The General Description CKLIKnet Position and Coordination .1 Job Position

2.3. Responsibilities

As a promotion advertisement, the writer had responsibilities to promote the company to the customers and persuade or convincing the costumers to come. 10 CHAPTER III THE DESCRIPTION OF THE TOPIC 3.1 Explanation and Analysis 3.1.1 Persuasive sentence in advertising In advertising, persuasive sentence is use to persuade the costumers to try, think about and buy something. The idea that it is important, because the persuasion can be found almost everywhere in the human society, such as mass mediamedia message. “All media messages try to persuade us to believe or do something. To do this, they use specific techniques like flattery, repetition, fear, and humor we call the language of persuasion techniques .” Introduction to media literacy, 1984: 3 The statement above show that in persuasion, there are some techniques of how mass mediamedia message take an important role in the promotion. These techniques have a purpose to grab the costumers attention, to establish credibility and trust, to stimulate desire for the product or services, and to motivate to act the costumers, weather, the costumers will buy or order our products or services. Below is a table that the writer took from “introduction to media literacy, 1984: 7” Rhetorical Question A question that is asked which makes the reader think. e.g. How would you feel is you had 2 hours of homework every night? Repetition Words or phrases are repeated so that they stick in the reader‟s mind. e.g. remember what is was like to be at school, remember how much work you had. Emotive Language When words are used to make the reader feel a certain emotion, like sadness or anger. e.g. We are the poor, helpless children who are forced to do hours and hours of homework every night. Exaggeration When information is given that is over the top, or slightly untrue. e.g. If I get set one more homework I am going to move to the moon Facts and Statistics When truthful information is given to back up a point. e.g. 95 of pupils feel that there is too much homework. Groups of words When two or more words used to emphasize a point. e.g. Homework is boring, dull and uninteresting.