Pengaruh Country of Origin dan Persepsi Kualitas Terhadap Minat Beli (Survei Pada Mahasiswa i Fakultas Ilmu Sosial dan Ilmu Politik Uninversitas Sumatra Utara Pengguna Smartphone Xiaomi)
ABSTRAK
PENGARUH COUNTRY OF ORIGIN DAN PERSEPSI KUALITAS
TERHADAP MINAT BELI
(Survei Pada Mahasiswa/i Fakultas Ilmu Sosial dan Ilmu Politik Universitas
Sumatera Utara Pengguna Smartphone Xiaomi)
Nama
NIM
Program Studi
Fakultas
Dosen Pembimbing
: Starsia Septianda
: 130907104
: Ilmu Admnistrasi Niaga/Bisnis
: Ilmu Sosial dan Ilmu Politik
: Onan M. Siregar, S.Sos., M.Si.
Seiring dengan perkembangan teknologi dan internet saat ini, manusia telah
banyak menghasilkan berbagai macam produk yang dapat memenuhi kebutuhan
dan keinginan manusia, salah satunya adalah produk smartphone. Saat ini telah
banyak produk smartphone dengan merek yang beragam beredar di Indonesia.
Banyaknya merek smartphone ini, menuntut produsen berlomba-lomba untuk
menarik minat beli masyarakat Indonesia dengan menunjukkan label negara asal
(Country of Origin) dan persepsi kualitas dari produk tersebut. Hal ini
dikarenakan masyarakat Indonesia menyukai produk impor terutama produk dari
negara maju yang dianggap handal dalam menghasilkan produk dan memiliki
kualitas produk yang baik.
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dari
Country of Origin dan persepsi kualitas terhadap minat beli smartphone Xiaomi di
kalangan mahasiswa/i Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera
Utara.
Penelitian ini merupakan penelitian kuantitatif dengan pendekatan asosiatif.
Metode pengambilan sampel adalah purposive sampling dengan jumlah responden
sebanyak 100 orang responden. Metode analisis data yang digunakan adalah uji
instrumen, uji asumsi klasik analisis regresi berganda, uji analisis regresi
berganda, dan uji hipotesis. Pengujian dilakukan dengan menggunakan bantuan
software pengolah data statistik.
Berdasarkan hasil penelitian dapat disimpulkan bahwa tidak terdapat
pengaruh antara variabel Country of Origin terhadap minat beli, terdapat pengaruh
variabel persepsi kualitas terhadap minat beli dan terdapat pengaruh antara
variabel Country of Origin dan persepsi kualitas terhadap minat beli. Variabel
Country of Origin dan persepsi kualitas memberikan sebesar 57,9% sumbangan
pengaruh terhadap variabel minat beli.
Kata Kunci: Country of Origin, Persepsi Kualitas, Minat Beli
i
Universitas Sumatera Utara
ABSTRACT
THE INFLUENCE OF COUNTRY OF ORIGIN AND PERCEIVED
QUALITY ON INTEREST IN BUYING
(Survey On Student Faculty of Social Science and Political Science University
of North Sumatra Xiaomi Smartphone Users)
Name
College Student Number
Course Of Study
Faculty
Counseling Lecturer
: Starsia Septianda
: 130907104
: Business Administration Science
: Social and Political Sciences
: Onan M. Siregar, S. Sos., M.Si.
Along with the development of technology and the internet nowadays, man has
much produce a range of products that can meet the needs and desires of man,
one of which is the product of a smartphone. It currently has a lot of products
with diverse brands smartphone launched in Indonesia. The large number of
brands of this smartphone, demands manufacturers vying to attract the interest of
Indonesia buying by showing the label of the country of origin the perceived
quality of the product. This is because Indonesian community likes imported
products especially products from developed countries, which is considered
reliable in producing quality products and have good products.
This research aims to find out and analyze the influence of Country of Origin
and the perceived quality on interest in buying smartphone Xiaomi among
students Faculty of social and political science University of North Sumatra.
This research is quantitative research with the associative approach.
Sampling method was purposive sampling with a respondent's number of as many
as 100 people respondents. Methods of data analysis used is instruments test, the
classical assumptions of multiple regression analysis test, multiple regression
analysis test, and hypotheses test. Testing is carried out using the help of
statistical data processing software.
Based on the results of the study it can be concluded that there was no
influence among variable of Country of Origin on interest in buying, there are
influence among the variabel of perceived quality on interest in buying, there are
influences between variables of Country of Origin and perceived quality on
interest in buying. The variables of Country of Origin and the perceived quality
providing influence donations of 57.9% to variable of interest in buying.
