S ING 0900958 Bibliography
DAFTAR PUSTAKA
Aaker. David A., 2008, Strategic Market Management, Eight Edition, The Wiley
Biicentennial-Knowledge for Generation.
Albert Kurniawan.2010. Belajar Mudah SPSS Untuk Pemula . Yogyakarta: Mediakom.
Ali, Mohammad. 1985. Penelitian Kependidikan Prosedur dan Strategi, AngkasaBandung,
Bandung,
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif, Jakarta : Grasindo.
Buchari Alma.2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung: Alfabeta
Cravens, David W, 2003, Pemasaran Strategis, Erlangga, Jakarta.
Darmadi Durianto, dkk. 2004, Strategi Penakluk Pasar Melalui Riset Ekuitas dan Perilaku
Merek, Jakarta: PT. Gramedia Pustaka Utama.
Dennis A. Pitta dan Lea Prevel Katsanis, Tahun 1995 dalam jurnal “Understanding brand
equity for successful brand extension” Journal of Consumer Marketing Vol. 12 No. 4
Husein Umar, 2003, Metode Riset Bisnis. Jakarta: PT Gramedia Pustaka Utama.
___________, 2008, Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
Hosseini, Seyed Mohsen. 2012. The influence of line extension strategy on customer-based
brand equity. Trends in Advanced Science and Engineering TASE 5(1) 46-59. (ISSN:
2251-6557)
Jean Boisvert and Nick J. Ashill. 2011. How brand innovativeness and quality impact attitude
toward new service line extensions: the moderating role of consumer involvement.
Journal of Services Marketing 25/7 (2011) 517–527
Kamus besar bahasa Indonesia. 2002. Jakarta. Grafika Offset
Kerin, Roger.A, 2007, Strategic Marketing Problem. Person International edition, Singapore:
Prentice Hall.
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management Fourtheenth Edition.
Pearson Education, Inc.
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Kotler, Philip. Garry Amstrong. 2008. Marketing: an Introduction. Eight Edition. New
Jersey: Pearson prentice hall.
_________________________. 2012. Principles of marketing Fourtheenth Edition. New
Jersey: Pearson Education, Inc
_________________________. 2013. Principles of marketing Fourtheenth Edition. New
Jersey: Pearson Education, Inc
Nancy Giddens ag extension marketing specialist dalam jurnal “ag decision maker ” Missouri
Value-adeed Development Center, University of Missouri Tahun 2002 Jurnal Petra
Christian University Library.
Naresh K, Maholtra. 2009. Basic Marketing Reaserch. 3 Edition. New Jersey: Printice Hall.
United Stated of America
________________. 2010. Basic Marketing Reaserch. 6 Edition. New Jersey: Printice Hall,
United Stated of America.
Pi-Chuan Sun. 2010. Differentiating high involved product by trivial attributes for product
line extension strategy. European Journal of Marketing Vol. 44 No. 11/12, 2010 pp.
1557-1575.
Rangkuti, Freddy. 2004. The Power of Brands, Jakarta: PT. Gramedia Pustaka Utama.
Saladin, Djaslim. 2005. Manajemen Pemasaran. Bandung: PT. Refika Aditama.
Shantini Munthree, Geoff Bick and Russell Abratt. 2006. A framework for brand
revitalization through an upscale line extension. Journal of Product & Brand
Management 15/3 (2006) 157–167.
Sugiyono.2008. Metode Penelitian Bisnis. Cetakan kedua belas 2008. Bandung: Alfabeta.
________.2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
________.2010. Metode Penelitian Bisnis. Bandung: Alfabeta.
________.2011. Metode Penelitian Bisnis. Bandung: Alfabeta.
________.2012. Metode Penelitian Pendidikan. Bandung: Alfabeta.
Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan Praktis. Jakarta :Rineka
Cipta
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
________________. 2009, Prosedur Penelitian Suatu Pendekatan Praktis. Yogyakarta: Bina
Aksara
________________. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta
Tim Ambler, Chris Styles. 1997. Brand development versus new product development:
toward a process model of extension decisions. Journal Of Product & Brand
Management Vol. 6 No. 4, 1997 Pp. 222-234 © Mcb University Press.
Tjiptono Fandy. 2008. Strategi Pemasaran, edisi ketiga. Yogyakarta: Andi.
____________. Gregorius Chandra dan Dadi Adriana. 2008. Pemasaran Strategik,
Yogyakarta: Andi.
Uma Sekaran, 2009, Research Methods for Business: A Skill Building Approach. John Wiley
& Sons, Limited Academic Internet Publishers Incorporated.
Victoria Blomquist, Rikard Holm Tahun 2004 dalam jurnal Line Extension From a
Customer’s Perspective Departement of Administration business and social science,
Division of industrial marketing and e-commerce.
Wheeler, Alina. 2009. Designing Brand Identity: A Complete Guide to Creating, Building,
and Maintaining Strong Brand, Philadelphia. Whiley.
Literatur Majalah
SWA 15/XXVII/18-27 Juli 2011
SWA 20/XXVIII/20 September-03 Oktober 2012
SWA 24/8-21 November 2012
Internet
http://www.kaskus.us diakses januari 2013
http://www.kemenperin.go.id diakses januari 2013
http://www.sosro.com diakses januari 2013
http://www.topbrand-award.com diakses juli 2013
http://www.indonesianconsume.blogspot.com diakses september 2013
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
http://www.facebook.com/fruitteasosroID/info
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Aaker. David A., 2008, Strategic Market Management, Eight Edition, The Wiley
Biicentennial-Knowledge for Generation.
Albert Kurniawan.2010. Belajar Mudah SPSS Untuk Pemula . Yogyakarta: Mediakom.
