Pengaruh Sponsorship Program TV X Factor Indonesia Season 2 Terhadap Brand Awareness OPPO Smartphone Pada Pengunjung Plaza Medan Fair Medan
DAFTAR PUSTAKA
Aaker, David A. 1996. Building Strong Brands, The Free Press, New York.
Aaker, David A. 1997. Manajemen Ekuitas Merek, Mitra Utama, Jakarta.
Blech, George E. Dan Michael A. Blech, 2007. Advertising and Promotion: An
Integrated Marketing Communication Prespective. 7th Edition. New
York:McGraw-Hill.
Jeffkins, Frank. 1997. Periklanan, Terjemahan Drs. Haris Munandar, Erlangga,
Jakarta.
Kotler, Philip dan Amstrong Gary. 2008. Prinsip-Prinsip Pemasaran Jilid 1
Edisi 12, Erlangga, Jakarta.
Kotler, Philip dan Amstrong Gary. 2008. Prinsip-Prinsip Pemasaran Jilid 2
Edisi 12, Erlangga, Jakarta.
Lamb, Charles W., Joseph F Hair, Carl McDaniel. 2001. Pemasaran (Oetarevia,
Penerjemah). Salemba Empat, Jakarta.
M.A, Morrisan. 2010. Periklanan: Komunikasi Pemasaran Terpadu Edisi
Pertama, Kencana, Jakarta.
Malhotra, Naresh K. 2007. Riset Pemasaran: Pendekatan Terapan (Soleh
Rusyadi Maryam, Penerjemah). Indeks Kelompok Gramedia, Jakarta.
Rangkuti, Freddy. 2002. The Power of Brands, PT. Gramedia Pustaka Utama,
Jakarta.
Shimp, Terence A. 2000. Periklanan Promosi Aspek Tambahan Komunikasi
Pemasaran Terpadu Edisi ke-5 Jilid 1, Erlangga, Jakarta.
Shimp, Terence A. 2000. Periklanan Promosi Aspek Tambahan Komunikasi
Pemasaran Terpadu Edisi ke-5 Jilid 2, Erlangga, Jakarta.
Simamora, Bilson. 2003. Aura Merek (7 Langkah Membangun Merek yang
Kuat). PT. Gramedia Pustaka Utama, Jakarta.
Situmorang, Syafrizal Helmi dan Lufti Muslich. 2014, Analisis Data untuk Riset
Manajemen dan Bisnis, USU PERS, Medan
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Bandung
81
Sugiyono. 2008.Metode Penelitian Kuantitatif dan Kualitatif, CV Alpabeta,
Bandung.
Supramono. 2003. Desain Proposal Penelitian Studi Pemasaran, Andi,
Yogyakarta
Tjiptono, Fandy. 2002. Strategi Pemasaran Edisi Kedua, Andi, Yogyakarta.
Thesis, Jurnal dan Skripsi :
Brown, Mark R., dkk. 2003.An Examination of the Effect of Sponsorship
Stimulion Consumer Perception of Concrete and Abstract Brand
Atributes, Jounal of Conference Proceedings Adeleide.
Chien, Pi-Hsuan M., dkk. 2005. A Teoritical Framework Analysis of Image
Transfer in Multiple Sponsorship, Journal of Advertising/Marketing
Communication Isues.
Dolge, Laura & Malin Marmbrandt. 2012. Creating Brand Awareness Through
Event Marketing: The Off-Field Competition of Sportswear Companies
in the Olympics, Journal of International Marketing.
Februarini, Chintya Ayu. 2012. Pengaruh Sponsorship Terhadap Brand
Awareness Djarum Super Mild: Studi Pada Event Jakarta
International Java Jazz Festival 2012, Skripsi. Universitas Indonesia.
Ganassali, Stephane. 2007. Impact of a Sponsorship Activity on the Brand Image
Perception within an International Context : the America’s Cup and
Louis Vuitton Case, Journal of Advertising.
