Praditya’s study, the theory of ideology by Karl Marx since the theory is relevance to discover author’s ideology. In addition, there is no single study on
The Flivver King: A Story of Ford-America that can be found by the researcher.
Those facts show that this research is new and different.
D. Conceptual Framework
In this research, the researcher applies Marxist literary criticism to analyze ideology in the novel. The research has the goals to reveal Sinclair’s ideology
represented in The Flivver King: A Story of Ford-America and to analyze the repressive ideologies of the ruling class approved by the society but bring them
unfavorable social and economic condition of life as represented in the novel. To answer the two questions, the researcher applies Karl Marx’s theory ideology
since the theory believes that every literary work always has the ideology of the author and the ideology of its age. Hence, the background and additional
information about the author and history of America in the nineteenth century are used to help the analysis and the interpretation. Figure below is the analytical
construct to see how the concept of the reseach.
Figure 1. The Analytical Construct of the Resarch
What is Sinclair’s standpoint concerning with the power
structure within the society How are the repressive ideologies
unconsciously approved by the society which bring them into
unfavorable social and economic condition of life ?
Base And Superstructure
Literature
THE FLIVVER KING A STORY OF FORD AMERICA
Ideology Marxism
Marxist Literary Criticism
CHAPTER III RESEARCH METHOD
A. The Research Design
This research employed a descriptive qualitative method since the data were in the form of words and texts rather than numbers. A qualitative research is
a study aimed to understand on processes and meanings of a social aspect or experience. According to Denzin and Lincoln 2000:8 qualitative research
emphasis on the qualities of entities and on processes and meanings that are not experimentally examined or measured in terms of quantity, amount, intensity, or
frequency and stresses on how social experience is created and given meaning. The purpose of qualitative research is not to measure but to describe and explore
about the phenomenon. In line with Denzin and Lincoln, Vanderstoep and Johnston 2009:7 say that “qualitative research produces narrative or textual
descriptions of the phenomena under study”. Thus, this approach allowed the researcher to explain the meanings and interpretations of the research topic.
To analyze the data, the researcher used qualitative content analysis. Content analysis in qualitative research is a research method to create subjective
interpretation of the context of text data by making a systematic classification process of coding and identifying themes or patterns Hsieh and Shannon,
2005:1278. Content analysis provides a technique to grasp the meanings of the data based on their context. It helped the researcher to have clear interpretations
and understand the meaning of the text.
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