BISNIS INDONESIA PROFIL REVISI 2
BisnisIndonesia
Indonesia
Bisnis
IntelligenceUnit
Unit
Intelligence
(BIIU)
(BIIU)
Research
ResearchArm
ArmofofBisnis
Bisnis
Indonesia
IndonesiaDaily
Daily
The
TheLeading
LeadingofofEconomic
Economic
Newspaper
NewspaperininIndonesia
Indonesia
Table of Content
History
Vision and Mission of Bisnis Indonesia Intelligence Unit
Bisnis Indonesia Intelligence Unit Overview
Field of Expertise
Key Success Factor
Team Member
Attachment - List of Client
3
5
6
7
10
11
13
History
History
BIIU legally operate since
27 September 2011 as
Subsidiary Company of
Jurnalindo Aksara Grafika
Group who serve other
client outside JAG Group.
Eventhough BIIU already
has a history since 1997.
The journey to become BIK could be read on the table
below
3
4
• Bisnis Indonesia Intelligence Unit (BIIU) becoming Subsidiary company through Bisnis Indonesia
Konsultan (BIK)
• Data management and analysis, Market Research, Business Intelligence, and Business Consultaton
2011
1991
• Research & Development (Penelitian & Pengembangan/Litbang)
• Data Gathering and Storing
• Supportng Divison of Bisnis Indonesia
2002
• Centre for Data and Archive (Pusat Data dan Analisa/PDA)
• Data Gathering & Storing and Publishing
• Supportng Division of Bisnis Indonesia
2008
• Bisnis Indonesia Intelligence Unit (BIIU)
• Data Management and analysis, Market research, Business Intelligence
• Strategic Business Unit of JAG Group
Journey of BIIU
BisnisIndonesia
IndonesiaIntelligence
IntelligenceUnit
Unit(BIIU)
(BIIU)
Bisnis
Vision
To be prominent and reliable in the Business Research and
Intelligence Industry in Indonesia
Mission
To deliver high quality, world class research and consultation
services to our
client to satisfy their needs, increase their
performance and to maintain our employee satisfaction and to
increase our shareholder and stakeholder value
5
BisnisIndonesia
IndonesiaIntelligence
IntelligenceUnit
Unit(BIIU)
(BIIU)
Bisnis
Overview
BIIU provides complete business
consultng services. BIIU consultants
are the trusted people with proven
extensive experience. Our business
consultng services focuses on solving
complicated
business
problems.
Besides providing business consultng
services, BIIU also helps clients’
businesses grow and make better
profits.
BIIU has an advanced planning strategy that is expected to help the clients
solve their business problems with quanttatve and comprehensive business
solutons through observatons, case studies, interviews, and surveys.
6
Field
Fieldof
ofExpertise
Expertise
BIIU field of expertise are:
1. Business Intelligence
2. Brand Equity Measurement
3. Marketing Communication Development and Measurement
4. Customer Behavior Research
5. Segmenting, Targeting and Positioning Strategy and Measurement
6. Awarding Methodology
7. Market Potential Research and Customer Acquisition Strategy
8. Competition Mapping
9. Managing Information
7
BIIU offers several programs to help the
clients achieve the highest value in their
businesses
Several Programs of BIIU :
1. Research, survey and consulting focus
•
Corporate cash flow management mapping
•
Corporate strategic management
•
Revenue structure of potential consumer
•
Performance scorecard: corporate, department and personal
•
Marketing analysis for many kinds of products
•
Marketing communication strategies
•
E-business solution
•
Small business consulting
•
Strategic planning consulting
•
Organizational development consulting
8
Several Programs of BIIU (Cont’d) :
2. Training
• Improvement of corporate value
• Employee satisfaction and organizational effectiveness
• Changing mindset and transforming behavior for optimum result
9
Some of Our Activities
Sharing Session Industri Semen Indonesia
Focus Group Discussion Kabar24.com
12
KeySuccess
SuccessFactor
Factor
Key
Our key success factor are:
1. Accuracy: The accuracy perceived by the customer from the research design and
methodology proposed in the proposal and proposal presentaton.
2. Speedy: Request for customize research usually come from urgent/present/sudden
need rather than scheduled need.
3. Price: Usually customize research cost is a sunk cost since its not correlated to
producton (COGS) nor marketng expense in the companies financial
statement.
