T SPS 1201311 Table Of Conten

DAFTAR ISI
HALAMAN PENGESAHAN .......................................................................................

i

PERNYATAAN ............................................................................................................

ii

ABSTRAK ....................................................................................................................

iii

KATA PENGANTAR ..................................................................................................

iv

UCAPAN TERIMAKASIH...........................................................................................

v

DAFTAR ISI ................................................................................................................

vi

DAFTAR DIAGRAM.....................................................................................................

viii

DAFTAR GAMBAR......................................................................................................

ix

DAFTAR LAMPIRAN...................................................................................................

x

BAB I

PENDAHULUAN ................................................................................

1

1.1 Latar Belakang .................................................................................

1

1.2 Rumusan Masalah ............................................................................

2

1.3 Tujuan Penelitian ............................................................................

2

1.4 Manfaat Penelitian ..........................................................................

3

1.5 Definisi Operasional ........................................................................ 3
BAB II

KAJIAN TEORI .................................................................................

6

2.1 Kajian Semiotik Terhadap Tanda ...................................................

6

2.1.1 Logo Sebagai Tanda ................................................................

6

2.1.1.1 Semiologi de Saussure ......................................................

9

2.1.1.2 Semiotik Charles Sanders Peirce ....................................... 23
2.1.2 Slogan .....................................................................................

31

2.2 Kajian-Kajian terdahulu yang relevan .............................................. 33
2.3 Sejarah Persib ................................................................................

36

2.3.1 Pendirian Persib .........................................................................

36

2.3.2 Keikutsertaan dalam liga ............................................................

37

2.3.3 Logo Persib ................................................................................. 40
BAB III

METODE PENELITIAN .............................................................................

43

3.1 Metode Penelitian ..................................................................................

43

Silpia Rahayu, 2014
Kajian Makna Logo Dan Slogan Klub Sepakbola Persib Bandung
(Studi Semiotika Terhadap Logo Dan Slogan Yang Digunakan Oleh
Klub Sepakbola Persib Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

3.2 Subjek Penelitian ...................................................................................

43

3.3 Teknik Pengumpulan Data ..................................................................... 44

BAB IV

3.4 Teknik Analisis Data .............................................................................

44

ANALISIS DATA ...................................................................................

50

4.1 Makna Dari Logo Persib, Logo Viking Dan Logo Lainnya .............

50

4.1.1 Makna Logo Persib ..................................................................

50

4.1.2 Makna Logo Viking ................................................................

57

4.1.3 Makna Logo Persib Lainnya .....................................................

63

4.2 Makna Slogan-Slogan Persib ............................................................

71

4.2.1 Makna Slogan Maung Bandung ................................................

71

4.2.2 Makna Slogan Always Blue In Enemy Territory .....................

73

4.2.3 Makna Slogan Lupakan Cinta Demi Persib .............................

74

4.2.4 Makna Slogan Hidup Hanya Sekali Dukung Persib
Sampa Mati .............................................................................

76

4.2.5 Makna Slogan Untuk Tuhan, Bangsa Dan Maung Bandung ...

77

4.2.6 Makna Slogan Bobotoh Ilmiah, Edukatif Jeung Religius ........

79

4.2.7 Makna Slogan Hade Goreng Persib Samaotna .......................

80

4.3 Kaitan antara Makna Logo Tersebut ............................................

81

4.4 Kaitan antara Makna Slogan Tersebut ...........................................

83

4.5 Pandangan para pemain, pengurus persib, pengurus viking
dan bobotoh terhadap makna logo Persib, logo Viking
dan makna slogan-slogan Persib ........................................................
4.6 Diskusi ..................................................................................................

Silpia Rahayu, 2014
Kajian Makna Logo Dan Slogan Klub Sepakbola Persib Bandung
(Studi Semiotika Terhadap Logo Dan Slogan Yang Digunakan Oleh
Klub Sepakbola Persib Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu

89
91

BAB V

SIMPULAN DAN SARAN ......................................................................

93

5.1 Simpulan ............................................................................................

93

5.2 Saran ....................................................................................................

96

DAFTAR PUSTAKA .....................................................................................................

97

LAMPIRAN

Silpia Rahayu, 2014

Kajian Makna Logo Dan Slogan Klub Sepakbola Persib Bandung
(Studi Semiotika Terhadap Logo Dan Slogan Yang Digunakan Oleh
Klub Sepakbola Persib Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu