ART H Ardian P, Georgius H, Lasmono TS Sayuran Segar dan Faktor Abstract

Permintaan Sayuran Segar dan Faktor yang Mempengaruhi di Supermarket Alpha Semarang (Hans A. Purnama, G. Hartono, Lasmono TS)

PERMINTAAN SAYURAN SEGAR DAN FAKTOR YANG MEMPENGARUHI
DI SUPERMARKET ALPHA SEMARANG
FRESH VEGETABLES DEMANDAND FACTORS
THAT INFLUENCE IN THE ALPHA SUPERMARKET SEMARANG
Hans Ardian Purnama1, Georgius Hartono2, Lasmono Tri Sunaryanto2
Diterima 10 Mei 2012, disetujui 31 Juli 2012

ABSTRACT
The goal of this research is to know the relationship between price perception, quality perception, family income, and place perception with vegetable deman. The descriptive method was used
in this research, while the data was collected using survey method. The 56 respondents were
selected among the consumers family wich buy vegetable at Alpha Supermarket, Semarang regency.
The results of this research indicated that on the whole there exists relationship between the
various variables including price perception, quality perception, place perception, and family
income, with vegetable demand gained using the Coob Douglas Deman function model, and
individually each variable having regression coefficients of : - 0,137; 0,117; - 0,0292; 0,00008
Keywords: Coob Douglas Deman function, vegetable, perception

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Alumni Fakultas Pertanian & Bisnis Universitas Kristen Satya Wacana
Dosen Fakultas Pertanian & Bisnis Universitas Kristen Satya Wacana, Jl. Diponegoro 52-60 Salatiga
email: georgius.hartono@yahoo.com

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