S MBS 1001209 Bibliography
DAFTAR PUSTAKA
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih Bahasa oleh Aris
Ananda. Jakarta: Mitra Utama
Al-Dmour, Hani, et al. 2013. The Effect of Services Marketing Mix Elements on
Customer-Based Brand Equity: An Empirical Study on Mobile Telecom
Service Recipients in Jordan. International Journal of Business and
Management; Vol. 8, No. 11; 2013: Canadian Center of Science and
Education
Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran
Anggraeni, Wiji. 2013. Pengaruh Program Promosi melalui Above The Line
terhadap Ekuitas Merek Clear . Bandung: Universitas Pendidikan Indonesia
Angraini, Dinna Dea. 2013. Pengaruh Bauran Promosi terhadap Keputusan
Pembelian Jeans Cardinal. Bandung: Universitas Pendidikan Indonesia
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta:Bina Aksara
Berenson, Mark L et.al. 2012. Basic Business Statistics Concept and Aplication
12th Edition : Prentice Hall
Christina Sagala, et al. 2014. Influence of Promotional Mix and Price on
Customer Buying Decision toward Fast Food sector . International Journal
of Scientific and Research Publications, Volume 4, Issue 1, January 2014
Creswell, John W., alih bahasa oleh Achmad Fawaid. 2012. Research Design:
Pendekatan Kualitatif, Kuantitatif, dan Mixed . Yogyakarta: Pustaka Pelajar
Cui, Wenbo. 2011. Creating Consumer-Based Brand Equity In The Chinese
Sports Shoes Market: Measurement, Challenges And Opportunities . Thesis
of Master Science in International Marketing: Aalborg University
Dapi. Belinda Chiedza. 2012. Integrated Marketing Communication as the Key
Component to Building Customer Based Brand Equity. University Of
Kwazulu-Natal
Fachmi, Muchammad. 2009. Pengaruh Customer Based Brand Equity terhadap
Customer Loyalty. Malang: Universitas Negeri Malang.
Fill, C. 2011. Essentials Of Marketing Communications. Essex: Pearson
Education
Ghozali, Imam. 2008. Model Persamaan Struktural Konsep dan Aplikasi dengan
program AMOS 16.0. Semarang: Badan Penerbit Universitas Diponegoro.
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
187
Haider, Irfan. 2014. Impact of Publicity and Sponsorship on Customer Based
Brand Equity. International Journal of Research (IJR) Vol-1, Issue-7,
August 2014 ISSN 2348-6848
Herdiana, Dian. 2013. Pengaruh Viral Marketing terhadap Ekuitas Merek Nokia .
Bandung: Universitas Pendidikan Indonesia
Jackson, Sherri L. 2012. Research Methods and Statistics: A critical Thinking
Approach 4th Edition. California: Cengage Learning
Karunanithy, M and S. Sivesan. 2013. An Empirical Study on the Promotional
Mix and Brand Equity: Mobile Service Provider . Industrial Engineering
Letter: Journal of IISTE Organization
Keller, Kevin Lane. 2009. Building Strong Brands In A Modern Marketing
Communications Environment. Journal of Marketing Communications Vol.
15, Nos. 2–3, April–July 2009, 139–155
_______________. 2013. Strategic Brand Management Fifth Edition. United
States of America: Pearson Education.
Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management Thirteenth.
United States of America: Pearson Education.
_____________________________. 2013. Marketing Management Fourteenth.
United States of America: Pearson Education.
Kusnendi, MS. 2008. Model-model Persamaan Struktural. Bandung: Alfabeta
Malhotra, K. Naresh. 2009. Riset Pemasaran Pendekatan Terapan. Jilid 1.
Jakarta: PT. Indeks.
________________. 2010. Basic Marketing Research 3thEdition. New Jersey:
Prentice Hall.
McNeil, Ruth. 2005. Business to Business Market Research “Understanding and
Measuring Business Markets”. Kogan Page. London and Streling, VA.
Mislaugh. John. 2005. A Conceptual Definition of Direct Marketing. Journal of
Direct Marketing Vol. 6
Mubushar, Muhammad, et al. 2013. The Effect of Integrated Marketing
Communication on Customer Based Brand Equity with Mediating Role of
Corporate Reputation in Cellular Industry of Pakistan . Global Journal of
Management and Business Research Marketing Volume 13 Issue 6 Version
1.0 Year 2013
Natemeyer, richard G. et al. 2004. Developing and Validating Measures of Facets
of CBBE. Journal of Business Research. 57, 209-224.
Naz, Fatima. 2014. Word of Mouth and Its Impact on Marketing . International
Journal of Scientific and Research Publications, Volume 4, Issue 1, January
2014 1
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
188
Novianti, Syifaa. 2013. Pengaruh Customer-Based Brand Equity for Tourism
Destination (CBBETD) Kota Bandung sebagai Destinasi Wisata Belanja
terhadap Proses Keputusan Berkunjung Wisatawan Malaysia. Bandung:
Universitas Pendidikan Indonesia
O’Leary, S. Dan Sheehan, K. 2008. Building Buzz to Beat the bi Boys Word-ofMouth Marketing for Small Businesses. United States of America: Praeger
Publisher , Greenwood Publishing Group, Inc
Ouwersloot, H. and Duncan, T. 2008. Integrated Marketing Communications.
United Kingdom. McGraw-Hill Education.
Oyedeji, Tayo A. 2010. The Credible Brand Model: The Effects of Ideological
Congruency and Customer-Based Brand Equity on News Credibility.
American Behavioral Scientist 54(2) 83 –99: SAGE Publications
Rathod, Harishchandra Singh. 2014. Product and Brand Association Mapping
Using Projective Technique: Study of Tata Nano in Ahmedabad . Paripex:
Indian Journal of Research. Volume : 3 | Issue : 2 | Feb 2014
Ratih, Hurriyati. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Bandung:
Alfabeta
Reid, M., Luxton, S. & Mavondo, F. 2005. The Relationship between Integrated
Marketing Communication, Market Orientation, and Brand Orientation .
Journal of Advertising, Vol. 34, No. 4, pp. 11-23
Reinold, T. and Tropp, J. 2012. Integrated marketing communications: How can
we measure its effectiveness? Journal of Marketing Communications, 18 (2)
pp. 113-132.
Santoso,Singgih. 2011. Structural Equation Modelling, Konsep dan Aplikasi
dengan AMOS 18.0. Jakarta: PT. Elex Media Komputindo
Schiffman, Leon G. Leslie Lazer Kanuk. 2010. Consumer Behavior . New Jersey:
Pearson Prentice Hall.
Shimp, Terence A. 2010. Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications 8th Edition. Canada: Nelson Education, Ltd.
Siswoyo, Haryono. 2012. Structural Equation Modelling untuk Penelitian
Manajemen Menggunakan AMOS 18.00. Bekasi: PT. Intermedia Personalia
Utama.
Sri, Murtiasih. 2013. How Word of Mouth Influence Brand Equity for Automotive
Products in Indonesia . Procedia - Social and Behavioral Sciences 81 (2013)
40 – 44
Sriyanto. 2014. Pengaruh Pola Asuh, Lingkungan Sekolah, Persepsi Peserta
Didik tentang Pembelajaran Ilmu Pengetahuan Sosial, dan Media Massa
terhadap Perilaku Asertif dan Kecenderungan Kenakalan Remaja pada
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
189
Peserta Didik Sekolah Menengah Pertama Negeri Jawa Barat. Bandung:
Universitas Pendidikan Indonesia
Stangor, Charles. 2011. Research Method for Behavioral Science. Wadsworth:
Cengage Learning
Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta
Surakhmad, Winarmo. 1998. Metode Penelitian Sosial. Bandung: PT Remaja
Rosdakarya
_______ . 2014. Metode Penelitian Kombinasi. Bandung: Alfabeta
Tan, Teck Win. 2012. Customer-Based Brand Equity in Service Shop.
