Great lakes pgp babi brochure

PGP-BABI
Post Graduate Program in
Business Analytics & Business Intelligence

Critical SUCCESS FACTOR for Business
GAME CHANGER for your Career

c

BIG DATA.

BIGGER

OPPORTUNITY
MARKETING ANALYTICS
INDUSTRY (INDIA)
To grow to $1.2 BN USD by 2020
Indian Marketing Analytics Industry is
projected to grow from 200 million USD to
1.2 billion USD in 2020 at a CAGR of 25%.


RISK ANALYTICS
INDUSTRY (India)

25% CAGR
2020

To grow by 300%
Indian Risk Analytics Industry is expected
to grow to $2.5 billion by 2020 up from
$700 million in 2013 at a CAGR of 20%.

2013

2020

$2.5
Billion

2013


$200

$1.2

Million

Billion

INDUSTRY WISE EMPLOYMENT
OF ANALYTICS PROFESSIONALS
IN INDIA

$700
Million

49%

10%

IT/ITES


OTHERS

5x INCREASE IN JOBS
Supply in 2013

1%
BFSI
EMPLOYMENT
TREND

50,000

9%

Demand by 2015

2,50,000
Sources: NASSCOM, Mckinsey, Heidrick and Struggles


CONSULTING

15%
MARKETING

DEAN’S
MESSAGE

Padma Shri
Dr. Bala V. Balachandran
J L Kellogg Distinguished
Professor (Emeritus in
Service) of Accounting and
Information Management,
Northwestern University,
Illinois, USA
Founder & Dean, Great Lakes
Institute of Management

Great Lakes Institute of Management is

delighted to offer a one year Blended Program
(Classroom and Online) for working executives
to help them build managerial competencies in
the emerging critical area of Business Analytics
and Business Intelligence. This program blends
Academic Elegance with Business Relevance
and paves the way for decision making in the
midst of “big data” that bewilders business
managers by its sheer size and complexity.
This program embraces a variety of techniques
that can be used by companies to make
effective strategic decisions apart from
significantly improving performance in key
dimensions.
The art of modeling a business problem, then
finding the solution using analytics, and finally
successfully implementing the solution are the
hallmarks of this program.

“It is becoming imperative for

businesses to draw insights and
tangible actions from data. Business
Analytics and Business Intelligence
are
indispensable
for
today’s
managers and business leaders.”
The candidates pursuing this program can
expect to gain an overview of business
foundation and a comprehensive knowledge of
analytical techniques, with an applied industry
orientation designed for professionals interested
in a career in analytics.
Exhaustive coverage, Hands-on application,
Multi-domain industry exposure are the features
that make the Great Lakes’ Business Analytics
program your gateway to a successful analytics
career.


PROGRAM

BENEFITS

India's No. 1 Analytics Program
Great Lakes is one of the premier business schools in the country and
has been ranked within the top ten in the country by Outlook,
Business Today and Business India.
This program has been ranked No.1 by Analytics India Magazine and
No. 2 by Analytics Vidhya.

International Collaboration
The program is internationally recognized and is a dual certificate
program. The participants will get certification from Illinois Institute of
Technology, Chicago (USA) and also Great Lakes Institute of
Management.

Industry Relevant Curriculum
The curriculum combines Academic Elegance and Business Relevance
to facilitate the participants learn basics of management, followed by

analytical techniques and weaves them with applications for data
based decision making.

Innovative Pedagogy
The program creates a blended learning environment that causes
minimal disruption to work schedule. The classroom sessions are
followed up by online learning that keep your learning continuous,
self-paced and cumulative.

Hands On Exposure
An integral part of the learning experience is the use of Analytics tools
wherein the candidates get hands-on exposure to SAS, Tableau and R.

Corporate Partners
The program is designed, delivered and endorsed by leading
analytical, technology and consulting organizations. Our corporate
partners are involved in curriculum design, facilitating projects,
industry lectures and also suggesting pedagogical improvements.

PROGRAM


PEDAGOGY

Classroom Learning
The program consists of 230 hours of classroom sessions delivered by Great
Lakes faculty and industry professionals from the field of analytics. This
ensures that the program imbibes Great Lakes’ academic elegance and
Industry’s Business relevance, thereby providing the candidates with a
remarkable learning experience.

Online - Learning Management System
All candidates have access to the online LMS that hosts content (classroom
recordings, discussion forums, assignments, reading material) and live
webinars to enable the candidates continue their learning during off campus.
The LMS provides an innovative learning environment that encourages
collaborative approach between the candidates thus paving the way for
maximizing learning effectiveness.

Experiential Learning
This program is designed to transform candidates to business ready analytics

professionals through hands on experiential learning on relevant tools. This is
achieved through an experiential learning format wherein participants
practise exercises and assignments on software packages such as SAS, R and
Tableau.

Industry Perspective Lectures
This is an important component of the program that complements and
substantiates the learning with an applied orientation. The participants get
the opportunity to listen to eminent speakers from leading analytics
companies and assimilate the best practices discussed by them in their
lectures.

Capstone Project
All candidates would be pursuing an application oriented capstone project in
the field of Business Analytics. The project shall be mentored and evaluated
by faculty from Great Lakes or Industry. The project will be presented to the
faculty board as part of the requirement for successful completion of the
program.

Program Format

This program has about 340 hours of learning comprising 240 hours of
classroom learning and 100 hours of online/ off classroom. The calendar is
designed such that most classes are conducted on weekends and public
holidays, thereby causing minimal disruption to work schedule.

PROGRAM
CURRICULUM

Business Finance
Understanding and analyzing financial
statements
Ratio analysis as a tool to evaluate
performance
Profit planning and budgeting
Cash and receivables management

Introduction to
Analytics
Introduction to Analytics
Introduction to SAS
Introduction to R

Advanced Statistics
Basics of ANOVA, ANOVA with
interaction effects
Regression Analysis
Factor analysis

Statistical Methods
for Decision Making
Data collection, presentation and visuals,
measures of central tendency, dispersion
and correlation
Introduction to probability and distributions

Principal Component Analysis

Data Mining

Hypothesis testing and estimation

Clustering

Goodness of Fit, Test of independence

Decision Trees
Random Forest
Neural Networks

Marketing & CRM
Market segmentation, targeting and
positioning
RFM Analysis

Predictive Modeling 1

Customer lifetime value

Linear Regression

Marketing metrics for CRM

Logistic Regression
Discriminant analysis

*This is an indicative course list and may be revised from time to time.

Predictive Modeling 2
Time Series Forecasting, Moving Averages,
Smothing
End to end problem solving

Finance & Risk
Analytics
Market Risk
Credit risk
Prediction and Prevention of Fraud

Optimization
Techniques

Web & Social
Media Analytics

Linear programming and applications

Google Analytics

Integer and mixed integer programming and
applications

Campaign Analytics
Text Mining and Sentiment Analysis

Goal programming
Non-linear programming

Data Visualization
Data visualization using Tableau

Supply Chain &
Logistics Analytics
Supply Chain Management Overview

Big Data Analytics

Procurement Analytics
Logistics Analytics

Big Data Analytics

Marketing & Retail
Analytics
Pricing Analytics
Market Basket Analysis
Customer analytics and churn models

*This is an indicative course list and may be revised from time to time.

Capstone Project

Tools to be Covered
SAS | Tableau | R
Experiential Learning
Capstone Project | Case Studies | Assignments

A distinguishing feature of the pedagogy is the invaluable insights and exposure that participants
get from leading practitioners and senior industry executives. Organizations from which experts
have contributed to our lectures, projects and case studies include:

CAPSTONE

PROJECTS

5
Social Media
Analysis of Social Media Campaign by
AamAadmi Party using RapidMiner

6

1

Policy Evaluation
Evaluating the impact of ASHA
program in delivering health services to
women in rural areas

Financial & Social Media
Micro Blog Sentiment Analysis in
forecasting Stock Prices in NSE

7

2

Public Policy Analytics
Developing
Least
Cost
effective
intervention in primary schools

Telecom
Assess the revenue impact of a
proposed change in pricing plan

3

8

RFM & Market Basket Analysis for
female clientele for improving customer
response rates on cross-sell or up-sell
campaigns

Financial Risk Analytics
Using company fundamentals +
Market Valuation to determine
the right investment strategy in
the Indian Market

Financial Risk Analytics

9

Health Care
Lead generation using text analytics on
social data for a Healthcare insurance
company

4
Energy Analytics
Understand household consumption
patterns for electricity and water in
Qatar to estimate future energy
needs of each household

10

Machine Learning
Machine Data Analytics/ Analytics on
Data Produce by Internet of things

*This is an indicative list and mentions only some of the projects pursued by PGP-BABI candidates. Please note that the list of the projects may
vary from batch to batch.

FACULTY

Dr. Bala V. Balachandran

Dr. P. K. Viswanathan

Program Co-Director
Founder, Dean & Professor
Great Lakes
Ph.D, M.S (Carnegie Mellon)

Co-Director, Chennai
Professor – Analytics & Operations,
Great Lakes
Ph.D (Madras University),
MBA (FMS Delhi)

Dr. Bappaditya Mukhopadhyay

Dr. Himadri Das

Co-Director, Gurgaon
Professor – Analytics & Statistics,
Great Lakes
Ph.D (Indian Statistical Institute)

Professor – Business Intelligence,
Great Lakes
Ph.D (University of Virginia USA),
MBA (IIT Delhi)

Dr. Umashankar Venkatesh

Dr. Ahindra Chakrabarti

Professor - Marketing, Great Lakes
Ph.D (Vikram University),
MBA (Banaras Hindu University)

Dr. R. L. Shankar
Professor - Finance, Great Lakes
Ph.D ( EDHEC, Singapore),
MS (Carnegie Mellon University,
Pittsburg), B.Tech (IIT, Madras)

Professor - Finance & Accounting,
Great Lakes
Ph.D (University of Burdwan)

Dr. Sanjoy Sircar
Professor - Finance & Accounting,
Great Lakes
Ph.D (Temple University)

Dr. Vaidy Jayaraman
Prof. D. Sriram
Assistant Professor - Marketing,
Great Lakes
Pursuing FPM (XLRI, Jamshedpur),
MMS (BITS, Pilani), M Sc (BITS, Pilani)

Professor – Supply Chain
management, Great Lakes
Ph.D (Ohio State University, USA)

Dr. S. Bharadwaj
Professor - Marketing,Great Lakes
Ph.D (University of Maryland,USA)

INDUSTRY

GUESTS
Laxmi Narayan

Dr. V. Subramanian

Vice Chairman
Cognizant Technology Solutions

Vice President
Accenture

Mayur Datar

Sonjoy Roy Choudhury

Principal Data Scientist
Flipkart

Vice President
Evalueserve

Manish Chandra

Jaytu Sen Chaudhury

Senior Director, Product & Operations
Shopclues

Vice President
American Express

Vineet Baid

Damanpreet Kaur

Director, Operations & IT
Jabong

Sr. Business Analyst
Evalueserve

Shirish Singh
Marketing Planning & Analytics
Founder & CEO, Frmr.
Head Business, Century Link

Shailesh Ranjan

Kunal Jain

Titir Pal

Analytics & Intelligence
Analytics Vidhya

Director, Research & Analytics
Absolut Data

Suresh Krishna Swamy

Muthu Ramanujam

Director, Analytics
Cognizant Technology Solutions

Head, Retail Bank Finance Analytics
HSBC

Manu Chandra

Venkat Viswanathan

Co-Founder & Director
FN MathLogic Consulting

Chairman & Co-founder
Latent View

Director
Essex Lakes Group

......................................................................................



The Structure of the PGP-BABI program is very interesting, in
which learning happens both inside and outside the classroom.
- Mr. Lakshmi Narayan
Vice Chairman, Cognizant Technology Solutions

MEET THE

CLASS

The PGP-BABI class consists of professionals
across various industries, with a wide range
of experience across roles in technology,
consulting, analytics and marketing.

