Penerapan Metode Weighted Product Model (WPM) dan Weighted Sum Model (WSM) dalam Penentuan Produk yang akan dipasarkan pada Online Shop

ABSTRAK

Perkembangan dunia IT (Information Technology) saat ini mempengaruhi berbagai
aspek kehidupan. Aspek kehidupan dalam memenuhi kebutuhan dan keinginan
konsumen sangat mempunyai pengaruh yang cukup besar. Produsen sering kali sulit
menentukan produk aksesoris handphone yang akan dipasarkan karena tidak
mengetahui secara spesifik keinginan dan kebutuhan konsumen. Proses penelitian
diawali dengan mengumpulkan kebutuhan sistem, perancangan sistem, proses
pembuatan sistem, serta proses pengujian. Untuk menentukan produk yang akan
dipasarkan digunakan metode Weighted Product Model (WPM) dan Weighted Sum
Model (WSM). Metode tersebut akan membantu produsen untuk memperoleh data

produk yang sesuai dengan keinginan konsumen berdasarkan kriteria produk yang
ditetapkan. Kriteria produk yang digunakan dalam menentukan produk yang akan
dipasarkan yaitu, merk, tipe, kecepatan, kapasitas dan harga. Hasil akhir sistem berupa
data nilai alternatif setiap kategori produk aksesoris handphone yaitu, headset, power
bank dan memory card. Nilai alternatif tersebut diharapkan dapat membantu produsen
dalam menentukan produk yang akan dipasarkan sesuai dengan keinginan dan
kebutuhan konsumen.

Kata Kunci : Sistem Pendukung Keputusan, Weighted Product Model (WPM),

Weighted Sum Model (WSM) dan Online Shop.

IMPLEMENTATION METHODS WEIGHTED PRODUCT MODEL (WPM)
AND WEIGHTED SUM MODEL (WSM) IN DETERMINING THE PRODUCT
WILL BE MARKETED IN ONLINE SHOP

ABSTRACT

The development of IT (Information Technology) currently affects many aspects of
life. Aspects of life in fulfilling the requirement and desires of consumers so have
considerable influence. Producers often difficult to determine which mobile phone
accessories products will be marketed because they do not know the specific desires
and requirement of consumers. The research process begins with collecting system
requirements, system design, system manufacturing process, as well as the testing
process. To determine which products will be marketed used method of Weighted
Product Model (WPM) and Weighted Sum Model (WSM). The method will help
producers to obtain product data in accordance with the desires of consumers based on
criteria specified product. Product criteria used in determining the product to be
marketed is the brand, type, speed, capacity and price. The final result of alternative
value systems in the form of data each product category mobile phone accessories are

a headset, power bank and memory card. The alternative value is expected to help
producers in determining which products will be marketed in accordance with the
desires and requirement of consumers.

Keywords : Decision Support Making, Weighted Product Model (WPM), Weighted
Sum Model (WSM) and Online Shop.