International Journal of Marketing Studies; Vol. 4, No. 4; 2012
Tjiptono, Fandy. 2011. Pemasaran Strategik. Yogyakarta: Andi
____________. 2012. Pemasaran Strategik. Yogyakarta: Andi
Tuominen, Pekka. 2010. Customer-Based Brand Equity: Delivering Value for the
Firm, Trade, and Customers. Journal of Business Administration, pp. 305316
Umar, Husain. 2008. Strategic Riset Bisnis. Jakarta: PT Gramedia Pustaka Utama
Wijanto,Setyo Hari. 2008. Structural Equation Modelling dengan Lisrel, Konsep
dan Tutorial. Jakarta: Graha Ilmu
Woo Park, Jin. 2013. Investigating The Effects Of Sales Promotions On Customer
Behavioral Intentions At Duty-Free Shops: An Incheon International
Airport Case Study. Journal of Airport and Air Management, 2013 – 3(1),
18-30 Online ISSN: 2014-4806 – Print ISSN: 2014-4865
Yvonne, Augustine dan Robert Kristaung. 2013. Metodologi Penelitian Bisnis dan
Akuntansi. Jakarta: Dian Rakyat
Zeithaml, et al. 2006. Service Marketing Integreating Customer Focus Across The
Firm. New Jersey: Prentice Hall.
Majalah:
Marketing 02/XI/Februari 2011
Marketing 02/XII/Februari 2012
Marketing 02/XIII/Februari 2013
Marketing 02/XIV/Januari 2014
SWA 15/XXVII/18-27 Juli 2011
SWA 20/XXVIII/20 September-3 Oktober 2012
SWA 19/XXIX/12-25 September 2013
Sumber lain:
Asosiasi Industri Minuman Ringan Indonesia 2013
Laporan Kementerian Perindustrian Republik Indonesia 2013
www.swa.co.id, Akses: 25 Agustus 2014. 14:32 WIB
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Aaker, A. David. 2008. Manajemen Ekuitas Merek. Alih Bahasa oleh Aris
Ananda. Jakarta: Mitra Utama
Al-Dmour, Hani, et al. 2013. The Effect of Services Marketing Mix Elements on
Customer-Based Brand Equity: An Empirical Study on Mobile Telecom
Service Recipients in Jordan. International Journal of Business and
Management; Vol. 8, No. 11; 2013: Canadian Center of Science and
Education
Al-Rasyid, Harun. 1994. Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung: Universitas Padjajaran
Anggraeni, Wiji. 2013. Pengaruh Program Promosi melalui Above The Line
terhadap Ekuitas Merek Clear . Bandung: Universitas Pendidikan Indonesia
Angraini, Dinna Dea. 2013. Pengaruh Bauran Promosi terhadap Keputusan
Pembelian Jeans Cardinal. Bandung: Universitas Pendidikan Indonesia
Arikunto, Suharsimi. 2010. Prosedur Penelitian Suatu Pendekatan Praktik.
Yogyakarta:Bina Aksara
Berenson, Mark L et.al. 2012. Basic Business Statistics Concept and Aplication
12th Edition : Prentice Hall
Christina Sagala, et al. 2014. Influence of Promotional Mix and Price on
Customer Buying Decision toward Fast Food sector . International Journal
of Scientific and Research Publications, Volume 4, Issue 1, January 2014
Creswell, John W., alih bahasa oleh Achmad Fawaid. 2012. Research Design:
Pendekatan Kualitatif, Kuantitatif, dan Mixed . Yogyakarta: Pustaka Pelajar
Cui, Wenbo. 2011. Creating Consumer-Based Brand Equity In The Chinese
Sports Shoes Market: Measurement, Challenges And Opportunities . Thesis
of Master Science in International Marketing: Aalborg University
Dapi. Belinda Chiedza. 2012. Integrated Marketing Communication as the Key
Component to Building Customer Based Brand Equity. University Of
Kwazulu-Natal
Fachmi, Muchammad. 2009. Pengaruh Customer Based Brand Equity terhadap
Customer Loyalty. Malang: Universitas Negeri Malang.