Work Experience Distribution
36
35

Industry Diversity

6%

Energy, E-commerce,
Retail & Hospitality

10%

25

(%) 20
15
10

Analytics, Automobile,
Healthcare & Manufacturing

5

19%

0

BFSI, Consulting & Telecom

29

30

Others

6%

35

2 -5

5 - 10

10+

(years)

59%
IT & Technology

The PGP-BABI class comes from some of the leading organizations. Some of their current
employees include:

STUDENTS’

SPEAK



“The choice of Great Learning program over several others was a simple decision as this program
allowed a blend of practical industry exposure and real life capstone project interspersed with
domain knowledge through eminent faculty members and industry guests alike. Moreover,
assignment led assessment approach and a very robust LMS provided was thoroughly a
rewarding experience.”
- Amit Madan
Country Manager,
Trans Technology India

“Thoroughly impressed with the PGP-BABI faculty of Great Lakes. Their extensive domain
knowledge, interpretation skills and eagerness to teach students with patience made the
learning altogether more fruitful.”
- Praveen Kumar V
System Analyst,
Cognizant

“I finally chose GL, being a blend of industry expertise and highly experienced teaching faculty.
It’s a reputed brand in the management space with a focus on practical and tie-ups with many
analytical firms. I did a compact yet quite powerful one-year course in Data Analytics. Of course,
placement assistance during and after course completion helped many candidates.”
- Vilas Wakale
Independent Consultant
Ministry of Home Affairs (Analytics Project)

“Capstone project during the program was a great learning experience and helped me
immensely during my statistical modeling projects.”
- Vishranth
Senior Business Analyst,
Fractal Analytics

Eligibility
ADMISSION

Applicants should have Bachelor’s Degree in
any discipline with a minimum of 50% aggregate
marks in graduation or equivalent and a
minimum of two years full-time post
qualification work experience.

DETAILS

Preference will be given to candidates with
Engineering, Mathematics, Statistics, and
Economics background. For applicants with
exceptional
qualification
and/or
industry
experience, a relaxation in the minimum
eligibility criteria may be considered.

Program Fees
Fee includes
CHENNAI

`4,65,000 + Service Tax
GURGAON

`3,95,000 + Service Tax
BENGALURU

`3,95,000 + Service Tax
HYDERABAD

`3,95,000 + Service Tax
MUMBAI

`3,95,000 + Service Tax
PUNE

`3,95,000 + Service Tax

Boarding +
Lodging
(Twin Sharing)

Learning
Material

Tuition Fee

LMS Access

Learning
Material

Lunch

Tuition Fee

LMS Access

Learning
Material

Lunch

Tuition Fee

LMS Access

Learning
Material

Lunch

Tuition Fee

LMS Access

Learning
Material

Lunch

Tuition Fee

LMS Access

Learning
Material

Lunch

Tuition Fee

LMS Access

Process
1

The faculty panel will review
all the applications and
shortlist candidates based
on their profiles.

2

The shortlisted candidates will
then be going through an
automated telephonic interview
round which will then be
reviewed by a faculty panel.

3

The admissions will be conducted
on a rolling basis and the
admission process shall be closed
once the requisite number of
candidates have taken admission
into the program.

PROGRAM

PARTNERS
Academic Partner

Great Lakes is one of India’s leading business schools with campuses in
Chennai and Gurgaon. Led by exceptional faculty, steered by an outstanding
advisory council, Great Lakes has been ranked within top 10 business schools
by Outlook, Business Today and Business India.

As Chicago’s only business school within a technological university, the
Illinois Institute of Technology Stuart School of Business offers bachelor’s,
master’s, doctoral, and non-degree programs, as well as graduate certificate
programs, dual-degree programs, and several interdisciplinary specializations.

Technology & Administration Partner
Great Learning is a technology enabled learning services platform that offers
a variety of online and blended learning programs in partnership with Great
Lakes Institute of Management, one of India’s leading business schools. It
undertakes all operations and technology related aspects of these programs
and has developed technology solutions to ensure high quality learning
outcomes to learners across India and abroad.

Bengaluru

Chennai

Mumbai

Gurgaon

Hyderabad

Pune

big
data
bigger opportunity
build a career in Analytics
PGP-BABI Contact
+91 87506 48238

pgpbabi@greatlearning.in