Strategi Peningkatan Produktivitas Industri Kreatif Handycraft Upaya Pengelolaan Sumber Daya Berbasis Masyarakat.

(B. Ekonomi)
Strategi Peningkatan Produktivitas Industri Kreatif Handycraft Upaya Pengelolaan Sumber
Daya Berbasis Masyarakat
Keywords: entrepreneurship, management organization, marketing, production, and finance accounting
Seventi P, Ign.Sri; Agung, Mahastuti; Rahmawati; Handayani, Sarah Rum
Fakultas Ekonomi UNS, Penelitian, BOPTN UNS, Hibah Bersaing, 2012
Research and development aims to examine and develop models of training and teaching materials
(modules) that are required in the effort of improving the performance of their businesses. Training
needs analysis conducted with the concept entrepreneurship small business, namely the
implementation of management functions in the production, marketing, finance, management
organizations and entrepreneurial spirit of qualified small business. Training needs to develop a spirit of
entrepreneurship is 80% with the need include: leadership, self-motivation to become a man of learning
and results orientation in the business. Training needs for production handycraft activities is 100% with
the need include the administrative aspects of the production, quality control and production of
knowledge about workplace safety and health. Potential training needs to develop a financial
management business amounted to 83% with aspect needs include financial plan preparation, practical
healthy separation of personal paternity and business bookkeeping and practical for small business.
Potential training needs for marketing is 73%. The modul are been developed in this research are
entrepreneurship, handycraft bag from batik, and accounting.