4. After sales services: Customize research client expect for after sales relatonship in
term of the free consultaton regarding the past project as an added value
13
TeamMember
Member
Team
BIIU is lead by Ibu Rofikoh Rokhim,Phd. since 2008
Support by Rahmon Amri, MA, Super SPL Tobing,SE.,MM, Eka Septi
Wahyupeni,S.TP.,MM, Christina Putri, S.Si.,MM, Filia Barkhalila,
S.Ip.,MM, and M.Fadel Noorsal,SE, as Research Expert in Business Field
Last but not least Bpk Erlan,SE.,M.Si, Tiara Anggraini, Kurnia
Rusmawati,SE, Winarni,S.Si, Ratu Lela Mahmuda,SE, Haratwadi
Handoko,SE, who responsible in managing data including gathering,
validating, and storing.
Systematically, all the member arrangement could be seen on the graph
below
14
Attachment
List of Clients
and Related
Project.
December 2009 - January 2010
Project Type: Market Feasibility study
Project Description: Survey of 3 provinces (DKI Jakarta,
Banten, West Java) related to the level of profitability and
risk of the productve poor market segments
Action : Not to invest on this segment.
June 2010 - July 2010
Project Type: Brand Equity Measurement
Project Description: Survey of 5 provinces (DKI
Jakarta, North Sumatera, West Java, East Java
and South Sulawesi) on Adira brand equity
relatve to its compettors in the financial
industry
Action : Focus on Adira Member Club.
16
October 2010 - December 2010
Project Type: Feasibility study
Project Description: Feasibility study of Regional
Credit Guarantee Bureau
October 2010 - January 2011
Project Type: Excess Income
Project Description: Survey of 11 provinces (up to district
level) related to the level of real income in the agricultural
sector and estmates the potental market in each region
and forecast the probability of the transacton schedule.
Action : Market Timing Strategy
17
December 2010 - November 2011
Project Type: Communication Audit
Project Description: Effectveness and efficiency Audit
of the magazine "Media Keuangan" as communicaton
tools from central to regional and inter-agency under
the auspices of the Ministry of Finance
February 2011 – May 2011
Project Type: Market Feasibility study
Project Description: Survey of 275 districts on customer
behavior, choice modeling, market structure and competton
map in the industry of motorcycles in Indonesia
Action : Marketing Srategy emphasis on Hard Selling Strategy
18
October 2010 - January 2011
Project Type: Excess Income
Project Description: Survey of 11 provinces (up to district
level) related to the level of real income in the agricultural
sector and estmates the potental market in each region
and forecast the probability of the transacton schedule.
Action : Market Timing Strategy
March 2011 – April 2011
Project Type: Sharing Session & Stakeholder Assesment
Project Description: Sharing session about the existence of
Indonesia Infrastructure Guarantee Fund in expeditng the
process of infrastructure development in Indonesia and the
measurement of the level of knowledge and stakeholder's
perceptons towards PT PII and infrastructure assurance
process
19
October 2011 – November 2011
Project Type: Company Data Insight
Project Description: Data gathering and management
June 2012
Project Type: Business Intelligence
Project Description: Intelligence firm engaged in the telecom
sector on procurement requirements and the estmated
offering price BTS and other indicators that can increase the
chances of winning the tender process
Action : Offering Strategy
20
April 2012 – July 2012
Project Description: Estmate the potental market in
Project Type: Feasibility Study
the taxi industry in Jakarta and defining market
structure, level of competton and barriers to entry
into the industry for new players
Action : Enter the market focus on airport taxi
May 2012 - July 2012
Project Type: Market Awaraness and Perception Measurement
Project Description: Focus group discussions to understand
online customer behavior in online news portal industry focus
on the reading behavior and visitng behaviour.
Action : News writing method
21
November 2012
Project Type: Company Data Insight
Project
Description:
Data
gathering
and
management
December 2012-February 2013
Project Type: Stakeholder Assesment and Education
Project Description: Survey of 14 PII stakeholders
agencies about the level of understanding and
percepton
of
stakeholders
towards
PII
and
infrastructure assurance process
22
November 2012 - December 2012
Project Type: Feasibility Study
Project Description: Feasibility study of establishment
ratng agency of small-medium enterprises
January 2013
Project Type: Stakeholder Assesment
Project Description: Analysis report of Corporate
Performance Assessment
23
March 2013
Project Type: Stakeholder Session &Stakeholder Assesment
Project Description: Sharing session about the existence of
PT Semen Indonesia in the cement industry in Indonesia by
the Minister of State-Owned Enterprises and the experts and
also measurement stakeholder's level of knowledge about
the existence and core actvites of PT Semen Indonesia.
April 2013
Project
Description:
Project Type: Business Environment Review (BER)
To
estmate
the
probability of an event to occur and the
impact to Sewatama spesificly and power
supply generally.
