FAKTOR BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN MEMILIH RUMAH SAKIT UMUM SWASTA DI KOTA PADANG.
TAI'IOR SAURd\ PEMASARAN Y.{NC DI}ERTIMBAI:GIC{N
KONSTnIEh' DAI,AM KEPUTUSAN MNMILTq RUMTE SAKIT
l^ll1v SWASTA Dt KOTA PADANC
DETARTf, MtrN Tf, NDIDIIGN NASIOI\:AL
IEMA' CA PONELITIAN UNIVERSITASA]TDALAS
[{KTOR BAIRAIi PETfASAR{Ii YANG
DIIERTITIBANCI(AN I(oNSUIIIEN DALI T KEPUTUSAh'
\1tr TII-III RTMAH SAITII UMUNT SWASTA
", . "pF;p-" .d.*
- ;,e b ,r-
,.
."
D,
.&asruuld-;";i"
i- ,e ..fs
&istubr, pd6r Ic io!.oqrc
r 5. oo 'o od 1&'(
dpi$id .!d@€
Rqmrh
@ashe^
r-
d."drr,r.. ..
G j%). hd e)
mq! (r3
(3 6%), I r
,,
"; "
".tr.."co,.I"
^, o.I r ;. hoo6
jr),1d! c;d di&
.o
nrc5
de hdq o.,Lce 17 1%r.
d! 6tur d F4j,q
;
r)
{s
s*tr ei3 slnda edj@l
Fd !r!@F ke'e o Rqi$ $dr &Fr daiih feeL
slgtu
s$asr ntudr
jN F4 rer l@d
s
cB Pq tr&k Lqs6 tu
n"tsDM
DFntL.
u6o
ddd
teqr
emeffujqjhh6Eu{.!d
hu hkd nhq wq dF( ne;Lr
luceEe5$uelgir.ne]nhhE@e^
!q,"."r".
F.,-
ij$nh'gk^prcgotrFm!$€ii*
DdM
6!h!r MlMi AsnOslrDe
i.
" "e.".,
Beturor dn Fnibu.FoLrLai
a) tukf
.t..
eus Fn6{4 sr
$ta
!41 @e daq*?n
, P^D-;.'?*"".
bjo
dL
!b Frd- rdi(
F
mdiiu D drrr
,MqqduffhrtcuoFmigq}&gd'Fhbilhko6u4&hh
A&rM eluh
n{eopkofttgiFDalEe
eu
$sul
n{3Debr
scsDld bi63 idiLlb14!
"
erheq
&--,ns' (wd
ri6rr
rce
)
i " " '" "
c d,;,,. i
"i
.. ", 6.., r"" . "
-d@'''.8!dPalnu
oD-m4
'.h-diii;,i,
@;qi
iii.
!ii3ls4'dbwllolisbd&akD
r3d']!l'Fd'
"""
_"-" .3. ." s ".. ;. r
Fnsa6! I n e'hc nr ) Fn: dF
ar Didq. irkq e!ru Fh.;a6i {nskrhg D\ ) uas dllbko dan
b)
D e qnsd
Fns ne$*d
e
r
nunsNsdddkLEbldj
O
.
I'ETODI PEITTLITIA\
i r.eo44 d4
ebi
rlFk
aEoiii;qr
! rogh qku FEwlb rjlhi bo@ srF, r; tuo
ilcF,gnb
*
FEFhFv
vde F.toc }ow r0 r@
6l
DFd+QtroR!n]ist4
tuoir h!d&idi4ik
Jmbc|6i'nEiclldt5'\l'.fu'uFircL|]
\ m&' M! q.n4isPln*$'
rn;
l'.ft
;-
r;id
i!d,,r
sbtos
Rlns eh uB@ tx6)
Kqouok4i&ondut ndd{xr0
eLnpiaiRh:isdrLnu(!r)
r
{ae
M:d
s
di
N.n
Mr&
bue crn
.
;; ,..",.
t
TASIL D,{N PENTBAE 4S4 \
Pro'_
.k, r-e
kry"ridrLr, Lbhi.!e _tur
I!!!1". !qa!q6'iL R.F"de B-
j:ai
se sinersr
!nn-
i:tr4'F.gwi,$d4rolggesqas
irdr 6. kftkrftrir!6Fj&i &rdj!*ro Pek(i3s
!!i7. kruksn.r Rs.i(dri kd$
.od!!sbn!!h4ui&
rd did 7 !a kddd eh\a $baqiao L$r bcq
i!ndLFhruodEo6ulkhsFln4e9l
(61b
e@lhsrh ro
ndahhDeME'Proedu]ugdLg*uudlftigaisd!n9nL*5dd!k
*rr
olni) els Ldh ess &n o.r
d{nrq p!6 bnFnn : dLFrckr rcr e&e Enhr
ro),
b
Ner
6oihq vefr o"s)
n*! dF
dqdabo Miq! &a.
soid
"'."'."'..'.
:irei r (s0l DlnI\dddF4d
I uotur &Fr n jdabi rrsny: ii
rikq:trdldiLr
!Lq!4!!qss)
t@i
jt
rr!6{ij
0.d313
rld(
nntu; rdDq*bhuis5@E
trr ia' eLF"4l !o
r
E
erd6a*n b! srn6 nahk Lkor )
,- i" -",
Padl
**-"r
P:e hF"* Fi.." db.'hh.
lrdd ;,arFii
Deryhn
b6sq
h
d
x.-.-i , ""
.4sd!ruiuk.M'9,Foosi.tr[l
ji{h;&hn:j
siaE rxrtt c
;" "".' "" i" r..
P."&hFt$l"d-d,1.:b,i.."
dbh kDqbF +$B[5 (x])
lsltr)
rII trniia!).6' 'hei @E'o(xf)s@kDaopod
j
fi$ ri$ r&q $4 edk p* !tr ioeiu*r bd\a fts.
hnlnran &D n d kndr(Iir)stu
kF^ +$ s (r). ro. ax$ !rokf,u)
n!i5b
@s t)Ptnt4ror6q
--,iLh R".r $h, u."" $*'"
ti4nhir tt4a
Fnfi[tr3rfbn!]on&unkgu!tr
i Prdq Ht F, odui,Lrk. Ecs
di K
rrisom.
!r
suFio (rFn
lsrd
!$: eoa
r$a!d
'oE?i'
(iee:) ,v4rcru€r
(req)
iis
!.4
ar4'h-3?bn4
Lreer)
eina
@
d4
(r4r)Pcn4.tujr! fEr4,o\! rI36ur*
.outr(
{ Doii
(FeL)
\1'
MLGfi3
\t\
sE6s5
m
slor
n?J@@rol
s\zn991,lilK4cbh]fuMld
-,-,-.
t)1t61
Ptd.he 1k
rnc'-. csiLrEn irqt!)
lleen.
b6t !@cr
rDr$ i5!
4tdt b1qh4,
sd1
tt
;
.
:1 ttesi lErr F1nqjarq :n
&rh Lnne@tir tnn
iar(
fr s?n$r ( i 4t) fai4.ldbo
ca B{d (ieei)
tlees)
!1q1?&s
korc (Le!1
\s$r K 4hdB
nr M?,
hq.nor tuNet ArcB\ t.
llee.)
voMofrai.
f-!r€rq,
blhidt Pdv ldh4e:
h.@r w3r!
ueei)
Prcrtl
(
lr!6)
Dar
!r!
,L*s4 xr!
.wu{ B-"dq, t: ,4P\ oa
0et1 rErlJ Pflr€i'
R536i frldrr
!i\
( i
4r) ir54
fe'e'!l
LaLi (rreeiEnrn" !1srdF3I
r,n'1t1". tk^athitut'or )
lrEJt t?t@tru uad
i;. &d &; r".'rb" r,"".,
i5]:\c!!
