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Keterlibatan Konsumen Loyalitas Merek Persepsi Harga Persepsi Kualitas

134 VALIDITAS RELIABILITAS Hasil Pre-Test : 1 Tabel hasil perhitungan validitas reliabilitas dari kueisoner dapat dilihat dari pada tabel di bawah ini:

1. Keterlibatan Konsumen

Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items .751 .743 7 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted K.K1 20.9000 12.507 .472 .402 .719 K.K2 20.8000 12.579 .552 .603 .705 K.K3 20.2333 13.357 .298 .565 .758 K.K4 19.8333 15.454 .101 .505 .779 K.K5 20.5667 11.633 .699 .662 .672 K.K6 20.6333 11.344 .650 .612 .677 K.K7 20.4333 10.806 .526 .354 .711

2. Loyalitas Merek

Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items .724 .721 4 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted L.M1 9.3333 5.264 .548 .419 .647 L.M2 8.4333 5.151 .720 .555 .526 L.M3 8.2667 6.961 .380 .345 .734 L.M4 9.5667 7.151 .440 .252 .704

3. Persepsi Harga

Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items .399 .400 5 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted P.H1 14.0333 4.516 .175 .307 .367 P.H2 13.7000 4.562 .269 .258 .316 P.H3 14.0000 2.621 .393 .449 .129 P.H4 13.7000 4.562 .088 .584 .437 P.H5 14.0333 4.930 .133 .470 .392 135

4. Persepsi Kualitas

Reliability Statistics Cronbachs Alpha a Cronbachs Alpha Based on Standardized Items a N of Items -1.173 1.168 5 a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings. Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Squared Multiple Correlation Cronbachs Alpha if Item Deleted P.K1 12.2333 2.806 -.569 .610 -.104 a P.K2 12.4667 1.913 -.335 .535 -.652 a P.K3 12.9000 1.610 -.197 .574 -1.133 a P.K4 12.0667 1.513 -.206 .104 -1.165 a P.K5 12.3333 1.609 -.133 .303 -1.278 a a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

5. Familiaritas Merek

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