Action : Continuous update of Company Strategy
24
Office
Wisma Bisnis Indonesia 6th Floor
Jl . KH Mas Mansyur No 12A Karet Tengsin-Jakarta Pusat 10220
Phone +62 21 5790 1023; Facsimile +62 21 5790 1024
E-mail : [email protected]
Indonesia
Bisnis
IntelligenceUnit
Unit
Intelligence
(BIIU)
(BIIU)
Research
ResearchArm
ArmofofBisnis
Bisnis
Indonesia
IndonesiaDaily
Daily
The
TheLeading
LeadingofofEconomic
Economic
Newspaper
NewspaperininIndonesia
Indonesia
Table of Content
History
Vision and Mission of Bisnis Indonesia Intelligence Unit
Bisnis Indonesia Intelligence Unit Overview
Field of Expertise
Key Success Factor
Team Member
Attachment - List of Client
3
5
6
7
10
11
13
History
History
BIIU legally operate since
27 September 2011 as
Subsidiary Company of
Jurnalindo Aksara Grafika
Group who serve other
client outside JAG Group.
Eventhough BIIU already
has a history since 1997.
The journey to become BIK could be read on the table
below
3
4
• Bisnis Indonesia Intelligence Unit (BIIU) becoming Subsidiary company through Bisnis Indonesia
Konsultan (BIK)
• Data management and analysis, Market Research, Business Intelligence, and Business Consultaton
2011
1991
• Research & Development (Penelitian & Pengembangan/Litbang)
• Data Gathering and Storing
• Supportng Divison of Bisnis Indonesia
2002
• Centre for Data and Archive (Pusat Data dan Analisa/PDA)
• Data Gathering & Storing and Publishing
• Supportng Division of Bisnis Indonesia
2008
• Bisnis Indonesia Intelligence Unit (BIIU)
• Data Management and analysis, Market research, Business Intelligence
• Strategic Business Unit of JAG Group
Journey of BIIU
BisnisIndonesia
IndonesiaIntelligence
IntelligenceUnit
Unit(BIIU)
(BIIU)
Bisnis
Vision
To be prominent and reliable in the Business Research and
Intelligence Industry in Indonesia
Mission
To deliver high quality, world class research and consultation
services to our
client to satisfy their needs, increase their
performance and to maintain our employee satisfaction and to
increase our shareholder and stakeholder value
5
BisnisIndonesia
IndonesiaIntelligence
IntelligenceUnit
Unit(BIIU)
(BIIU)
Bisnis
Overview
BIIU provides complete business
consultng services. BIIU consultants
are the trusted people with proven
extensive experience. Our business
consultng services focuses on solving
complicated
business
problems.
Besides providing business consultng
services, BIIU also helps clients’
businesses grow and make better
profits.
BIIU has an advanced planning strategy that is expected to help the clients
solve their business problems with quanttatve and comprehensive business
solutons through observatons, case studies, interviews, and surveys.
6
Field
Fieldof
ofExpertise
Expertise
BIIU field of expertise are:
1. Business Intelligence
2. Brand Equity Measurement
3. Marketing Communication Development and Measurement
4. Customer Behavior Research
5. Segmenting, Targeting and Positioning Strategy and Measurement
6. Awarding Methodology
7. Market Potential Research and Customer Acquisition Strategy
8. Competition Mapping
9. Managing Information
7
BIIU offers several programs to help the
clients achieve the highest value in their
businesses
Several Programs of BIIU :
1. Research, survey and consulting focus
•
Corporate cash flow management mapping
•
Corporate strategic management
•
Revenue structure of potential consumer
•
Performance scorecard: corporate, department and personal
•
Marketing analysis for many kinds of products
•
Marketing communication strategies
•
E-business solution
•
Small business consulting
•
Strategic planning consulting
•
Organizational development consulting
8
Several Programs of BIIU (Cont’d) :
2. Training
• Improvement of corporate value
• Employee satisfaction and organizational effectiveness
• Changing mindset and transforming behavior for optimum result
9
Some of Our Activities
Sharing Session Industri Semen Indonesia
Focus Group Discussion Kabar24.com
12
KeySuccess
SuccessFactor
Factor
Key
Our key success factor are:
1. Accuracy: The accuracy perceived by the customer from the research design and
methodology proposed in the proposal and proposal presentaton.
2. Speedy: Request for customize research usually come from urgent/present/sudden
need rather than scheduled need.
3. Price: Usually customize research cost is a sunk cost since its not correlated to
producton (COGS) nor marketng expense in the companies financial
statement.
4. After sales services: Customize research client expect for after sales relatonship in
term of the free consultaton regarding the past project as an added value
13
TeamMember
Member
Team
BIIU is lead by Ibu Rofikoh Rokhim,Phd. since 2008
Support by Rahmon Amri, MA, Super SPL Tobing,SE.,MM, Eka Septi
Wahyupeni,S.TP.,MM, Christina Putri, S.Si.,MM, Filia Barkhalila,
S.Ip.,MM, and M.Fadel Noorsal,SE, as Research Expert in Business Field
Last but not least Bpk Erlan,SE.,M.Si, Tiara Anggraini, Kurnia
Rusmawati,SE, Winarni,S.Si, Ratu Lela Mahmuda,SE, Haratwadi
Handoko,SE, who responsible in managing data including gathering,
validating, and storing.