Fill, C. 2011. Essentials Of Marketing Communications. Essex: Pearson
Education
Ghozali, Imam. 2008. Model Persamaan Struktural Konsep dan Aplikasi dengan
program AMOS 16.0. Semarang: Badan Penerbit Universitas Diponegoro.
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
187
Haider, Irfan. 2014. Impact of Publicity and Sponsorship on Customer Based
Brand Equity. International Journal of Research (IJR) Vol-1, Issue-7,
August 2014 ISSN 2348-6848
Herdiana, Dian. 2013. Pengaruh Viral Marketing terhadap Ekuitas Merek Nokia .
Bandung: Universitas Pendidikan Indonesia
Jackson, Sherri L. 2012. Research Methods and Statistics: A critical Thinking
Approach 4th Edition. California: Cengage Learning
Karunanithy, M and S. Sivesan. 2013. An Empirical Study on the Promotional
Mix and Brand Equity: Mobile Service Provider . Industrial Engineering
Letter: Journal of IISTE Organization
Keller, Kevin Lane. 2009. Building Strong Brands In A Modern Marketing
Communications Environment. Journal of Marketing Communications Vol.
15, Nos. 2–3, April–July 2009, 139–155
_______________. 2013. Strategic Brand Management Fifth Edition. United
States of America: Pearson Education.
Kotler, Philip and Kevin Lane Keller. 2012. Marketing Management Thirteenth.
United States of America: Pearson Education.
_____________________________. 2013. Marketing Management Fourteenth.
United States of America: Pearson Education.
Kusnendi, MS. 2008. Model-model Persamaan Struktural. Bandung: Alfabeta
Malhotra, K. Naresh. 2009. Riset Pemasaran Pendekatan Terapan. Jilid 1.
Jakarta: PT. Indeks.
________________. 2010. Basic Marketing Research 3thEdition. New Jersey:
Prentice Hall.
McNeil, Ruth. 2005. Business to Business Market Research “Understanding and
Measuring Business Markets”. Kogan Page. London and Streling, VA.
Mislaugh. John. 2005. A Conceptual Definition of Direct Marketing. Journal of
Direct Marketing Vol. 6
Mubushar, Muhammad, et al. 2013. The Effect of Integrated Marketing
Communication on Customer Based Brand Equity with Mediating Role of
Corporate Reputation in Cellular Industry of Pakistan . Global Journal of
Management and Business Research Marketing Volume 13 Issue 6 Version
1.0 Year 2013
Natemeyer, richard G. et al. 2004. Developing and Validating Measures of Facets
of CBBE. Journal of Business Research. 57, 209-224.
Naz, Fatima. 2014. Word of Mouth and Its Impact on Marketing . International
Journal of Scientific and Research Publications, Volume 4, Issue 1, January
2014 1
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
188
Novianti, Syifaa. 2013. Pengaruh Customer-Based Brand Equity for Tourism
Destination (CBBETD) Kota Bandung sebagai Destinasi Wisata Belanja
terhadap Proses Keputusan Berkunjung Wisatawan Malaysia. Bandung:
Universitas Pendidikan Indonesia
O’Leary, S. Dan Sheehan, K. 2008. Building Buzz to Beat the bi Boys Word-ofMouth Marketing for Small Businesses. United States of America: Praeger
Publisher , Greenwood Publishing Group, Inc
Ouwersloot, H. and Duncan, T. 2008. Integrated Marketing Communications.
United Kingdom. McGraw-Hill Education.
Oyedeji, Tayo A. 2010. The Credible Brand Model: The Effects of Ideological
Congruency and Customer-Based Brand Equity on News Credibility.
American Behavioral Scientist 54(2) 83 –99: SAGE Publications
Rathod, Harishchandra Singh. 2014. Product and Brand Association Mapping
Using Projective Technique: Study of Tata Nano in Ahmedabad . Paripex:
Indian Journal of Research. Volume : 3 | Issue : 2 | Feb 2014
Ratih, Hurriyati. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Bandung:
Alfabeta
Reid, M., Luxton, S. & Mavondo, F. 2005. The Relationship between Integrated
Marketing Communication, Market Orientation, and Brand Orientation .