KONSTnIEh' DAI,AM KEPUTUSAN MNMILTq RUMTE SAKIT
l^ll1v SWASTA Dt KOTA PADANC
DETARTf, MtrN Tf, NDIDIIGN NASIOI\:AL
IEMA' CA PONELITIAN UNIVERSITASA]TDALAS
[{KTOR BAIRAIi PETfASAR{Ii YANG
DIIERTITIBANCI(AN I(oNSUIIIEN DALI T KEPUTUSAh'
\1tr TII-III RTMAH SAITII UMUNT SWASTA
", . "pF;p-" .d.*
- ;,e b ,r-
,.
."
D,
.&asruuld-;";i"
i- ,e ..fs
&istubr, pd6r Ic io!.oqrc
r 5. oo 'o od 1&'(
dpi$id .!d@€
Rqmrh
@ashe^
r-
d."drr,r.. ..
G j%). hd e)
mq! (r3
(3 6%), I r
,,
"; "
".tr.."co,.I"
^, o.I r ;. hoo6
jr),1d! c;d di&
.o
nrc5
de hdq o.,Lce 17 1%r.
d! 6tur d F4j,q
;
r)
{s
s*tr ei3 slnda edj@l
Fd !r!@F ke'e o Rqi$ $dr &Fr daiih feeL
slgtu
s$asr ntudr
jN F4 rer l@d
s
cB Pq tr&k Lqs6 tu
n"tsDM
DFntL.
u6o
ddd
teqr
emeffujqjhh6Eu{.!d
hu hkd nhq wq dF( ne;Lr
luceEe5$uelgir.ne]nhhE@e^
!q,"."r".
F.,-
ij$nh'gk^prcgotrFm!$€ii*
DdM
6!h!r MlMi AsnOslrDe
i.
" "e.".,
Beturor dn Fnibu.FoLrLai
a) tukf
.t..
eus Fn6{4 sr
$ta
!41 @e daq*?n
, P^D-;.'?*"".
bjo
dL
!b Frd- rdi(
F
mdiiu D drrr
,MqqduffhrtcuoFmigq}&gd'Fhbilhko6u4&hh
A&rM eluh
n{eopkofttgiFDalEe
eu
$sul
n{3Debr
scsDld bi63 idiLlb14!
"
erheq
&--,ns' (wd
ri6rr
rce
)
i " " '" "
c d,;,,. i
"i
.. ", 6.., r"" . "
-d@'''.8!dPalnu
oD-m4
'.h-diii;,i,
@;qi
iii.
!ii3ls4'dbwllolisbd&akD
r3d']!l'Fd'
"""
_"-" .3. ." s ".. ;. r
Fnsa6! I n e'hc nr ) Fn: dF
ar Didq. irkq e!ru Fh.;a6i {nskrhg D\ ) uas dllbko dan
b)
D e qnsd
Fns ne$*d
e
r
nunsNsdddkLEbldj
O
.
I'ETODI PEITTLITIA\
i r.eo44 d4
ebi
rlFk
aEoiii;qr
! rogh qku FEwlb rjlhi bo@ srF, r; tuo
ilcF,gnb
*
FEFhFv
vde F.toc }ow r0 r@
6l
DFd+QtroR!n]ist4
tuoir h!d&idi4ik
Jmbc|6i'nEiclldt5'\l'.fu'uFircL|]
\ m&' M! q.n4isPln*$'
rn;
l'.ft
;-
r;id
i!d,,r
sbtos
Rlns eh uB@ tx6)
Kqouok4i&ondut ndd{xr0
eLnpiaiRh:isdrLnu(!r)
r
{ae
M:d
s
di
N.n
Mr&
bue crn
.