Systematically, all the member arrangement could be seen on the graph
below
14
Attachment
List of Clients
and Related
Project.
December 2009 - January 2010
Project Type: Market Feasibility study
Project Description: Survey of 3 provinces (DKI Jakarta,
Banten, West Java) related to the level of profitability and
risk of the productve poor market segments
Action : Not to invest on this segment.
June 2010 - July 2010
Project Type: Brand Equity Measurement
Project Description: Survey of 5 provinces (DKI
Jakarta, North Sumatera, West Java, East Java
and South Sulawesi) on Adira brand equity
relatve to its compettors in the financial
industry
Action : Focus on Adira Member Club.
16
October 2010 - December 2010
Project Type: Feasibility study
Project Description: Feasibility study of Regional
Credit Guarantee Bureau
October 2010 - January 2011
Project Type: Excess Income
Project Description: Survey of 11 provinces (up to district
level) related to the level of real income in the agricultural
sector and estmates the potental market in each region
and forecast the probability of the transacton schedule.
Action : Market Timing Strategy
17
December 2010 - November 2011
Project Type: Communication Audit
Project Description: Effectveness and efficiency Audit
of the magazine "Media Keuangan" as communicaton
tools from central to regional and inter-agency under
the auspices of the Ministry of Finance
February 2011 – May 2011
Project Type: Market Feasibility study
Project Description: Survey of 275 districts on customer
behavior, choice modeling, market structure and competton
map in the industry of motorcycles in Indonesia
Action : Marketing Srategy emphasis on Hard Selling Strategy
18
October 2010 - January 2011
Project Type: Excess Income
Project Description: Survey of 11 provinces (up to district
level) related to the level of real income in the agricultural
sector and estmates the potental market in each region
and forecast the probability of the transacton schedule.
Action : Market Timing Strategy
March 2011 – April 2011
Project Type: Sharing Session & Stakeholder Assesment
Project Description: Sharing session about the existence of
Indonesia Infrastructure Guarantee Fund in expeditng the
process of infrastructure development in Indonesia and the
measurement of the level of knowledge and stakeholder's
perceptons towards PT PII and infrastructure assurance
process
19
October 2011 – November 2011
Project Type: Company Data Insight
Project Description: Data gathering and management
June 2012
Project Type: Business Intelligence
Project Description: Intelligence firm engaged in the telecom
sector on procurement requirements and the estmated
offering price BTS and other indicators that can increase the
chances of winning the tender process
Action : Offering Strategy
20
April 2012 – July 2012
Project Description: Estmate the potental market in
Project Type: Feasibility Study
the taxi industry in Jakarta and defining market
structure, level of competton and barriers to entry
into the industry for new players
Action : Enter the market focus on airport taxi
May 2012 - July 2012
Project Type: Market Awaraness and Perception Measurement
Project Description: Focus group discussions to understand
online customer behavior in online news portal industry focus
on the reading behavior and visitng behaviour.
Action : News writing method
21
November 2012
Project Type: Company Data Insight
Project
Description:
Data
gathering
and
management
December 2012-February 2013
Project Type: Stakeholder Assesment and Education
Project Description: Survey of 14 PII stakeholders
agencies about the level of understanding and
percepton
of
stakeholders
towards
PII
and
infrastructure assurance process
22
November 2012 - December 2012
Project Type: Feasibility Study
Project Description: Feasibility study of establishment
ratng agency of small-medium enterprises
January 2013
Project Type: Stakeholder Assesment
Project Description: Analysis report of Corporate
Performance Assessment
23
March 2013
Project Type: Stakeholder Session &Stakeholder Assesment
Project Description: Sharing session about the existence of
PT Semen Indonesia in the cement industry in Indonesia by
the Minister of State-Owned Enterprises and the experts and
also measurement stakeholder's level of knowledge about
the existence and core actvites of PT Semen Indonesia.
April 2013
Project
Description:
Project Type: Business Environment Review (BER)
To
estmate
the
probability of an event to occur and the
impact to Sewatama spesificly and power
supply generally.
Action : Continuous update of Company Strategy
24
Office
Wisma Bisnis Indonesia 6th Floor
Jl . KH Mas Mansyur No 12A Karet Tengsin-Jakarta Pusat 10220
Phone +62 21 5790 1023; Facsimile +62 21 5790 1024
E-mail : [email protected]