Keywords: Country of Origin, Perceived Quality, Interest in Buying
ii
Universitas Sumatera Utara
PENGARUH COUNTRY OF ORIGIN DAN PERSEPSI KUALITAS
TERHADAP MINAT BELI
(Survei Pada Mahasiswa/i Fakultas Ilmu Sosial dan Ilmu Politik Universitas
Sumatera Utara Pengguna Smartphone Xiaomi)
Nama
NIM
Program Studi
Fakultas
Dosen Pembimbing
: Starsia Septianda
: 130907104
: Ilmu Admnistrasi Niaga/Bisnis
: Ilmu Sosial dan Ilmu Politik
: Onan M. Siregar, S.Sos., M.Si.
Seiring dengan perkembangan teknologi dan internet saat ini, manusia telah
banyak menghasilkan berbagai macam produk yang dapat memenuhi kebutuhan
dan keinginan manusia, salah satunya adalah produk smartphone. Saat ini telah
banyak produk smartphone dengan merek yang beragam beredar di Indonesia.
Banyaknya merek smartphone ini, menuntut produsen berlomba-lomba untuk
menarik minat beli masyarakat Indonesia dengan menunjukkan label negara asal
(Country of Origin) dan persepsi kualitas dari produk tersebut. Hal ini
dikarenakan masyarakat Indonesia menyukai produk impor terutama produk dari
negara maju yang dianggap handal dalam menghasilkan produk dan memiliki
kualitas produk yang baik.
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dari
Country of Origin dan persepsi kualitas terhadap minat beli smartphone Xiaomi di
kalangan mahasiswa/i Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera
Utara.
Penelitian ini merupakan penelitian kuantitatif dengan pendekatan asosiatif.
Metode pengambilan sampel adalah purposive sampling dengan jumlah responden
sebanyak 100 orang responden. Metode analisis data yang digunakan adalah uji
instrumen, uji asumsi klasik analisis regresi berganda, uji analisis regresi
berganda, dan uji hipotesis. Pengujian dilakukan dengan menggunakan bantuan
software pengolah data statistik.
Berdasarkan hasil penelitian dapat disimpulkan bahwa tidak terdapat
pengaruh antara variabel Country of Origin terhadap minat beli, terdapat pengaruh
variabel persepsi kualitas terhadap minat beli dan terdapat pengaruh antara
variabel Country of Origin dan persepsi kualitas terhadap minat beli. Variabel
Country of Origin dan persepsi kualitas memberikan sebesar 57,9% sumbangan
pengaruh terhadap variabel minat beli.
Kata Kunci: Country of Origin, Persepsi Kualitas, Minat Beli
i
Universitas Sumatera Utara
ABSTRACT
THE INFLUENCE OF COUNTRY OF ORIGIN AND PERCEIVED
QUALITY ON INTEREST IN BUYING
(Survey On Student Faculty of Social Science and Political Science University
of North Sumatra Xiaomi Smartphone Users)
Name
College Student Number
Course Of Study
Faculty
Counseling Lecturer
: Starsia Septianda
: 130907104
: Business Administration Science
: Social and Political Sciences
: Onan M. Siregar, S. Sos., M.Si.
Along with the development of technology and the internet nowadays, man has
much produce a range of products that can meet the needs and desires of man,
one of which is the product of a smartphone. It currently has a lot of products
with diverse brands smartphone launched in Indonesia. The large number of
brands of this smartphone, demands manufacturers vying to attract the interest of
Indonesia buying by showing the label of the country of origin the perceived
quality of the product. This is because Indonesian community likes imported
products especially products from developed countries, which is considered
reliable in producing quality products and have good products.
This research aims to find out and analyze the influence of Country of Origin
and the perceived quality on interest in buying smartphone Xiaomi among
students Faculty of social and political science University of North Sumatra.
This research is quantitative research with the associative approach.
Sampling method was purposive sampling with a respondent's number of as many
as 100 people respondents. Methods of data analysis used is instruments test, the
classical assumptions of multiple regression analysis test, multiple regression
analysis test, and hypotheses test. Testing is carried out using the help of
statistical data processing software.
Based on the results of the study it can be concluded that there was no
influence among variable of Country of Origin on interest in buying, there are
influence among the variabel of perceived quality on interest in buying, there are
influences between variables of Country of Origin and perceived quality on
interest in buying. The variables of Country of Origin and the perceived quality
providing influence donations of 57.9% to variable of interest in buying.
Keywords: Country of Origin, Perceived Quality, Interest in Buying
ii
Universitas Sumatera Utara