Ali, Mohammad. 1985. Penelitian Kependidikan Prosedur dan Strategi, AngkasaBandung,
Bandung,
Asep Hermawan. 2009. Penelitian Bisnis Paradigma Kuantitatif, Jakarta : Grasindo.
Buchari Alma.2008. Manajemen Pemasaran dan Pemasaran Jasa . Bandung: Alfabeta
Cravens, David W, 2003, Pemasaran Strategis, Erlangga, Jakarta.
Darmadi Durianto, dkk. 2004, Strategi Penakluk Pasar Melalui Riset Ekuitas dan Perilaku
Merek, Jakarta: PT. Gramedia Pustaka Utama.
Dennis A. Pitta dan Lea Prevel Katsanis, Tahun 1995 dalam jurnal “Understanding brand
equity for successful brand extension” Journal of Consumer Marketing Vol. 12 No. 4
Husein Umar, 2003, Metode Riset Bisnis. Jakarta: PT Gramedia Pustaka Utama.
___________, 2008, Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
Hosseini, Seyed Mohsen. 2012. The influence of line extension strategy on customer-based
brand equity. Trends in Advanced Science and Engineering TASE 5(1) 46-59. (ISSN:
2251-6557)
Jean Boisvert and Nick J. Ashill. 2011. How brand innovativeness and quality impact attitude
toward new service line extensions: the moderating role of consumer involvement.
Journal of Services Marketing 25/7 (2011) 517–527
Kamus besar bahasa Indonesia. 2002. Jakarta. Grafika Offset
Kerin, Roger.A, 2007, Strategic Marketing Problem. Person International edition, Singapore:
Prentice Hall.
Kotler, Philip dan Kevin Lane Keller. 2012. Marketing Management Fourtheenth Edition.
Pearson Education, Inc.
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Kotler, Philip. Garry Amstrong. 2008. Marketing: an Introduction. Eight Edition. New
Jersey: Pearson prentice hall.
_________________________. 2012. Principles of marketing Fourtheenth Edition. New
Jersey: Pearson Education, Inc
_________________________. 2013. Principles of marketing Fourtheenth Edition. New
Jersey: Pearson Education, Inc
Nancy Giddens ag extension marketing specialist dalam jurnal “ag decision maker ” Missouri
Value-adeed Development Center, University of Missouri Tahun 2002 Jurnal Petra
Christian University Library.
Naresh K, Maholtra. 2009. Basic Marketing Reaserch. 3 Edition. New Jersey: Printice Hall.
United Stated of America
________________. 2010. Basic Marketing Reaserch. 6 Edition. New Jersey: Printice Hall,
United Stated of America.
Pi-Chuan Sun. 2010. Differentiating high involved product by trivial attributes for product
line extension strategy. European Journal of Marketing Vol. 44 No. 11/12, 2010 pp.
1557-1575.
Rangkuti, Freddy. 2004. The Power of Brands, Jakarta: PT. Gramedia Pustaka Utama.
Saladin, Djaslim. 2005. Manajemen Pemasaran. Bandung: PT. Refika Aditama.
Shantini Munthree, Geoff Bick and Russell Abratt. 2006. A framework for brand
revitalization through an upscale line extension. Journal of Product & Brand
Management 15/3 (2006) 157–167.
Sugiyono.2008. Metode Penelitian Bisnis. Cetakan kedua belas 2008. Bandung: Alfabeta.
________.2009. Metode Penelitian Bisnis. Bandung: Alfabeta.
________.2010. Metode Penelitian Bisnis. Bandung: Alfabeta.
________.2011. Metode Penelitian Bisnis. Bandung: Alfabeta.
________.2012. Metode Penelitian Pendidikan. Bandung: Alfabeta.
Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan Praktis. Jakarta :Rineka
Cipta
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
________________. 2009, Prosedur Penelitian Suatu Pendekatan Praktis. Yogyakarta: Bina
Aksara
________________. 2010. Prosedur Penelitian. Jakarta: Rineka Cipta
Tim Ambler, Chris Styles. 1997. Brand development versus new product development:
toward a process model of extension decisions. Journal Of Product & Brand
Management Vol. 6 No. 4, 1997 Pp. 222-234 © Mcb University Press.
Tjiptono Fandy. 2008. Strategi Pemasaran, edisi ketiga. Yogyakarta: Andi.
____________. Gregorius Chandra dan Dadi Adriana. 2008. Pemasaran Strategik,
Yogyakarta: Andi.
Uma Sekaran, 2009, Research Methods for Business: A Skill Building Approach. John Wiley
& Sons, Limited Academic Internet Publishers Incorporated.
Victoria Blomquist, Rikard Holm Tahun 2004 dalam jurnal Line Extension From a
Customer’s Perspective Departement of Administration business and social science,
Division of industrial marketing and e-commerce.
Wheeler, Alina. 2009. Designing Brand Identity: A Complete Guide to Creating, Building,
and Maintaining Strong Brand, Philadelphia. Whiley.
Literatur Majalah
SWA 15/XXVII/18-27 Juli 2011
SWA 20/XXVIII/20 September-03 Oktober 2012
SWA 24/8-21 November 2012
Internet
http://www.kaskus.us diakses januari 2013
http://www.kemenperin.go.id diakses januari 2013
http://www.sosro.com diakses januari 2013
http://www.topbrand-award.com diakses juli 2013
http://www.indonesianconsume.blogspot.com diakses september 2013
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
http://www.facebook.com/fruitteasosroID/info
Hilman krismansah, 2014
Pengaruh line extension terhadap brand equity pada produk minuman teh dalam kemasan siap saji merek
fruit tea
(survey pada komunitas fanpage fruit tea di facebook)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu