and where there is an intention on the part of the speaker to attack the face of the hearer” Culpeper, 2005: 41. The example of bald on record impoliteness can be
seen in this utterance “shut up and act like a parking attendant”. In this utterance, the imperative commmand stated directly is considered as bald on record
impoliteness.
2 Positive Impoliteness
As stated by Culpeper 2005: 41, “positive impoliteness is a strategy designed to damage the addressee’s positive face wants”. This strategy is used to
get respect, to be admitted as equal as others. Ignoring others, disassociating from others, be disinterested, unconcerned, make others uncomfortable, are some of the
example of positive impoliteness. The example of positive impoliteness is found in this utterance “ I don’t care what you do”. In this utterance, the speaker do not
care about what someone do. Unconcerned about someone here is considered as positive impoliteness.
3 Negative Impoliteness
Culpeper 2005: 41 also states that negative impoliteness is “the use of
strategies designed to damage the addressee’s negative face wants”. This strategy
is used because the user wants freedom in doing something. Frightening, condescending, scorning, and ridiculing someone are the example of negative
impoliteness. The example of negative impoliteness is found in the utterance “babyish isnt it”. The term ‘babyish’ is used to express scorn at someone.
Scorning someone is considered as negative impoliteness. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
4 Sarcasm or mock Politeness
Another type of strategy described by Culpeper is sarcasm or mock politeness. In this strategy, a politeness act is used but the meaning is not true.
Culpeper, 2005: 42. Sarcasm can be used to express the contrast meaning of people’s feeling towards something. Here the example of sarcasm or mock
politeness. When a thief snatched something from someone and the thief said “have a good day”, it will be considered as a sarcasm because what actually
happened to the victim is a bad day.
5 Withhold Politeness
The last strategy stated by Culpeper is withhold politeness. It is a strategy that is used by people to expect politeness things because the polite things is not
used. Being silent and failing to thank are the realisation of this strategy Culpeper, 2005: 42.
Table 2.1 Summary of Impoliteness Strategies Culpeper, 2005: 41- 42 No
Strategies Meaning
Example
1 Bald on Record
A strategy to attack someone directly
and applied
in unambiguous way.
“shut up and act like a parking attendant
” 2
Positive Impoliteness
A strategy
designed to
damage the
addressee’s positive face wants.
“ I don’t care what you do
” 3
Negative Impoliteness
A strategy
designed to
damage the
addressee’s negative face wants.
“babyish isnt it”
4 Sarcasm or Mock
Politeness A strategy used to express the
contrast meaning of people’s feeling towards something.
“have a good day”
5 Withhold
Politeness A strategy that is used by
people to expect politeness things because the polite
things is not used. -
