Tingkat Kepuasan Petani Mitra Tembakau Terhadap Program Kemitraan inggris

LEVEL OF SATISFACTION OF PARTNER TOBACCO
FARMERS TOWARDS PARTNERSHIP PROGRAM

(Case Study in PT. Alliance One Indonesia (AOI) District Proppo,
Regency, Pamekasan, West Java)

Moh. Rendi Kurniawan
135040101111108
Supervisor :
Prof. Dr.Ir. Sugiyanto, MS
Mas Ayu Ambayoen, SP., MS.i

AGICULTURE FACULTY
BRAWIJAYA UNIVERSITY
MALANG
2017

RESEARCH BACKGROUND
1

Partnerships

conducted
by PT. Alliance one indonesian tobacco farmers in
District Proppo since year 2016 still present problems

2

Partnership conducted by
PT. Alliance One Indonesian tobacco farmers there is still
a discrepancy between the contract of cooperation by the
two sides agreed upon

3

Tobacco farmers who do the partnership is still have a
problem  like a lack of capital, the market is not necessarily
the means of production and hardship

4

The

partnership that
has
been
conducted
PT. Alliance one Indonesia there
dissatisfied farmers in partnering and doesn’t
match expectations of farmers

5

The
lack
of response
from
PT Alliance One Indonesia  against
the complaints of
the
farmers

by

is

RESEARCH PROBLEM
1

How to form a partnership pattern are woven between
the tobacco farmers with PT. Alliance one Indonesia ?

2

How priority quality of service attributes-attribute core in
partnership between tobacco farmers with PT Alliance
One Indonesia ?

3

How characteristics of the tobacco farmer partnering with
PT. Alliance One Indonesia ?

4


What
is
the factors constraints farmers
in implementing partners in
partnership
with
PT.
Alliance one Indonesia ?

5

How level of satisfaction of the tobacco growers against
the programmatic partnerships with PT Alliance One
Indonesia ?

RESEARCH GOAL
1

To description form a partnership pattern are woven

between the tobacco farmers with PT. Alliance one
Indonesia

2

To description priority quality of service attributes-attribute
core in partnership between tobacco farmers with PT
Alliance One Indonesia

3

To description of characteristics of the tobacco farmer
partnering with PT. Alliance One Indonesia

4

To
analyze
in implementing partners in
Alliance one Indonesia 


5

To analyze of satisfaction of the tobacco growers against
the programmatic partnerships with PT Alliance One
Indonesia

the factors constraints farmers
partnership
with
PT.

RESEARCH FRAMEWORK
Tobacco
Farmers

-

-


-

Tangibles
Limitations of
capital
Limitations
of science
and
technology
The
limitations
the market
not always
 difficulty
of the means
of production

PT AOI

Partnership

Patterns
Service attri
butes
Reliabilit
Responsi
y
veness

constrain
ts 
Producti
on

tobacco far
mer factor

Assuranc
e

Empathy

-

characte
ristc
Income

level
of prosper
ity
of farmers

-

Age
Level of
education
long
cultivation
of peasants


METHODOLOGY
1

location of the research conducted in PT. Alliance One
Indonesia Districts, Proppo, Regency, Pamekasan,
East Java

2

Method
determination
sampling

3

Methods of Collecting Data : Primary
conducting interviews and questionnaires

4


Measurement scale use scale linkert Skor 1, 2, 3, 4

5

Methods of analysis : Qualitative, Importance
Analysis (IPA) and Customer Satisfaction Index (CSI)

of samples

:

Purposive

data by