ANALISIS PENGARUH KUALITAS JASA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN AYAM BAKAR Ny. SUMARTI JEMBER

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ANALISIS PENGARUH KUALITAS JASA
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000810201099

FAKULTAS EKONOMI
UNIVERSITAS JEMBER
2008
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ABSTRAKSI

responsiveness, variabel reliability, variabel assurance, variabel empathy terhadap
kepuasan konsumen idpada Rumah Makan Ayam
Bakar Ny. Sumarti Jember
dan untuk
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mengetahui
variabel-variabel
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Penelitian
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igdiilgi ilib. data diperoleh
igdiilgi ilib. metode survei,
igdiilgi ilib.
menggunakan
dimana
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wawancara
dan pengisian
pengambilan sampel dengan Purposive Sampling.
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bl.ib.un
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data
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Sumarti Jember dinilai memuaskan yaitu sebesar 51,4 %. Hasil pengujian hipotesa
pengaruh antara
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c.id.id lima variabel kualitas
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c.id id menunjukkan bahwa
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reliability
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petugas memberikan pelayanan yang cepat, petugas memberikan pelayanan yang
baik, dapat menangani keluhan konsumen merupakan variabel yang paling besar
id
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c.id id
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Bakar Ny. nej.eajc.a. c.id
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//dig igil

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