;; ,..",.
t
TASIL D,{N PENTBAE 4S4 \
Pro'_
.k, r-e
kry"ridrLr, Lbhi.!e _tur
I!!!1". !qa!q6'iL R.F"de B-
j:ai
se sinersr
!nn-
i:tr4'F.gwi,$d4rolggesqas
irdr 6. kftkrftrir!6Fj&i &rdj!*ro Pek(i3s
!!i7. kruksn.r Rs.i(dri kd$
.od!!sbn!!h4ui&
rd did 7 !a kddd eh\a $baqiao L$r bcq
i!ndLFhruodEo6ulkhsFln4e9l
(61b
e@lhsrh ro
ndahhDeME'Proedu]ugdLg*uudlftigaisd!n9nL*5dd!k
*rr
olni) els Ldh ess &n o.r
d{nrq p!6 bnFnn : dLFrckr rcr e&e Enhr
ro),
b
Ner
6oihq vefr o"s)
n*! dF
dqdabo Miq! &a.
soid
"'."'."'..'.
:irei r (s0l DlnI\dddF4d
I uotur &Fr n jdabi rrsny: ii
rikq:trdldiLr
!Lq!4!!qss)
t@i
jt
rr!6{ij
0.d313
rld(
nntu; rdDq*bhuis5@E
trr ia' eLF"4l !o
r
E
erd6a*n b! srn6 nahk Lkor )
,- i" -",
Padl
**-"r
P:e hF"* Fi.." db.'hh.
lrdd ;,arFii
Deryhn
b6sq
h
d
x.-.-i , ""
.4sd!ruiuk.M'9,Foosi.tr[l
ji{h;&hn:j
siaE rxrtt c
;" "".' "" i" r..
P."&hFt$l"d-d,1.:b,i.."
dbh kDqbF +$B[5 (x])
lsltr)
rII trniia!).6' 'hei @E'o(xf)s@kDaopod
j
fi$ ri$ r&q $4 edk p* !tr ioeiu*r bd\a fts.
hnlnran &D n d kndr(Iir)stu
kF^ +$ s (r). ro. ax$ !rokf,u)
n!i5b
@s t)Ptnt4ror6q
--,iLh R".r $h, u."" $*'"
ti4nhir tt4a
Fnfi[tr3rfbn!]on&unkgu!tr
i Prdq Ht F, odui,Lrk. Ecs
di K
rrisom.
!r
suFio (rFn
lsrd
!$: eoa
r$a!d
'oE?i'
(iee:) ,v4rcru€r
(req)
iis
!.4
ar4'h-3?bn4
Lreer)
eina
@
d4
(r4r)Pcn4.tujr! fEr4,o\! rI36ur*
.outr(
{ Doii
(FeL)
\1'
MLGfi3
\t\
sE6s5
m
slor
n?J@@rol
s\zn991,lilK4cbh]fuMld
-,-,-.
t)1t61
Ptd.he 1k
rnc'-. csiLrEn irqt!)
lleen.
b6t !@cr
rDr$ i5!
4tdt b1qh4,
sd1
tt
;
.
:1 ttesi lErr F1nqjarq :n
&rh Lnne@tir tnn
iar(
fr s?n$r ( i 4t) fai4.ldbo
ca B{d (ieei)
tlees)
!1q1?&s
korc (Le!1
\s$r K 4hdB
nr M?,
hq.nor tuNet ArcB\ t.
llee.)
voMofrai.
f-!r€rq,
blhidt Pdv ldh4e:
h.@r w3r!
ueei)
Prcrtl
(
lr!6)
Dar
!r!
,L*s4 xr!
.wu{ B-"dq, t: ,4P\ oa
0et1 rErlJ Pflr€i'
R536i frldrr
!i\
( i
4r) ir54
fe'e'!l
LaLi (rreeiEnrn" !1srdF3I
r,n'1t1". tk^athitut'or )
lrEJt t?t@tru uad
i;. &d &; r".'rb" r,"".,
i5]:\c!!