
Travelers feel satisfied while 5,44
visiting
Satisfaction Variable
5.39
Plan to re-visit
5,34
1
5,40
2
Maybe revisited
Revisit Intention Variable
5,39
Description ***: p < 0,1% or p < 0,001
Source: Data processed (2 0 16).
1
2
Loading AVE
Values
,612
0,782
Construct
ｒ･ｬｩ｡｢ｴｾ＠
ｄ･ｳ｣ｲｩｾｴｯｮ＠
1
59
Valid and
Reliable
0,783
0,847
0,869
0,867
,776
!95
Valid and
Reliable
0,796
,726
788
Valid and
Reliable
,779
'58
Valid and
Reliable
,769
'62
Valid and
Reliable
0,800
0,757
0,805
0,781
0,788
Table 2 shows that the structural model as a whole has a value that meets Goodnessof-Fit so that the analysis followed by testing the hypothesis. Structural analysis models
performed to test the effect of inter-variable or hypotheses.
Table 3. Structural Model Suitability Test Results
No.
Criteria of
Test match
ａｑｲｯｾｩ｡ｴ･ｮｳ＠
ｃｍｉｎＯｄｆｾＲ＠
1
2
3
4
CMIN/DF
GFI
RMSEA
GFI 2::0,90
TLIJNNFJ
ｔｌｉｾＰＬＹ＠
5
CFI
ｃｆｉｾ＠
ｒｍｓｅａｾＰＬＸ＠
0,90
Result
1,893
0,931
0,077
0,981
0,989
Description
Good fit
Good fit
Good fit
Good fit
Good fit
Hypothesis testing is done by looking at the value of the critical ratio. C.R value of the
visits is contained in the output regression weights. The hypothesis in this study supported
when the influence of a construct in other constructs that generate value C.R> 1.96 (with a
significance level of 5%). The estimate value at the output of the standardized regression
weights are used to determine the direction and strength of the relationship if the hypothesized
influence proved significant. The amount of influence between variables is done by looking at
2017 Published by Alma Jaya Catholic University
E-ISSN 2549-5860 P-ISSN 25 79-3/28
I
39
Siane Carla et al. I journal ofEconomicJ & Bmiru:ss, Vol. 01 No. OJ (April-2017) 034- 042
the value estimate of each track. The greater the value estimate shows that the· influence of
one variable with another variable increases. Table 4 is the result of hypothesis testing.
ＬＺｾＮｲ･＠
55 ·: 4 u ＢＧＺｾ＠
Cl"' .., _;: •• 4 J.fi
CC• :!..
t•l • ｾｓｩ＠
CVtN OF- · . .a.!-2
ｇｾﾷ
Ｍ ｩＺＢＧ＠
C•l• HS
T.I• ,N'
ｾﾷＺＮＡ
ﾷ Ｎ ﾷ ］ Ｍ Ｇ Ｍ ＮＬ＠
Figure 2. Structural Model
Source: Allameh (20 15)
Based on the results of hypothesis testing are presented in Table 4 it can be seen that
there are 10 research hypothesis that all have critical ratio with values> 1.96 and has a value
ofP-values
Archives 1 Journal Economics & Business Atmajaya lndones1a
Register
Current
Archives
Login
About ...
Search
Home /
Arc hiV 1.96 then the relationship
is statistically significant. Model measurements (Table 1) has a value of Goodness-of-Fit that
meet, the measurement model worthy of further analysis. Before carrying out further analysis
first conducted an analysis of the Goodness-of-Fit measurement model. If the measurement
model has a value of Goodness-of-Fit that meet the measurement model worthy of further
analysis. Here is presented the value of Goodness-of-fit ofthe measurement model.
Table 1. Results of Suitability Test Measurement Model
No
Test match
CMIN/DF
GFI
RMSEA
TLVNNFI
CFI
iteria of Appropriateness
CMIN/DF $ 2
GFI ｾ＠ 0,90
RMSEA $ 0,08
ｔｌｉ
ｾ
ＰＬＹ＠
CFI > 0,90
Result
1,893
0,931
0,077
0,981
0,989
Description
Good fit
Good fit
Good fit
Good fit
Good fit
Profile of respondents in this study showed 53% of respondents women who've been to
watersport in Tanjung Benoa Bali. Most respondents aged 16-30 years with a percentage of
92.7%, age 31-45 years with a percentage of 7.3%. Based on Table 2 can be seen by
respondents descriptive variables. In Table 2 also seen loading value and validity of the test
results, realibility.
2017 Published by Atma Jaya Catholic University
E-JSSN 2549-5860 P-ISSN 2579-3128
I
38
Siane Carla eta/. I journal of EconomirJ & BuJinm, Vol. OJ No. OJ (April- 201 7} 034- 042
Table 2. Descriptive Variables, Values Loading, AVE and Reliability
No
Questions Item
Mean
Special attractive products
5,42
The natural beauty that is 5,35
attractive for tourists
Destination Image Variable
5,39
5,30
1
Cultural diversity
2
Diversity attractions
5,38
Overall quality is good
5,29
3
Perceived Quality Variable
5.32
1
No experience acquired rating
5,36
2
There are benefits gained when 5,42
travelers
Perceived Value Variable
5,32
1
Tourist attractions in accordance 5,34
with what is expected
2
Travelers feel satisfied while 5,44
visiting
Satisfaction Variable
5.39
Plan to re-visit
5,34
1
5,40
2
Maybe revisited
Revisit Intention Variable
5,39
Description ***: p < 0,1% or p < 0,001
Source: Data processed (2 0 16).
1
2
Loading AVE
Values
,612
0,782
Construct
ｒ･ｬｩ｡｢ｴｾ＠
ｄ･ｳ｣ｲｩｾｴｯｮ＠
1
59
Valid and
Reliable
0,783
0,847
0,869
0,867
,776
!95
Valid and
Reliable
0,796
,726
788
Valid and
Reliable
,779
'58
Valid and
Reliable
,769
'62
Valid and
Reliable
0,800
0,757
0,805
0,781
0,788
Table 2 shows that the structural model as a whole has a value that meets Goodnessof-Fit so that the analysis followed by testing the hypothesis. Structural analysis models
performed to test the effect of inter-variable or hypotheses.
Table 3. Structural Model Suitability Test Results
No.
Criteria of
Test match
ａｑｲｯｾｩ｡ｴ･ｮｳ＠
ｃｍｉｎＯｄｆｾＲ＠
1
2
3
4
CMIN/DF
GFI
RMSEA
GFI 2::0,90
TLIJNNFJ
ｔｌｉｾＰＬＹ＠
5
CFI
ｃｆｉｾ＠
ｒｍｓｅａｾＰＬＸ＠
0,90
Result
1,893
0,931
0,077
0,981
0,989
Description
Good fit
Good fit
Good fit
Good fit
Good fit
Hypothesis testing is done by looking at the value of the critical ratio. C.R value of the
visits is contained in the output regression weights. The hypothesis in this study supported
when the influence of a construct in other constructs that generate value C.R> 1.96 (with a
significance level of 5%). The estimate value at the output of the standardized regression
weights are used to determine the direction and strength of the relationship if the hypothesized
influence proved significant. The amount of influence between variables is done by looking at
2017 Published by Alma Jaya Catholic University
E-ISSN 2549-5860 P-ISSN 25 79-3/28
I
39
Siane Carla et al. I journal ofEconomicJ & Bmiru:ss, Vol. 01 No. OJ (April-2017) 034- 042
the value estimate of each track. The greater the value estimate shows that the· influence of
one variable with another variable increases. Table 4 is the result of hypothesis testing.
ＬＺｾＮｲ･＠
55 ·: 4 u ＢＧＺｾ＠
Cl"' .., _;: •• 4 J.fi
CC• :!..
t•l • ｾｓｩ＠
CVtN OF- · . .a.!-2
ｇｾﾷ
Ｍ ｩＺＢＧ＠
C•l• HS
T.I• ,N'
ｾﾷＺＮＡ
ﾷ Ｎ ﾷ ］ Ｍ Ｇ Ｍ ＮＬ＠
Figure 2. Structural Model
Source: Allameh (20 15)
Based on the results of hypothesis testing are presented in Table 4 it can be seen that
there are 10 research hypothesis that all have critical ratio with values> 1.96 and has a value
ofP-values