Gina Nurwulan Kresnawati. 2008.Pengaruh Sponsorship terhadap Brand
Image pada Ouval Research, Skripsi.
Gwinner, Kevin P. & John Eaton. 1999.Building Brand Image Trough Event
Sponsorship : The Role of Image Transfer. Journal of Advertising.
Hye, Yoon Jung. 1999. Collegiate Sports Sponsorship and Brand Awareness.
West Virginia University.
Latham, Mark. 2007. Proxy Voting Brand Management, Journal of Investment
Management.Vol. 5 No. 1, pg. 79-90.
Speed, Richard and Peter Thompson. 2000. Determinant of Sport Sponsorship
Response. Journal of Academy of Marketing Science. Vol. 28 No. 2, pg.
226-238.
82
Stipp, Horst and Nicholas P. Schiavone. 1996. Modeling the Impact of Olympic
Sponsorship on Corporate Image. Journal of Advertising Research.
Vol. 36 No. 4, pg. 22-28
Situs Web :
Kompas, Tekno. 2014. Indonesia Pasar Smartphone Terbesar Di Asia Tenggara.
http://tekno.kompas.com/read/2014/06/15/1123361/indonesia.pasar.smartp
hone.terbesar.di.asia.tenggara(11 April 2015)
Kompas, Tekno. 2015 . Oppo R5 Iklankan Fast and Furious 7.
http://tekno.kompas.com/read/2015/03/27/17571077/Oppo.R5.Iklankan.Fa
st.and.Furious.7/
(11 April 2015)
Ponselmu. 2011. Asal Usul OPPO. http://ponselmu.com/mengetahui-asal-usuloppo/(11 April 2015)
Ramadha, Dhany. 2012. https://dhanyramadha.wordpress.com/2012/10/14/brandequity-brand-awareness-perceived-quality-dan-brand-loyalty/(Selasa, 20
Januari 2015)
Tempo. 2005. 53 Persen Pemirsa Nilai Iklan Televisi Membosankan.
http://www.tempo.co/read/news/2005/03/03/05657418/(11 April 2015)
83
Aaker, David A. 1996. Building Strong Brands, The Free Press, New York.
Aaker, David A. 1997. Manajemen Ekuitas Merek, Mitra Utama, Jakarta.
Blech, George E. Dan Michael A. Blech, 2007. Advertising and Promotion: An
Integrated Marketing Communication Prespective. 7th Edition. New
York:McGraw-Hill.
Jeffkins, Frank. 1997. Periklanan, Terjemahan Drs. Haris Munandar, Erlangga,
Jakarta.
Kotler, Philip dan Amstrong Gary. 2008. Prinsip-Prinsip Pemasaran Jilid 1
Edisi 12, Erlangga, Jakarta.
Kotler, Philip dan Amstrong Gary. 2008. Prinsip-Prinsip Pemasaran Jilid 2
Edisi 12, Erlangga, Jakarta.
Lamb, Charles W., Joseph F Hair, Carl McDaniel. 2001. Pemasaran (Oetarevia,
Penerjemah). Salemba Empat, Jakarta.
M.A, Morrisan. 2010. Periklanan: Komunikasi Pemasaran Terpadu Edisi
Pertama, Kencana, Jakarta.
Malhotra, Naresh K. 2007. Riset Pemasaran: Pendekatan Terapan (Soleh
Rusyadi Maryam, Penerjemah). Indeks Kelompok Gramedia, Jakarta.
Rangkuti, Freddy. 2002. The Power of Brands, PT. Gramedia Pustaka Utama,
Jakarta.
Shimp, Terence A. 2000. Periklanan Promosi Aspek Tambahan Komunikasi
Pemasaran Terpadu Edisi ke-5 Jilid 1, Erlangga, Jakarta.
Shimp, Terence A. 2000. Periklanan Promosi Aspek Tambahan Komunikasi
Pemasaran Terpadu Edisi ke-5 Jilid 2, Erlangga, Jakarta.
Simamora, Bilson. 2003. Aura Merek (7 Langkah Membangun Merek yang
Kuat). PT. Gramedia Pustaka Utama, Jakarta.
Situmorang, Syafrizal Helmi dan Lufti Muslich. 2014, Analisis Data untuk Riset
Manajemen dan Bisnis, USU PERS, Medan
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Bandung
81
Sugiyono. 2008.Metode Penelitian Kuantitatif dan Kualitatif, CV Alpabeta,
Bandung.
Supramono. 2003. Desain Proposal Penelitian Studi Pemasaran, Andi,
Yogyakarta
Tjiptono, Fandy. 2002. Strategi Pemasaran Edisi Kedua, Andi, Yogyakarta.
Thesis, Jurnal dan Skripsi :
Brown, Mark R., dkk. 2003.An Examination of the Effect of Sponsorship
Stimulion Consumer Perception of Concrete and Abstract Brand
Atributes, Jounal of Conference Proceedings Adeleide.
Chien, Pi-Hsuan M., dkk. 2005. A Teoritical Framework Analysis of Image
Transfer in Multiple Sponsorship, Journal of Advertising/Marketing
Communication Isues.
Dolge, Laura & Malin Marmbrandt. 2012. Creating Brand Awareness Through
Event Marketing: The Off-Field Competition of Sportswear Companies
in the Olympics, Journal of International Marketing.
Februarini, Chintya Ayu. 2012. Pengaruh Sponsorship Terhadap Brand
Awareness Djarum Super Mild: Studi Pada Event Jakarta
International Java Jazz Festival 2012, Skripsi. Universitas Indonesia.
Ganassali, Stephane. 2007. Impact of a Sponsorship Activity on the Brand Image
Perception within an International Context : the America’s Cup and
Louis Vuitton Case, Journal of Advertising.
Gina Nurwulan Kresnawati. 2008.Pengaruh Sponsorship terhadap Brand
Image pada Ouval Research, Skripsi.
Gwinner, Kevin P. & John Eaton. 1999.Building Brand Image Trough Event
Sponsorship : The Role of Image Transfer. Journal of Advertising.
Hye, Yoon Jung. 1999. Collegiate Sports Sponsorship and Brand Awareness.
West Virginia University.
Latham, Mark. 2007. Proxy Voting Brand Management, Journal of Investment
Management.Vol. 5 No. 1, pg. 79-90.
Speed, Richard and Peter Thompson. 2000. Determinant of Sport Sponsorship
Response. Journal of Academy of Marketing Science. Vol. 28 No. 2, pg.
226-238.
82
Stipp, Horst and Nicholas P. Schiavone. 1996. Modeling the Impact of Olympic
Sponsorship on Corporate Image. Journal of Advertising Research.
Vol. 36 No. 4, pg. 22-28
Situs Web :
Kompas, Tekno. 2014. Indonesia Pasar Smartphone Terbesar Di Asia Tenggara.
http://tekno.kompas.com/read/2014/06/15/1123361/indonesia.pasar.smartp
hone.terbesar.di.asia.tenggara(11 April 2015)
Kompas, Tekno. 2015 . Oppo R5 Iklankan Fast and Furious 7.
http://tekno.kompas.com/read/2015/03/27/17571077/Oppo.R5.Iklankan.Fa
st.and.Furious.7/
(11 April 2015)
Ponselmu. 2011. Asal Usul OPPO. http://ponselmu.com/mengetahui-asal-usuloppo/(11 April 2015)
Ramadha, Dhany. 2012. https://dhanyramadha.wordpress.com/2012/10/14/brandequity-brand-awareness-perceived-quality-dan-brand-loyalty/(Selasa, 20
Januari 2015)
Tempo. 2005. 53 Persen Pemirsa Nilai Iklan Televisi Membosankan.
http://www.tempo.co/read/news/2005/03/03/05657418/(11 April 2015)
83