Journal of Advertising, Vol. 34, No. 4, pp. 11-23
Reinold, T. and Tropp, J. 2012. Integrated marketing communications: How can
we measure its effectiveness? Journal of Marketing Communications, 18 (2)
pp. 113-132.
Santoso,Singgih. 2011. Structural Equation Modelling, Konsep dan Aplikasi
dengan AMOS 18.0. Jakarta: PT. Elex Media Komputindo
Schiffman, Leon G. Leslie Lazer Kanuk. 2010. Consumer Behavior . New Jersey:
Pearson Prentice Hall.
Shimp, Terence A. 2010. Advertising, Promotion, and Other Aspects of Integrated
Marketing Communications 8th Edition. Canada: Nelson Education, Ltd.
Siswoyo, Haryono. 2012. Structural Equation Modelling untuk Penelitian
Manajemen Menggunakan AMOS 18.00. Bekasi: PT. Intermedia Personalia
Utama.
Sri, Murtiasih. 2013. How Word of Mouth Influence Brand Equity for Automotive
Products in Indonesia . Procedia - Social and Behavioral Sciences 81 (2013)
40 – 44
Sriyanto. 2014. Pengaruh Pola Asuh, Lingkungan Sekolah, Persepsi Peserta
Didik tentang Pembelajaran Ilmu Pengetahuan Sosial, dan Media Massa
terhadap Perilaku Asertif dan Kecenderungan Kenakalan Remaja pada
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
189
Peserta Didik Sekolah Menengah Pertama Negeri Jawa Barat. Bandung:
Universitas Pendidikan Indonesia
Stangor, Charles. 2011. Research Method for Behavioral Science. Wadsworth:
Cengage Learning
Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta
Surakhmad, Winarmo. 1998. Metode Penelitian Sosial. Bandung: PT Remaja
Rosdakarya
_______ . 2014. Metode Penelitian Kombinasi. Bandung: Alfabeta
Tan, Teck Win. 2012. Customer-Based Brand Equity in Service Shop.
International Journal of Marketing Studies; Vol. 4, No. 4; 2012
Tjiptono, Fandy. 2011. Pemasaran Strategik. Yogyakarta: Andi
____________. 2012. Pemasaran Strategik. Yogyakarta: Andi
Tuominen, Pekka. 2010. Customer-Based Brand Equity: Delivering Value for the
Firm, Trade, and Customers. Journal of Business Administration, pp. 305316
Umar, Husain. 2008. Strategic Riset Bisnis. Jakarta: PT Gramedia Pustaka Utama
Wijanto,Setyo Hari. 2008. Structural Equation Modelling dengan Lisrel, Konsep
dan Tutorial. Jakarta: Graha Ilmu
Woo Park, Jin. 2013. Investigating The Effects Of Sales Promotions On Customer
Behavioral Intentions At Duty-Free Shops: An Incheon International
Airport Case Study. Journal of Airport and Air Management, 2013 – 3(1),
18-30 Online ISSN: 2014-4806 – Print ISSN: 2014-4865
Yvonne, Augustine dan Robert Kristaung. 2013. Metodologi Penelitian Bisnis dan
Akuntansi. Jakarta: Dian Rakyat
Zeithaml, et al. 2006. Service Marketing Integreating Customer Focus Across The
Firm. New Jersey: Prentice Hall.
Majalah:
Marketing 02/XI/Februari 2011
Marketing 02/XII/Februari 2012
Marketing 02/XIII/Februari 2013
Marketing 02/XIV/Januari 2014
SWA 15/XXVII/18-27 Juli 2011
SWA 20/XXVIII/20 September-3 Oktober 2012
SWA 19/XXIX/12-25 September 2013
Sumber lain:
Asosiasi Industri Minuman Ringan Indonesia 2013
Laporan Kementerian Perindustrian Republik Indonesia 2013
www.swa.co.id, Akses: 25 Agustus 2014. 14:32 WIB
Fikri Triputera, 2014
Pengaruh marketing communications mix terhadap customer-based brand equity
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu